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 Guided tour and tasting at La Cantina Frrud - Wine Museum

5 (225)
Altamura, IT
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 Guided tour and tasting at La Cantina Frrud - Wine Museum

5 (225)
Altamura, IT
Share
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Experience the captivating journey through centuries of history at La Cantina Frrud - Wine Museum. As you step into this enchanting winery, you'll be transported to a world where wine is the constant element. Explore the fascinating Wine Museum, where each object and product tells a story of the past and the passion of the two young men who brought this dream to life. Immerse yourself in the flavors of the present as you indulge in a guided tasting of three exquisite wines, expertly paired with local cheeses and cured meats. The authenticity of this experience is palpable as you savor the 100% natural products that are a testament to the region's rich winemaking traditions. This is more than just a visit, it's an emotion that will touch your heart and leave you with a deep appreciation for the beauty and power of wine. Don't miss the opportunity to be a part of this unforgettable journey.

About this experience

  • Free Cancellation For a full refund cancel at least before the start of your booking
  • Admission Included
  • 1 hours - 2 hours
  • Suitable for 1-15 Participants
  • Private Tour, Small Group Tour
  • Guided Experience
  • Journey through centuries of history
  • Immersive experience in wine flavors
  • Tasting of our delicious wines
  • Pairing wines with local cheeses and cured meats
  • Emotion and beauty of a natural product
  • Alcoholic beverages
  • Tasting you typical products of the area

Popular Hotels Closeby

More about this experience

Introduction

Indulge in a captivating journey through time and history as you visit the Wine Museum of the Frrud Winery. Immerse yourself in the flavors of the present through a tasting of their exquisite wines, expertly paired with local cheeses and cured meats. Experience the passion and determination of two young individuals who have brought this historic place back to life, preserving it for future generations to enjoy. Join Paolo Colonna and Donato Scalera, the visionaries behind the Frrud Winery Project, as they take you on an unforgettable adventure.

What to Expect?

On this immersive tour, you can expect a total duration of 60 to 120 minutes filled with fascinating insights and exceptional flavors. Begin your journey at the Wine Museum, where you'll discover a treasure trove of objects that have preserved the history of the winery for over a century. Explore the story behind the wines and the ancient winemaking techniques that have been revived by the two passionate entrepreneurs.

Who is This For?

This experience is perfect for wine enthusiasts, history lovers, and anyone seeking a unique and immersive cultural adventure. Whether you're a solo traveler, a couple, or a group of friends, the Frrud Winery tour offers a remarkable experience that transcends age and background. From locals interested in preserving their heritage to international visitors eager to discover the hidden gems of Altamura, this tour welcomes all who appreciate the beauty of the past and the flavors of the present.

Why Book This?

Embark on this extraordinary tour to witness the revival of a place of great historical importance. As you listen to Paolo and Donato's passion-filled storytelling, you'll feel the deep connection they have to their land and the determination to preserve its traditions. The Frrud Winery is not just a museum; it's an emotional journey that transports you back in time, allowing you to experience the essence of the region through its wines. Discover the natural beauty and power that a 100% natural product can offer, leaving you enthralled and inspired.

Good to Know

During the 60-minute tour, you'll have the opportunity to explore the museum, learn about the ancient winemaking techniques, and taste three exquisite wines. Indulge your palate as you savor the flavors of the region, accompanied by traditional bread, focaccia, cheeses, and dairy products. The tour takes place at Via Solofrano 18, near the Cathedral of Santa Maria Assunta in Altamura, Italy. Make sure to book in advance to secure your spot on this captivating journey through time.

Reviews

Visitors who have embarked on this tour have been enchanted by the story of the Frrud Winery and the passion of Paolo and Donato. They describe the experience as utterly captivating, praising the unique blend of history, tradition, and exceptional wine. Many are touched by the preservation of ancient objects and the tangible connection to generations past. Guests have expressed their gratitude for the opportunity to taste the remarkable wines and the perfectly paired local products, citing it as a highlight of their visit to Altamura. Prepare to be moved and inspired as you embark on this unforgettable journey at the Frrud Wine Museum.

How long before the event do I need to book?

  • You can book at any time before the event

Vouchers accepted in the following formats

  • Mobile

Your Itinerary

La Cantina Frrud - Museo del Vino

Wine Museum The Frrud Winery Project was born about 3 years ago from the dream of two young people from the city of Altamura. The terms that can describe them are certainly passion and determination; passion in believing firmly in the potential of our land and determination not only to preserve, but also to recover a place of great historical importance, to return it to the city and above all to leave it for future generations. The two young men, Paolo Colonna and Donato Scalera are not born as wine experts, but the strong passion that unites them for their land and especially for the recovery of the ancient places of the local area, pushes them to embark on this project. A commitment that required more than a year of hard work, in which the common interest was to bring to light as faithfully as possible, all the objects that had remained preserved in the 70 years of inactivity of the structure. This has allowed us to give life to objects with more than 100 years of history and make the winery a place where the passage of men and generations who have literally lived those places, those objects, is evident and tangible. The story, the passion and the dream materialize when the earth with its smells and essences falls within the structure, bottled in the wines present in the Cellar. The return of the wine returns the lifeblood of the whole structure, in the story of a history made of respect for the past traditions, of recovery of the ancient winemaking techniques, but above all of enhancement of the beauty and power that a 100% natural product can give away. Today the Frrud Winery is a museum open to the public where it is impossible not to be moved by the story told by the two young people and which is visible to anyone in the objects and products within the structure. Not just a visit, but an emotion that starts from the living land and that, through the passion of the two boys, reaches the heart of everyone.

