Hunkemöller Viborg – Lingerie & Loungewear in Sct. Mathias Centret
Contemporary lingerie, swimwear and loungewear in Viborg’s Sct. Mathias Centret, with personal fitting help and a focused, comfortable boutique atmosphere.
Hunkemöller Viborg brings contemporary lingerie, swimwear and loungewear to the heart of Sct. Mathias Centret on Sankt Mathias Gade. This bright, modern boutique focuses on well-fitted bras, underwear and sleepwear, with seasonal collections and sports styles alongside everyday basics. Friendly, personal fitting help and a clearly arranged shop floor make it an easy stop whether you are refreshing essentials or looking for something special as you browse Viborg’s main shopping mall.
A brief summary to Hunkemöller
- Sankt Mathias Gade 1, 320, Viborg, 8800, DK
- +4572737106
- Visit website
- Duration: 0.5 to 1.5 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 9:30 am-6 pm
- Tuesday 9:30 am-6 pm
- Wednesday 9:30 am-6 pm
- Thursday 9:30 am-6 pm
- Friday 9:30 am-7 pm
- Saturday 10 am-3 pm
Local tips
- Visit on weekday mornings for a calmer atmosphere and easier access to fitting rooms, especially if you expect to try multiple sizes or styles.
- Bring or wear a thin top to better judge how bras will look under clothing when you step out of the fitting room to check the fit in larger mirrors.
- If you are unsure about your size, ask staff for a fitting at the start; it can save time and help you explore styles you might not normally try.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Drinking Water
- Food Options
- Seating Areas
- Sheltered Areas
- Trash Bins
- Information Boards
- Visitor Center
Hunkemöller location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Mild Temperatures
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Hot Weather
Discover more about Hunkemöller
Modern lingerie hub in Viborg’s main mall
Hunkemöller Viborg sits inside Sct. Mathias Centret, the city’s central shopping mall on Sankt Mathias Gade, making it a natural pause on a stroll through Viborg’s compact centre. The store follows the brand’s contemporary boutique concept: bright lighting, warm neutral tones and low displays that keep the space feeling open despite its relatively modest size. Mannequins at the entrance highlight current themes, from everyday comfort to bold seasonal colours. Once inside, you step into a focused world of lingerie and loungewear rather than a general fashion store. Rails are arranged by collection and function, with clear signage that makes it easy to move between basics, fashion pieces and sportswear. The overall impression is intimate but not intimidating, combining a specialist’s attention to fit with the practicality of a high-street shop.From everyday essentials to statement pieces
The core of the store is a wide selection of bras and briefs in different cuts, sizes and support levels. Everyday T-shirt bras share space with lace balconettes, bralettes and supportive full-cup designs, often available in several skin tones and seasonal shades. Matching briefs, from classic cuts to hipsters and thongs, are displayed nearby so you can easily build sets. Beyond lingerie, the shop features a changing rotation of nightwear and loungewear: soft pyjamas, cozy robes and relaxed homewear for colder months, lighter pieces when temperatures rise. A dedicated area is often given over to sports bras and active-inspired items, reflecting the growing demand for pieces that move comfortably between gym and daily life.Swimwear and seasonal highlights
When warmer weather approaches, swimwear takes a more prominent role. Bikinis and swimsuits are offered in mix-and-match sizes, allowing different fits for tops and bottoms, which is particularly helpful for travellers looking for a quick pool or beach update. Prints, textures and hardware details shift with each season, ensuring the range feels current without overwhelming the compact space. Accessories such as hosiery, shapewear and small giftable items complement the main collections. Around key gifting periods, the store leans into more luxurious fabrics, rich colours and special-edition lines, making it a convenient stop for occasion-ready pieces.Fitting rooms and personalised assistance
At the back of the boutique you will find fitting rooms designed to feel private and comfortable, with soft lighting and hooks thoughtfully placed to keep items organised. Staff are trained to offer bra-fitting advice, from first measurements to fine-tuning cup and band sizes, which can be especially useful if you are in between sizes or exploring new styles. Assistance can range from simple size checks to complete outfit suggestions, depending on how much guidance you want. The environment encourages questions about support levels, strap styles or the best shapes under different clothing, making the store as much a place to learn about fit as to shop.Part of Viborg’s everyday shopping rhythm
As a tenant within Sct. Mathias Centret, Hunkemöller Viborg benefits from the mall’s sheltered corridors, cafés and neighbouring fashion stores. It is easy to combine a visit with other errands, a coffee break or a broader browse of Viborg’s retail scene. The covered environment is particularly welcome on wet or chilly days, when you can linger over fabrics and colours without thinking about the weather outside. Whether you are a local replacing worn-out staples, a visitor in need of an extra layer or someone searching for a gift, this store offers a focused, comfortable place to explore lingerie and loungewear, anchored by a consistent European brand but tuned to the relaxed rhythm of a Danish provincial city.Iconic landmarks you can’t miss
Vi er Viborg
0.4 km
Experience Danish innovation at Dokk1, Aarhus’ renowned waterfront library and cultural hub, blending architecture, technology, and vibrant community life.
