Tour Fashion Factory & Create a souvenir

4.5 (13)
New York, US
4.5 (13)
New York, US
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Experience the hidden world of the NYC garment center with this unique activity. Visit factories that you would never expect in hidden locations and meet the talented creators of clothing and theater costumes, as well as embellishments and embroideries. Join Samanta, an expert in industrial machine embroidery, as she teaches you the process and helps you customize your own NYC souvenir. Choose from a variety of embroidered and embellished templates and personalize your item with your own color combinations. This 120-minute tour is a behind-the-scenes look at the fashion industry in the heart of Midtown, just blocks away from Times Square. Don't miss this opportunity to see a factory up close and create a one-of-a-kind souvenir to remember your trip to New York City.

About this experience

  • Free Cancellation For a full refund cancel at least before the start of your booking
  • 2 hours
  • Suitable for 1-5 Participants
  • Private Tour, Small Group Tour
  • Self Guided Experience
  • Visit hidden NYC garment center
  • Meet creators of clothing and theater costumes
  • Learn industrial machine embroidery
  • Customize your own NYC souvenir
  • Select embroidered templates and color combinations
  • Select a tote bag or a tee shirt for your customized garment industry design
  • Alcoholic beverages
  • Lunch
  • Breakfast
  • Use of the machines

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More about this experience


Experience the hidden world of New York City's garment center with the Tour Fashion Factory & Create a souvenir. Located in the heart of Midtown on Broadway, Fashion Dongen is a sub seller of a building that offers a unique opportunity to explore the city's fashion industry. This activity takes you on a behind-the-scenes journey through clothing manufacturers, embroidery and embellishment factories, and even introduces you to the talented creators of clothing and theater costumes. Led by Samanta, an expert in industrial machine embroidery, you'll not only witness the craftsmanship behind the scenes but also have a chance to personalize your own NYC souvenir by selecting embroidered templates and choosing your preferred color combinations.

What to expect?

Prepare to embark on a factory tour like no other, where you'll discover the unexpected locations of NYC's garment center. Meet the skilled creators as they demonstrate the intricate steps involved in industrial machine embroidery. Under the guidance of Samanta, you'll gain insight into the production process and receive hands-on assistance in customizing your very own NYC souvenir. From selecting beautifully embellished templates to choosing the perfect color combinations, you'll create a keepsake that reflects your personal style and memories of this vibrant city.

Who is this for?

This experience is suited for all fashion enthusiasts, creative individuals, and those curious about the hidden aspects of New York City's fashion scene. Whether you're a visitor or a local, this tour offers a unique and interactive opportunity to explore the world of fashion, learn about embroidery techniques, and witness the talent of clothing and costume creators. It is not restricted to any specific age group or gender—everyone is invited to immerse themselves in the rich history and craftsmanship of the garment center.

Why book this?

Tour Fashion Factory & Create a souvenir grants you exclusive access to the hidden gems of New York City's fashion world. Unlike traditional city tours, this experience takes you off the beaten path, offering a glimpse into the behind-the-scenes operations of clothing manufacturers and garment factories. By getting hands-on with industrial machine embroidery, you'll gain a deeper appreciation for the intricate artistry involved in creating clothing and theater costumes. More importantly, you'll walk away with a unique, personalized NYC souvenir that you can proudly display or gift to a loved one. This tour is an opportunity to witness the convergence of tradition and innovation in the fashion industry—a chance to go beyond just observing and become a part of the creative process.

Good to know

This tour has a duration of approximately 120 minutes. The meeting point is at the needle threading button and the sewing man in Manhattan, New York. Throughout the tour, you'll visit various factories and workshops, witnessing the skill and dedication of the creators. All necessary materials for customization are provided, and Samanta will guide you through the selection process. As you personalize your souvenir, feel free to ask questions and engage in conversation with the experts. Be prepared to be inspired and amazed by the world of fashion that exists behind closed doors.


Visitors who have taken part in the Tour Fashion Factory & Create a souvenir have been thrilled by the unique experience it offers. Many have praised the opportunity to witness the craftsmanship involved in industrial machine embroidery and the chance to customize their own NYC souvenir. The tour has been described as eye-opening and inspiring, giving participants a whole new perspective on the fashion industry. Guests appreciated Samanta's expertise and willingness to share knowledge, making the entire experience both informative and enjoyable. Overall, reviews reflect high satisfaction with this immersive journey into the hidden world of New York City's garment center.

