Frølund Fashion Viborg – Contemporary Women’s Style in Sct. Mathias Centret
Long‑standing Danish womenswear boutique inside Sct. Mathias Centret, blending contemporary fashion, seasonal collections and friendly styling help in central Viborg.
Frølund Fashion Viborg is a long-established women’s clothing store in Viborg’s Sct. Mathias Centret, offering a curated mix of contemporary Scandinavian and international brands. Since 1969, the Frølund name has been associated with quality womenswear, from everyday essentials to elegant occasion outfits. In this bright, modern boutique you can browse seasonal collections, experiment with new looks, and get friendly, personal styling guidance in the heart of Viborg’s main shopping mall.
A brief summary to Frølund Fashion Viborg
- Sct Mathias Centret, Sankt Mathias Gade, Viborg, 8800, DK
- +4587258922
- Visit website
- Duration: 0.5 to 1.5 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 9:30 am-6 pm
- Tuesday 9:30 am-6 pm
- Wednesday 9:30 am-6 pm
- Thursday 9:30 am-6 pm
- Friday 9:30 am-7 pm
- Saturday 9:30 am-3 pm
Local tips
- Visit on a weekday morning for the calmest browsing; Friday late afternoon is livelier but can mean more waiting for fitting rooms.
- Bring or take photos of pieces from your wardrobe; staff can help you match colours and cuts to create complete outfits.
- Check for seasonal sale rails near the back of the store where you can often find quality staple items at reduced prices.
- Allow extra time if you are shopping for an event outfit so you can try different shoe heights and accessories with your look.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Sheltered Areas
- Trash Bins
- Information Boards
- Visitor Center
Frølund Fashion Viborg location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Hot Weather
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Mild Temperatures
Discover more about Frølund Fashion Viborg
A Scandinavian womenswear staple in central Viborg
Frølund Fashion Viborg sits inside Sct. Mathias Centret, the city’s covered shopping hub, making it an easy stop whether you are on a focused fashion hunt or simply drifting through the mall’s arcades. The store belongs to the Frølund group, which has been dressing women since 1969, and the experience reflects that depth of know‑how: this is a place built around understanding cuts, fabrics and how pieces fit into a real wardrobe. Step through the entrance and you move from the bustle of the center into a quieter, light‑filled space laid out to encourage browsing at your own pace. Rails are arranged by brand and colour stories rather than crammed together, so you can easily scan silhouettes and textures before diving in for a closer look.Collections that balance everyday wear and special occasions
Frølund Fashion Viborg focuses on modern womenswear, with a mix of relaxed day pieces and more polished options suited to dinners, work events or celebrations. Depending on the season you might find airy dresses, soft knitwear, tailored trousers, smart blouses, outerwear, and accessories that pull an outfit together. The emphasis is on wearable trends: items that nod to current fashion without feeling fleeting. Staff keep the assortment updated throughout the year, rotating in new deliveries as collections arrive. In colder months, look for warm coats, layered knits and darker colour palettes; in summer, lighter fabrics, prints and dresses take over the front displays. Sales periods, such as mid‑season promotions, can be a good time to explore more adventurous pieces at a friendlier price point.An inviting setting for personal styling advice
Beyond the racks and mannequins, the store’s atmosphere is designed to feel approachable. Changing rooms are close enough that you can quickly step out to check a different size or ask for a second opinion. The team is used to helping with full‑look styling, whether you are building a work capsule, packing for a trip or finding something specific for an event. Because the shop is inside Sct. Mathias Centret, it is also a convenient meeting point. One person can take time to try on outfits while others explore neighbouring shops or relax in the mall’s seating areas. The indoor setting means weather is never an issue, making Frølund Fashion Viborg a comfortable option on rainy or cold days when street shopping is less appealing.Practical details for a relaxed shopping stop
Opening hours follow the center’s schedule, with longer days on Fridays and shorter trading on Saturdays, and the store is usually closed on Sundays. Weekday mornings tend to feel calm, while late afternoon and Fridays are livelier as locals finish work and drift through the mall. Many visitors spend around half an hour to an hour here, but it is easy to linger longer if you enjoy trying different combinations. Being in a covered shopping center also brings practical advantages: access to restrooms, cafés and casual food spots is nearby, and there are places to sit if you need a break between rounds in the fitting room. Mobile reception is typically strong indoors, so you can compare options with friends, check your wardrobe photos or look up styling inspiration while you browse.Part of a wider Danish fashion tradition
Frølund’s presence in Viborg is one branch of a small regional chain with roots in Jutland. Over the decades it has grown from a single shop into several boutiques while keeping its focus on womenswear. That background gives the Viborg store a slightly more established feel than a pop‑up or stand‑alone newcomer: it is a local name many in the region will recognise from other towns. For visitors, this makes Frølund Fashion Viborg a useful snapshot of Danish high‑street style: contemporary, practical and quietly polished. Whether you are refreshing everyday basics, hunting for a single standout piece or simply curious about what women in Viborg are wearing this season, the store offers a compact yet varied introduction right in the middle of the city’s main shopping center.Iconic landmarks you can’t miss
Vi er Viborg
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Experience Danish innovation at Dokk1, Aarhus’ renowned waterfront library and cultural hub, blending architecture, technology, and vibrant community life.