Viborg View
0.5 km
Experience Dokk1, Aarhus’ state-of-the-art library and cultural center, where pioneering architecture meets urban vitality on the scenic waterfront.
Oberst J.C. Lunds Plads
0.9 km
Historic public square anchoring Viborg's Cathedral Quarter and medieval city center.
Befrielsessten i Ravnstrup
7.7 km
A modest countryside liberation stone near Viborg, quietly commemorating Denmark’s freedom in 1945 amid open fields and a peaceful village setting.
Museum Salling
30.1 km
Dive into Denmark's past at Museum Salling, where Limfjord's heritage comes alive through interactive exhibits, ancient artifacts, and engaging storytelling in scenic Skive.
Bølling Lake
30.4 km
A restored glacial lake offering scenic walks, excellent fishing, and peaceful nature immersion in central Jutland.
Store Troldhøj
31.4 km
A cone-shaped summit offering panoramic valley views and a climbing tree in Denmark's scenic lake district.
Springvand
32.0 km
Northern Europe's grandest fountain transforms Silkeborg's lakeside with water jets soaring 33 meters high and mesmerizing evening light shows.
silkeborg
32.2 km
Historic 1871 railway landmark connecting Central Jutland with frequent regional services and heritage charm.
Jutland's Automobile Museum
32.3 km
Discover Denmark's automotive history at Jutland's Automobile Museum in Gjern, showcasing vintage cars and motorcycles from the early 1900s to iconic post-war models, offering a unique glimpse into the nation's motoring heritage.
Museum Silkeborg, Papirmuseet
32.3 km
Historic main square in the center of Roskilde, surrounded by vibrant markets, cafés, and the iconic cathedral—where Danish tradition meets everyday city life.
Statue of Michael Drewsen
32.3 km
Bronze tribute to Silkeborg’s founding industrialist, anchoring the historic town square and local traditions at the heart of Denmark’s lake district.
Museum Silkeborg, Hovedgården
32.4 km
Discover Byparkens Legeplads, a lively playground in Roskilde’s city park, blending creative play, family-friendly amenities, and community spirit in an urban green oasis.
Tollundmanden
32.5 km
Stændertorvet is the historic main square of Roskilde, home to bustling markets, festivals, and community life, set beside UNESCO-listed Roskilde Cathedral.
Landal Søhøjlandet
32.5 km
Escape to Landal Søhøjlandet in Denmark's Lake District: Family fun, water park thrills, outdoor adventures, and tranquil nature await in this scenic holiday paradise near Silkeborg.
Unmissable attractions to see
Latinerhaven
0.4 km
A fragrant historical oasis where fire-scarred earth bloomed into Viborg's most peaceful garden.
Vægtertorvet
0.4 km
A small, newly renewed square beside Viborg’s old guardhouse, where the city’s former night watchmen and its thousand-year story of law and order still echo softly.
Skovgaard Museum in Viborg
0.5 km
An intimate art museum in Viborg’s former baroque town hall, celebrating the Skovgaard family’s Golden Age landscapes, church art and living artistic legacy.
Viborg Museum - Administration
0.5 km
Viborg Museum reveals the city’s fascinating evolution through hands-on exhibits, local artifacts, and engaging displays, nestled in the historic core of Viborg’s old town.
Viborg Cathedral
0.5 km
Twin‑towered granite cathedral with a 900‑year‑old crypt, royal history and Joakim Skovgaard’s vivid biblical frescoes at the heart of Viborg’s old quarter.
Domkirkekvarteret i Viborg
0.6 km
Walk through Viborg’s Cathedral Quarter, where cobbled lanes, old townhouses and the granite cathedral weave a thousand years of Danish power, faith and law into one intimate streetscape.
