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About Product Launches
Getting a new product to market generates a lot of stress and pitfalls. So, although the actual Product Launch event is one of the last components on the preparation list, it’s certainly an important part of the product launch planning - and a vital component to ensure you get the right attention and future success.
Aside from knowing your product, understanding your audience and who you will be promoting your product towards, is a great first step, and a chance to build some anticipation. With the Sales department pushing for a launch date, you'd better be ready to begin the search for an event venue - and remember: First impressions always last. So, where you choose to do the event, can have a big impact.
Making the right choice is vital. You want to leave a good impression, but not outshine the actual product. So, in some cases you may want a grand venue, something cool and trendy to really make your audience think "wow". Other times a simple meeting room will be more than sufficient, to make sure 100% focus is on the product. You’ll have a higher attendance if the location is easy to get to via public transport or car. If neither is the case, you’ll need to consider booking transport like coaches, minibuses or perhaps something more unique.
Building an atmosphere can be a vital piece of any product launch. So, music and lighting will form an important part of the launch, does your venue come fully equipped? Are there technology staff on hand before and during the event? Do you require a DJ, perhaps some live music or Entertainers to keep your guests amused? Even the best of plans can have technical difficulties, so keeping people engaged whilst problems are being fixed in the background, is an important part of any event planning. Some events even provide a bit of pampering like a nail-salon to help attendees feel that little bit special and appreciated.
Catering can be a way of leaving a lasting impression, and many event venues will have in house catering for simplicity. But outdoor caterers are an option, and you may want to consider the booking of a food truck to supply some high-quality street food. Perhaps some staff waiting to take care of your guests? And have you considered beverages? Again, some event venues may come stocked with a bar and bartenders but bringing your own bar may provide more choice and potentially have more of a wow factor - and cocktails are a great way to make all guests relax! Evendo can help you execute your product launch checklist. By working with many great suppliers across venues, pampering, entertainment, catering, transportation, and event rentals we give you the widest range of choices and options for a successful event.