Viborg View
0.5 km
Experience Dokk1, Aarhus’ state-of-the-art library and cultural center, where pioneering architecture meets urban vitality on the scenic waterfront.
Oberst J.C. Lunds Plads
0.9 km
Historic public square anchoring Viborg's Cathedral Quarter and medieval city center.
Befrielsessten i Ravnstrup
7.7 km
A modest countryside liberation stone near Viborg, quietly commemorating Denmark’s freedom in 1945 amid open fields and a peaceful village setting.
Museum Salling
30.1 km
Dive into Denmark's past at Museum Salling, where Limfjord's heritage comes alive through interactive exhibits, ancient artifacts, and engaging storytelling in scenic Skive.
Bølling Lake
30.4 km
A restored glacial lake offering scenic walks, excellent fishing, and peaceful nature immersion in central Jutland.
Store Troldhøj
31.4 km
A cone-shaped summit offering panoramic valley views and a climbing tree in Denmark's scenic lake district.
Springvand
32.0 km
Northern Europe's grandest fountain transforms Silkeborg's lakeside with water jets soaring 33 meters high and mesmerizing evening light shows.
silkeborg
32.2 km
Historic 1871 railway landmark connecting Central Jutland with frequent regional services and heritage charm.
Jutland's Automobile Museum
32.3 km
Discover Denmark's automotive history at Jutland's Automobile Museum in Gjern, showcasing vintage cars and motorcycles from the early 1900s to iconic post-war models, offering a unique glimpse into the nation's motoring heritage.
Museum Silkeborg, Papirmuseet
32.3 km
Historic main square in the center of Roskilde, surrounded by vibrant markets, cafés, and the iconic cathedral—where Danish tradition meets everyday city life.
Statue of Michael Drewsen
32.3 km
Bronze tribute to Silkeborg’s founding industrialist, anchoring the historic town square and local traditions at the heart of Denmark’s lake district.
Museum Silkeborg, Hovedgården
32.4 km
Discover Byparkens Legeplads, a lively playground in Roskilde’s city park, blending creative play, family-friendly amenities, and community spirit in an urban green oasis.
Tollundmanden
32.5 km
Stændertorvet is the historic main square of Roskilde, home to bustling markets, festivals, and community life, set beside UNESCO-listed Roskilde Cathedral.
Landal Søhøjlandet
32.5 km
Escape to Landal Søhøjlandet in Denmark's Lake District: Family fun, water park thrills, outdoor adventures, and tranquil nature await in this scenic holiday paradise near Silkeborg.
Unmissable attractions to see
Latinerhaven
0.4 km
A fragrant historical oasis where fire-scarred earth bloomed into Viborg's most peaceful garden.
Vægtertorvet
0.4 km
A small, newly renewed square beside Viborg’s old guardhouse, where the city’s former night watchmen and its thousand-year story of law and order still echo softly.
Skovgaard Museum in Viborg
0.4 km
An intimate art museum in Viborg’s former baroque town hall, celebrating the Skovgaard family’s Golden Age landscapes, church art and living artistic legacy.
Viborg Museum - Administration
0.4 km
Viborg Museum reveals the city’s fascinating evolution through hands-on exhibits, local artifacts, and engaging displays, nestled in the historic core of Viborg’s old town.
Viborg Cathedral
0.5 km
Twin‑towered granite cathedral with a 900‑year‑old crypt, royal history and Joakim Skovgaard’s vivid biblical frescoes at the heart of Viborg’s old quarter.
Domkirkekvarteret i Viborg
0.6 km
Walk through Viborg’s Cathedral Quarter, where cobbled lanes, old townhouses and the granite cathedral weave a thousand years of Danish power, faith and law into one intimate streetscape.
Museum Wibergis
0.6 km
Autumn 2026: Step into 1000 years of Danish power struggles through vivid animation and immersive storytelling.
Peak 12 Hotel
0.6 km
Sleek Scandinavian design hotel on the edge of historic Viborg, blending functional comfort, social lobby life and easy access to central Jutland sights.