Museum Wibergis
0.6 km
Autumn 2026: Step into 1000 years of Danish power struggles through vivid animation and immersive storytelling.
Peak 12 Hotel
0.6 km
Sleek Scandinavian design hotel on the edge of historic Viborg, blending functional comfort, social lobby life and easy access to central Jutland sights.
Viborg Kunsthal
0.7 km
Contemporary art in an 18th‑century lakeside distillery, Viborg Kunsthal blends bold exhibitions, residencies and events with a relaxed café and green surroundings.
Bible Garden
0.7 km
A living biblical library where over 100 scriptural plants bloom in thematic beds within historic Borgvold park.
Borgvold Park
0.8 km
Historic fortress earthworks turned lakeside park, blending English-style landscaping, a unique Bible Garden and family-friendly play areas in central Viborg.
Agern Skulptur
0.9 km
A small but striking outdoor artwork on Viborg’s edge, where clean contemporary lines meet soft Danish light and greenery in an open-air pause for reflection.
Willow Garden
0.9 km
A small willow-framed oasis in central Viborg, perfect for a short, tranquil pause amid trees, lawns and soft light between the city’s historic sights.
Søparken
1.1 km
Atmospheric living museum in a historic 1820s papermill, featuring live demonstrations, hands-on crafts, and working steam machines in rural Viborg.
Klosterskoven
1.1 km
Small, atmospheric woodland on Viborg’s edge, offering easy forest trails, quiet nature and a quick escape from city streets into soft, leafy calm.
Essential places to dine
D'let - Det Grønne Køkken Thai Take Away
0.0 km
Bright, buffet-style Thai fast-casual in Viborg’s Sct. Mathias Centret, where you fill your own plate, pay by weight and eat in or take your food to go.
Café Baghuset
0.1 km
Hygge‑filled all‑day café in central Viborg, serving generous brunches, Danish comfort dishes, coffee and cocktails in an intimate, atmospheric setting.
Restaurant Pavarotti Viborg
0.1 km
Authentic Italian flavours meet Danish freshness in Viborg's most welcoming neighbourhood restaurant.
For Enden Af Gaden
0.1 km
Relaxed Nordic-inspired dining in a hyggeligt madhus on Viborg’s main pedestrian street, serving generous plates, local produce and a warm, unpretentious welcome.
Restaurant Palads
0.2 km
Traditional Danish dining in the heart of Viborg with warm hospitality and quality cuisine.
Crispy Chicken
0.2 km
Quick, casual fried chicken and pizza in central Viborg—affordable fast-food convenience.
Khawand Pizzaria
0.2 km
Quarter-century pizzeria serving authentic Italian pizza and grilled specialties with genuine hospitality.
Backyardburger Viborg
0.2 km
Central Viborg burger joint serving juicy, made-from-scratch burgers and fries in a relaxed, modern setting just off the main pedestrian streets.
Bone's Viborg
0.2 km
Lively Danish family restaurant serving classic American-style ribs, steaks and burgers with an all-you-can-eat salad and soft-ice bar in central Viborg.
Den Gyldne Okse
0.2 km
Hearty Danish–American steakhouse in Viborg’s old town, serving generous grilled plates in cosy wood‑lined rooms and a sheltered courtyard off a cobbled side street.
Me Vietnamese Kitchen & Isbar
0.2 km
Casual Vietnamese comfort food and an ice-cream bar in the heart of Viborg’s old town, ideal for relaxed lunches, simple dinners and sweet breaks on Hjultorvet.
Jensens Bøfhus
0.2 km
Casual Danish steakhouse on Viborg’s central square, serving family-friendly comfort dishes, generous portions and soft-ice treats in a relaxed, modern setting.
Guldkalven
0.3 km
Cosy cellar restaurant in central Viborg, serving creative mini smørrebrød in a relaxed, modern Danish setting just steps from the historic Hjultorvet square.
OX-M
0.3 km
Refined European cuisine and premium beef in central Viborg
Viborg Pizzaria
0.3 km
Casual, no-nonsense pizza and Italian-style comfort food on central Vesterbrogade, perfect for quick sit-in meals or convenient takeaway in historic Viborg.
Markets, malls and hidden boutiques
Hunkemöller
0.0 km
Contemporary lingerie, swimwear and loungewear in Viborg’s Sct. Mathias Centret, with personal fitting help and a focused, comfortable boutique atmosphere.
