The Toronto Sign: A Modern Landmark

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Capture the spirit of Toronto at this iconic, colorful landmark in Nathan Phillips Square, a vibrant symbol of the city's culture and energy.

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Toronto Sign

The Toronto Sign, located in Nathan Phillips Square, is a vibrant, illuminated 3D sign that spells out the city's name. Originally a temporary installation for the 2015 Pan American Games, it quickly became a beloved landmark and a must-see attraction for tourists and locals alike.

A brief summary to Toronto Sign

100 Queen St W, Toronto, Old Toronto, Ontario, M5H 2N2, CA
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Monday 12 am-12 am
Tuesday 12 am-12 am
Wednesday 12 am-12 am
Thursday 12 am-12 am
Friday 12 am-12 am
Saturday 12 am-12 am
Sunday 12 am-12 am

Local tips

Visit the sign in the evening for stunning night photography as it lights up beautifully.
Check out local events happening in Nathan Phillips Square, as the sign often features thematic decorations.
Bring a camera or smartphone to capture your memorable moments against this iconic backdrop.
Explore nearby attractions like City Hall and the Toronto Eaton Centre after your visit.

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Getting There

Public Transport

The Toronto Sign is easily accessible via public transportation. From Union Station, take the Line 1 subway northbound to Osgoode Station. Exit the station and walk north for one block to reach Nathan Phillips Square. The subway fare is approximately $4 CAD. Alternatively, you can take the bus from Bay St at Wellington St West to Bay St at Albert St. The bus fare is also $4 CAD.
Walking

If you are in downtown Toronto, walking to the Toronto Sign is a convenient option. From the Eaton Centre, walk west along Queen Street West for approximately 10 minutes until you reach Nathan Phillips Square. The sign is located on the north side of the square, in front of City Hall.
Taxi/Ride-Share

Taxis and ride-sharing services like Uber and Lyft are readily available throughout Toronto. A short taxi ride from Union Station to the Toronto Sign will cost approximately $7-$9 CAD and take around 2 minutes. Note that fares may vary depending on traffic and demand.
Parking

If driving, parking is available near the Toronto Sign, but it can be limited and expensive. Several parking garages are located within walking distance, including Carpark 36 at 110 Queen St W and the lot at 525 Bay St. Hourly rates typically range from $4 to $12 CAD. Street parking is also available, with meter rates starting at $2.50 CAD per half hour and daily maximums ranging from $9 to $22 CAD. Be sure to check parking regulations on posted signs, as restrictions can vary.

Discover more about Toronto Sign

The Toronto Sign, situated in Nathan Phillips Square in front of Toronto City Hall, has become an iconic symbol of the city. Initially installed as a temporary art installation for the 2015 Pan American Games, its popularity led to it becoming a permanent fixture. Standing at 3 meters (9.8 ft) tall and 22 meters (72 ft) long, the sign is illuminated with LED lights capable of creating millions of color combinations, often customized to celebrate events, causes, and cultural celebrations.The sign has undergone several modifications since its installation. A maple leaf was added in 2017 to mark Canada's 150th birthday, and in 2018, a 3D Medicine Wheel was added to honor Indigenous Peoples. The Medicine Wheel symbolizes North American Indigenous cultural values, tradition, and spirituality. In September 2020, a more durable replica of the original sign was installed.The Toronto Sign is more than just a photo opportunity; it represents Toronto's vibrant energy, diversity, and inclusiveness. It's a popular spot for both tourists and locals, serving as a backdrop for countless selfies and celebrations. Nathan Phillips Square, where the sign is located, also hosts various events throughout the year, including art shows in the summer and an ice-skating rink in the winter. The sign is open 24 hours a day, 7 days a week, and is free to visit.