Viborg Kunsthal
0.6 km
Contemporary art in an 18th‑century lakeside distillery, Viborg Kunsthal blends bold exhibitions, residencies and events with a relaxed café and green surroundings.
Bible Garden
0.7 km
A living biblical library where over 100 scriptural plants bloom in thematic beds within historic Borgvold park.
Borgvold Park
0.8 km
Historic fortress earthworks turned lakeside park, blending English-style landscaping, a unique Bible Garden and family-friendly play areas in central Viborg.
Agern Skulptur
0.9 km
A small but striking outdoor artwork on Viborg’s edge, where clean contemporary lines meet soft Danish light and greenery in an open-air pause for reflection.
Willow Garden
0.9 km
A small willow-framed oasis in central Viborg, perfect for a short, tranquil pause amid trees, lawns and soft light between the city’s historic sights.
Søparken
1.0 km
Atmospheric living museum in a historic 1820s papermill, featuring live demonstrations, hands-on crafts, and working steam machines in rural Viborg.
Klosterskoven
1.1 km
Small, atmospheric woodland on Viborg’s edge, offering easy forest trails, quiet nature and a quick escape from city streets into soft, leafy calm.
Essential places to dine
D'let - Det Grønne Køkken Thai Take Away
0.0 km
Bright, buffet-style Thai fast-casual in Viborg’s Sct. Mathias Centret, where you fill your own plate, pay by weight and eat in or take your food to go.
Café Baghuset
0.0 km
Hygge‑filled all‑day café in central Viborg, serving generous brunches, Danish comfort dishes, coffee and cocktails in an intimate, atmospheric setting.
Restaurant Pavarotti Viborg
0.1 km
Authentic Italian flavours meet Danish freshness in Viborg's most welcoming neighbourhood restaurant.
For Enden Af Gaden
0.1 km
Relaxed Nordic-inspired dining in a hyggeligt madhus on Viborg’s main pedestrian street, serving generous plates, local produce and a warm, unpretentious welcome.
Restaurant Palads
0.2 km
Traditional Danish dining in the heart of Viborg with warm hospitality and quality cuisine.
Crispy Chicken
0.2 km
Quick, casual fried chicken and pizza in central Viborg—affordable fast-food convenience.
Bone's Viborg
0.2 km
Lively Danish family restaurant serving classic American-style ribs, steaks and burgers with an all-you-can-eat salad and soft-ice bar in central Viborg.
Backyardburger Viborg
0.2 km
Central Viborg burger joint serving juicy, made-from-scratch burgers and fries in a relaxed, modern setting just off the main pedestrian streets.
Khawand Pizzaria
0.2 km
Quarter-century pizzeria serving authentic Italian pizza and grilled specialties with genuine hospitality.
Den Gyldne Okse
0.2 km
Hearty Danish–American steakhouse in Viborg’s old town, serving generous grilled plates in cosy wood‑lined rooms and a sheltered courtyard off a cobbled side street.
Me Vietnamese Kitchen & Isbar
0.2 km
Casual Vietnamese comfort food and an ice-cream bar in the heart of Viborg’s old town, ideal for relaxed lunches, simple dinners and sweet breaks on Hjultorvet.
Jensens Bøfhus
0.2 km
Casual Danish steakhouse on Viborg’s central square, serving family-friendly comfort dishes, generous portions and soft-ice treats in a relaxed, modern setting.
Guldkalven
0.3 km
Cosy cellar restaurant in central Viborg, serving creative mini smørrebrød in a relaxed, modern Danish setting just steps from the historic Hjultorvet square.
OX-M
0.3 km
Refined European cuisine and premium beef in central Viborg
Resturant ROD
0.3 km
Refined Nordic cuisine rooted in ingredient integrity and meticulous craftsmanship.
Markets, malls and hidden boutiques
Frølund Fashion Viborg
0.0 km
Long‑standing Danish womenswear boutique inside Sct. Mathias Centret, blending contemporary fashion, seasonal collections and friendly styling help in central Viborg.
Flying Tiger Copenhagen
0.0 km
Scandinavian creativity meets affordable everyday joy in Viborg's most colorful gift shop.
Zizzi - Viborg
0.0 km
Curve-focused Danish fashion in the heart of Viborg, offering modern plus-size womenswear, beach styles and friendly, relaxed shopping inside Sct. Mathias Centret.
PIECES Viborg
0.0 km
Compact Danish fashion boutique inside Sct. Mathias Centret, offering Scandinavian basics, trend pieces, and accessories for women in the heart of Viborg.
Bog & idé Viborg
0.0 km
A bright, central book and hobby store in Viborg’s Sct. Mathias Centret, stocking new reads, games, stationery and gifts for everyday life and rainy-day escapes.