Admission Included

Reviews

(225)

5 (225)

bertrandp655

This was by far the best private wine tasting I've ever been. The history of the building and the wine experience has absolutely been incredible! Attention to details and Customer Service are excellent. Thank you and will be back! Happy holidays!

Z1818YEbrians

We cannot say enough good things about the museum and its owner, Paolo. If you are looking for a great experience and want to learn about some historic wine making in Italy, this is a visit you need to make. Paolo, one of the owners, is one of the most passionate people we have met. The museum is a part-time passion for Paolo and you can tell the minute you start talking to him. The museum is open a few days a week only, so you will want to call ahead of time to enquire about availability. The tour is with a small group of people; we were a total of 8, and we met some lovely folks from Malta and France. The museum is quaint in size and is nondescript, hiding behind, beautiful wood doors. Once you enter, you see and sense the history dating back to the late 1500's. With a lot of blood, sweat and tears, Paolo and team were able to restore the wine making area to its glory, including the restoration of the old equipment used to press the grapes into wine. Paolo recounts the history of the museum and some great stories about how the elderly locals helped him learn about wine making that tool place at the museum. Once you get to tour the cave / cellar, that is where more fun begins. Get ready for some more history, but also get ready for some wine tasting along side a beautiful table of different types of focaccia, cheese and olive oil. You feel spoiled with the generous tasting of at least 4 wines and the delicious food offered up by the host, Paolo. If we are ever back in Altamura, we would definitely go back to say hello to Paolo and to thank him again, in person for the great and personalized tour and afternoon that we experienced.

R5009OEtamarad

The visit of the wine museum in Altamura was the perfect chioce. Paolo has explained so many things regarding the wine production in the past, as well as present. The museum itself is amasing! Paolo and his partner have renovated it with full respect for the historical walue of the place, and haven't changed anything. They highlighted the value of the items they found here. We felt really welcome and relaxed. The tasting of their wines and local snacks (focaccia, different cheeses, olive oil) was rich and satisfying. Well done, I can highly reccomend it!

Stephanie_G

This tour is much more than I expected. It is an amazing story how the winery was rediscovered and. brought back to life. It is so authentic and beautiful. I truly enjoyed every moment

hibbardts

This is a must-do in Altamura. The story of two young entrepreneurs who breathed new life into a centuries-old wine producer in the heart of Altamura. In addition to their own research, they talked to elderly neighbours who remembered the family to piece together the story. All the old equipment - meticulously restored - is showcased and explained. The best part - they’ve partnered with a small, family-run vineyard to produce some wonderful Primitivo wines. Taste them alongside local focaccia, stracciatella, cheese, olive oil and bread. Paolo was a wonderful guide. If you have two hours, spend them here.

marasgable

Visiting La Cantina Frrud was a highlight of our short visit to Puglia and I suggest that EVERYONE books in when they are there. The museum and its history is fascinating and Paolo is a brilliant guide - charming and informative. The wines and spread of local foods were delicious We are looking forward to receiving our case wine in Malta in the next few weeks.

560bj_rgf

Paolo gave us a very special experience when he welcomed us into his life I would say through opening the doors to his pen museum. He shared with us his entusiasme and knowledge of how they produced wine in the old days. We have been to vinyards before but this was something different. And both the wine and the food was super for a small «PIT-stop» on our biking tour in the area. Thank you Paolo👍😘

orangebeardedman

Paolo gave us a fascinating tour in a authentic and marvellous wine museum. The experience was very unique and enriching, full of history and knowledge. After the tour we had some wine tasting of the very unique wine (a private and familial vineyard). In addition we tasted local cheese, focaccia and bread. Highly recommended experience for those who look for some added value in their visit in Puglia or Basilicata.

Paul_G

The museum and wine tasting tour was great. The story behind how it all came together was amazing. The wines were very tasty and paired well with the cheeses and breads offered. All wine and cheeses were locally sourced

SNH91

Interesting story of the wine museum and great experience provided by Paolo with delicious local tapas and red wine. My wife and myself never liked red wine, which changed after tasting the local Primitivo in this tasting. Highly recommended!
Collected by Evendo, Tripadvisor & Viator
2024-04-23 18:12