Venice Pride Flag Lifeguard Tower: A Symbol of Acceptance
A vibrant landmark on Venice Beach, the rainbow lifeguard tower symbolizes LGBTQ+ pride, acceptance, and the legacy of Bill Rosendahl.
The Venice Pride Flag Lifeguard Tower, located on Ocean Front Walk in Venice Beach, is more than just a functional structure; it's a powerful symbol of hope, resilience, and the enduring power of love and acceptance. The tower's story began in June 2017 when it was unveiled as a public art installation to commemorate LGBT Pride Month and Venice Pride, a non-profit organization dedicated to serving the needs of the LGBTQ+ community. Initially intended as a temporary display, the rainbow-colored lifeguard tower quickly captured the hearts of locals and tourists alike. Its image spread rapidly on social media, becoming an Instagram sensation and a symbol of Venice's progressive values. However, its future was uncertain as the initial plan was to revert the tower to its original pale blue color after Pride Month. This sparked a passionate campaign to save the tower. The campaign's success culminated in a unanimous vote by the Los Angeles County Board of Supervisors to preserve the lifeguard tower indefinitely. This decision marked a significant milestone, establishing the Venice Pride Flag Lifeguard Tower as the first queer monument approved by the Los Angeles County Board of Supervisors. The tower was officially renamed the Bill Rosendahl Memorial Lifeguard Tower, honoring the late councilmember's contributions to the LGBTQ+ community and his legacy of public service. Over the years, the tower has undergone restoration to maintain its vibrant colors. In April 2021, Richard Martinez and his crew from Beaches and Harbors Los Angeles County restored the tower to its original glory, ensuring that it continues to stand as a beacon of pride and acceptance. The restoration was particularly poignant, coming shortly after a similar rainbow-colored lifeguard tower in Long Beach was destroyed in a fire, suspected to be an act of hate. Today, the Venice Pride Flag Lifeguard Tower remains a must-see attraction for visitors to Venice Beach.
Local tips
- Visit during sunset for stunning photo opportunities with the rainbow colors against the sky.
- Check out the nearby Venice Beach Pride events for community gatherings and celebrations.
- Take a stroll along Ocean Front Walk to experience the eclectic atmosphere of Venice Beach.
A brief summary to Venice Pride Flag Lifeguard Tower
- 998 Ocean Front Walk, Venice, Venice, California, 90291, US
- Visit website
- Monday 7 am-8 pm
- Tuesday 7 am-8 pm
- Wednesday 7 am-8 pm
- Thursday 7 am-8 pm
- Friday 7 am-8 pm
- Saturday 7 am-8 pm
- Sunday 7 am-8 pm
Getting There
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Walking
From the intersection of Venice Beach's main thoroughfares, Windward Avenue and Ocean Front Walk, head south on Ocean Front Walk. The lifeguard tower is located approximately 0.3 miles south, easily visible on the beach side, north of the Venice Beach Skate Park. No costs are associated with accessing the tower.
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Public Transport
Several bus lines serve Venice Beach, with the closest bus stops being Pacific Ave/N Venice Blvd. From the bus stop, walk south on Pacific Avenue, then turn left onto Ocean Front Walk. Continue south, and the lifeguard tower will be on your right, north of the skate park. A single fare on Metro or Big Blue Bus is $1.75.
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Taxi/Ride-share
Ask your driver to drop you off at the intersection of Ocean Front Walk and Brooks Avenue. The tower is located at the end of Brooks Avenue, north of the Venice Beach Skate Park. A short ride from nearby areas like Santa Monica or Marina Del Rey will typically cost between $10 and $20, depending on traffic and surge pricing.
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Parking
Several parking lots are available near Venice Beach, with varying rates. Lots closer to the beach, such as the Venice Beach Parking at 200 N Venice Blvd, may charge between $12-$25 during peak hours (9 am-4 pm) on weekends and $5-$20 on weekdays. Metered street parking is also available, but can be difficult to find, especially during peak season. Be aware of parking restrictions and time limits. No overnight parking is permitted.