Hunkemöller
0.0 km
Contemporary lingerie, swimwear and loungewear in Viborg’s Sct. Mathias Centret, with personal fitting help and a focused, comfortable boutique atmosphere.
NEYE Viborg
0.0 km
Specialist bag and luggage store in Viborg’s Sct. Mathias Centret, offering Scandinavian-style handbags, backpacks and suitcases for everyday use, school and travel.
Sct. Mathias Center
0.0 km
Compact indoor mall in Viborg’s pedestrian heart, combining everyday shopping, a supermarket and cafés just steps from the cathedral and historic streets.
Søsterne Grene
0.0 km
A calming Scandinavian treasure trove in central Viborg, filled with affordable décor, crafty inspiration and small everyday joys tucked inside Sct. Mathias Centret.
Imerco
0.0 km
Modern Danish homeware and kitchen design in Viborg’s central Sct. Mathias Centret, combining practical cookware, stylish tableware and gift‑ready ideas under one roof.
Louise Viborg Aps
0.1 km
Compact, city‑center women’s fashion boutique in Viborg, offering curated brands, flattering fits and friendly styling help in a relaxed, street‑level setting.
Rituals
0.1 km
Luxury wellness rituals inspired by Eastern traditions, transforming everyday self-care into meaningful moments.
JACK & JONES
0.1 km
Central Viborg menswear stop for denim, casual staples and smart-casual outfits, set right on Sankt Mathias Gade beside the Sct. Mathias shopping center.
Only
0.1 km
Central Viborg women’s fashion store offering trend-led Danish style, strong denim selections and everyday wardrobe staples in a bright, modern boutique.
H&M
0.1 km
Contemporary fashion for every style and season in Viborg's shopping heart.
Essential bars & hidden hideouts
Ølluminati Brewbar
0.2 km
Microbrewery bar in Viborg’s old town, serving ever-changing small-batch craft beers and ciders in a cozy, quirky setting with a relaxed, music-filled atmosphere.
Mathias Kælderen
0.2 km
Cosy cellar bar in central Viborg offering hygge-filled evenings, rustic charm and relaxed drinks just steps below the historic streets of Sankt Mathias Gade.
Terminalen I/S v/Carl Erik Agnskov M.Fl.
0.2 km
Unpretentious central Viborg bar with friendly staff, late weekend hours, affordable drinks and occasional karaoke nights in a laid-back pub setting.
Tema Bar
0.2 km
A loud, late‑night party bar in central Viborg with colorful lights, mainstream beats and no‑frills drinks, perfect for weekend dancing and a casual night out.
Rabalder Bar Viborg
0.2 km
Casual, colorful bar energy in the heart of Viborg’s old town, blending easygoing Danish hygge with lively late-night drinks and sociable weekend parties.
CRAVE Bar
0.2 km
Cosy Viborg bodega and karaoke bar where cold beers, pool games and sing-along nights blend into an easygoing, late-night local hangout.
Roxy Malt Viborg
0.2 km
Cosy Irish-style pub in central Viborg with specialty beers, cocktails, live music and a relaxed, grown-up atmosphere for unhurried nights out.
Rockabilly Bar
0.2 km
Craft beer meets 1950s rock and roll in Viborg's most distinctive beer bar.
Holms Vinotek
0.3 km
Curated wines and artisanal tapas in a historic pharmacy turned sophisticated gathering place.
Sportspub Målet
0.3 km
Classic Danish sports bodega in central Viborg, where cold beer, big matches, karaoke and late-night hygge keep the lights on long after the final whistle.
Café Børsen
0.4 km
A long‑standing Viborg café‑bar where Danish hygge, history and late‑night drinks meet in one cozy, central hangout on Gravene.
Bodega Hegnet
0.4 km
Viborg's cozy neighborhood bar where affordable drinks, free pool, and live music create genuine local warmth.
Zwei Grosse Bier Bar
0.5 km
High-energy après-ski style beer bar in central Viborg, pouring big drafts, loud music and late-night party vibes with free entry and group-friendly seating.
Mødestedet Viborg ApS
1.5 km
Cosy local bar and meeting place in Viborg, blending classic Danish pub vibes with flexible space for social events, dance evenings and everyday gatherings.
Bistro Byens Hjørne v/Evald Scherer Laursen
12.4 km
Cozy corner bistro in central Rødkærsbro, serving straightforward food, cold beers and small‑town Danish atmosphere in a friendly neighborhood bar setting.
For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Casual
- Boutique
For the design and aesthetic lover
- Modern Designs
- Colorful Aesthetics
- Minimalist Designs
For the architecture buff
- Modern
- Landmarks
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
- Business Friendly