How long before the event do I need to book?

  • You can book at any time before the event

Vouchers accepted in the following formats

  • Mobile

Is an adult required for the booking?

  • At least one adult or senior required per booking

Your Itinerary

1430 Broadway

Garment District



4.5 (13)


My daughter is interested in the Fashion Industry and will be starting school in the fall for Fashion Design. I thought it would be cool to get some insight from someone experienced. When we met Samanta we were greeting with smiles and genuine energy. She explained the past and present inner working of the fashion industry. Pointed out the different buildings and identified which garments were housed in which building and also learned why Times Square was named Times Square. An interesting tidbit that we did not know but was pleasantly surprised about. Then we proceeded to a factory for more lessons and review of some of her work. And in the end, we were able to part with a souvenir. Whether you are looking to enter the Fashion industry, or just want something fun to do, this tour is excellent. Keep in mind a tour is only as good as its guide and Samanta was an absolute delight.


My tour with Samanta was wonderful and I had an amazing time. This was the most personable tour catered to my interests of what I wanted to learn about fashion. Samanta shared so much knowledge and was an incredible host/guide. As someone who is fascinated by fashion and how things work behind the scenes, I loved every part of this tour. Designing my embroidered tote is a forever keepsake I will cherish. I’m so happy I booked this tour and would highly recommend it.


My granddaughter loved the tour and really loved designing her tote bag. She was very happy with her keepsake!


Our guide was engaging and informative. She showed our 14 year old and us many samples of fabric and then photos of the final designer dresses that had been created. We all enjoyed ourselves throughout the tour. It was fun to design the bags and t-shirt.


My son is a senior apparel design student and he wanted to learn more about the “real” apparel/fashion industry from a long time professional. We booked the tour with Samanta not completely sure what he would learn but we signed up. We met Samanta at the Sewing Man statue in the garment district right on time and we were excited that we were the only people in the tour that day. We introduced ourselves and explained our son’s goal to understand the industry better as he prepares to start his career. Sam understood our goal and adjusted the tour to help us get the most out of it. She showed us a full embroidery factory and explained how the industry has changed in the last 3-5 years. She was able to speak the same language with my son and show him how sketches are brought to samples and discussed how those samples get mass produced. We visited a couple of specialty shops to understand how you source some of the items to produce a sample piece. We visited a patterns, samples, grading and marking shop and talked with the owner and his team which was amazing. They were so welcoming to us and provided some really great insights. Sam’s 25+ years of experience was so valuable in helping my son get real answers to questions that you can’t learn in a classroom. We ended the tour in a huge, 3 story fabric provider where we talked about fabric sourcing and great ideas for collaboration with large brands. We really valued our time with Samanta and the insights she shared with us. She adapted the tour to provide the most value to my son which was tremendous. In looking back I wish we would have communicated our goal for the tour earlier as I think Sam would have been able to set up even more sites and have more information for us. That said, even with short notice Sam was able to deliver a great tour that really helped my son get some real world apparel industry knowledge. I would highly recommend taking a tour with Samanta if you are an apparel/fashion student looking for insights into the REAL industry.


Loved getting to talk to someone that is part of the industry.... it opened my eyes to how BIG the industry is. Really a niche tour that I enjoyed (and we loved our souvenir!) Our tour guide was fantastic and answered so many of our questions. Would highly recommend for any one interested in thr fashion industry.


Great time! So informative and interesting. Samanta even waited for us patiently when we went to the wrong location! She was a wonderful guide!


The host was a no show Left us standing at the meeting place with no one to call We are disappointed


Samanta gave us a tour and shared locations of all the best fabric and trim shops…which we loved! She was very patient when we were designing our totes. She has a fun personality and clearly knows her business. We highly recommend her!


Samantha was so knowledgeable about fashion. She taught me a lot about the history what's currently happening in the industry and how she's contributed to it. The hands-on aspect was a lot of fun as well. Highly recommend this tour
Collected by Evendo & our supplier partners
2024-07-13 23:11