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SELECTED Horsens

Contemporary Scandinavian fashion for men and women on Horsens’ main pedestrian street, blending clean design, versatile pieces and a calm, minimalist store feel.

4.2

SELECTED Horsens brings Scandinavian fashion flair to Søndergade, the main pedestrian street in Horsens. This contemporary clothing store stocks men’s and women’s collections from the SELECTED brand, with clean lines, muted tones and trend-aware pieces that work from office to weekend. Inside, the look is minimalist and airy, with neatly merchandised rails, helpful staff and seasonal drops that make it a reliable stop for wardrobe updates in the city centre.

A brief summary to SELECTED

  • Søndergade 29, Horsens, 8700, DK
  • +4575662016
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-5:30 pm
  • Tuesday 10 am-5:30 pm
  • Wednesday 10 am-5:30 pm
  • Thursday 10 am-5:30 pm
  • Friday 10 am-6 pm
  • Saturday 10 am-3 pm

Local tips

  • Visit earlier in the day on weekdays for the quietest fitting rooms and more space to browse the rails at your own pace.
  • Use the mannequins and front-of-store displays as styling guides if you are building a full outfit from scratch.
  • Bring or wear layers you frequently use so you can see how new pieces will work with the wardrobe you already own.
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SELECTED location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Cold Weather
  • Weather icon Hot Weather
  • Weather icon Mild Temperatures

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Discover more about SELECTED

Scandi style on Horsens’ main shopping street

SELECTED Horsens sits on Søndergade, the city’s central pedestrian artery, surrounded by cafés and other fashion chains. Stepping inside, you move from the bustle of the street into a calm, curated universe of Scandinavian style. The focus is firmly on wearable fashion rather than showpieces: tailored coats, sharp blazers, soft knitwear and well-cut denim arranged by colour and theme. The interior feels intentionally understated. Pale walls, simple fixtures and good lighting put the spotlight on fabric textures and silhouettes. It is the kind of store designed for browsing at an unhurried pace, whether you are hunting a single standout item or quietly rethinking an entire season’s wardrobe.

Menswear and womenswear under one modern roof

One of the store’s strengths is that both men’s and women’s collections share the same address. On one side you might find slim-fit shirts, structured outerwear and smart trousers; on the other, flowing dresses, boxy shirts and knit sets that can shift from office hours to evenings out. The palette leans towards earthy tones, navy, black and off-white, with occasional bolder seasonal colours. Accessories, from belts and bags to scarves and simple jewellery, are chosen to complement the clothing rather than compete with it. This makes SELECTED Horsens a convenient place to pull together a complete look, whether you are dressing for a work presentation, a city break or a low-key dinner.

Inside the shopping experience

The atmosphere is relaxed and low-pressure. Background music hums softly, changing with the time of day and the season, while wide aisles make it easy to move between racks. Fitting rooms are a core part of the visit, with mirrors and lighting carefully arranged so you can judge cuts and colours properly instead of guessing. Staff typically balance giving space with being available for questions on sizing, fabrics or how pieces can be styled together. Mannequins and front-of-store displays highlight new drops and capsule themes, providing inspiration if you arrive without a clear plan.

Seasonal drops and timeless staples

SELECTED Horsens blends season-specific pieces with long-term staples. In colder months, wool-blend coats, chunky knits and heavier denim dominate the rails; spring brings lighter trench coats, soft shirts and transitional layers. Across all seasons you will usually find core jeans, chinos, tees and blazers that repeat in updated fabrics or shades. Quality and practicality sit alongside trend awareness. Many designs are intended to mix and match, so one blazer can work with denim at the weekend and tailored trousers during the week. This mix makes the shop equally useful for a quick emergency purchase or a planned wardrobe refresh.

A handy fashion stop in central Horsens

Beyond the clothes, the location itself is part of the appeal. Søndergade is an easy place to combine errands, coffee and shopping, and SELECTED slots naturally into that flow. Large street-facing windows showcase key looks, often echoing the current campaign or season. Inside, the pace feels a little slower than the street outside: you can run a hand along rails of coats, compare fabrics between hangers and take time in the fitting rooms. Whether you live locally or are passing through Horsens for a few hours, it is a straightforward, style-focused stop in the compact city centre.

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