PIECES Viborg
0.0 km
Compact Danish fashion boutique inside Sct. Mathias Centret, offering Scandinavian basics, trend pieces, and accessories for women in the heart of Viborg.
Zizzi - Viborg
0.0 km
Curve-focused Danish fashion in the heart of Viborg, offering modern plus-size womenswear, beach styles and friendly, relaxed shopping inside Sct. Mathias Centret.
Søsterne Grene
0.0 km
A calming Scandinavian treasure trove in central Viborg, filled with affordable décor, crafty inspiration and small everyday joys tucked inside Sct. Mathias Centret.
Flying Tiger Copenhagen
0.0 km
Scandinavian creativity meets affordable everyday joy in Viborg's most colorful gift shop.
Frølund Fashion Viborg
0.0 km
Long‑standing Danish womenswear boutique inside Sct. Mathias Centret, blending contemporary fashion, seasonal collections and friendly styling help in central Viborg.
NEYE Viborg
0.0 km
Specialist bag and luggage store in Viborg’s Sct. Mathias Centret, offering Scandinavian-style handbags, backpacks and suitcases for everyday use, school and travel.
Sct. Mathias Center
0.0 km
Compact indoor mall in Viborg’s pedestrian heart, combining everyday shopping, a supermarket and cafés just steps from the cathedral and historic streets.
Bog & idé Viborg
0.0 km
A bright, central book and hobby store in Viborg’s Sct. Mathias Centret, stocking new reads, games, stationery and gifts for everyday life and rainy-day escapes.
Imerco
0.0 km
Modern Danish homeware and kitchen design in Viborg’s central Sct. Mathias Centret, combining practical cookware, stylish tableware and gift‑ready ideas under one roof.
Louise Viborg Aps
0.1 km
Compact, city‑center women’s fashion boutique in Viborg, offering curated brands, flattering fits and friendly styling help in a relaxed, street‑level setting.
Rituals
0.1 km
Luxury wellness rituals inspired by Eastern traditions, transforming everyday self-care into meaningful moments.
JACK & JONES
0.1 km
Central Viborg menswear stop for denim, casual staples and smart-casual outfits, set right on Sankt Mathias Gade beside the Sct. Mathias shopping center.
Only
0.1 km
Central Viborg women’s fashion store offering trend-led Danish style, strong denim selections and everyday wardrobe staples in a bright, modern boutique.
Viborg Stjerne Marked
0.1 km
Compact neighborhood mini‑market and halal butcher in Viborg’s historic center, blending everyday Danish staples with Middle Eastern flavors and friendly local service.
Essential bars & hidden hideouts
Ølluminati Brewbar
0.2 km
Microbrewery bar in Viborg’s old town, serving ever-changing small-batch craft beers and ciders in a cozy, quirky setting with a relaxed, music-filled atmosphere.
Mathias Kælderen
0.2 km
Cosy cellar bar in central Viborg offering hygge-filled evenings, rustic charm and relaxed drinks just steps below the historic streets of Sankt Mathias Gade.
Terminalen I/S v/Carl Erik Agnskov M.Fl.
0.2 km
Unpretentious central Viborg bar with friendly staff, late weekend hours, affordable drinks and occasional karaoke nights in a laid-back pub setting.
Tema Bar
0.2 km
A loud, late‑night party bar in central Viborg with colorful lights, mainstream beats and no‑frills drinks, perfect for weekend dancing and a casual night out.
Rabalder Bar Viborg
0.2 km
Casual, colorful bar energy in the heart of Viborg’s old town, blending easygoing Danish hygge with lively late-night drinks and sociable weekend parties.
CRAVE Bar
0.2 km
Cosy Viborg bodega and karaoke bar where cold beers, pool games and sing-along nights blend into an easygoing, late-night local hangout.
Roxy Malt Viborg
0.2 km
Cosy Irish-style pub in central Viborg with specialty beers, cocktails, live music and a relaxed, grown-up atmosphere for unhurried nights out.
Rockabilly Bar
0.3 km
Craft beer meets 1950s rock and roll in Viborg's most distinctive beer bar.
Holms Vinotek
0.3 km
Curated wines and artisanal tapas in a historic pharmacy turned sophisticated gathering place.
Sportspub Målet
0.3 km
Classic Danish sports bodega in central Viborg, where cold beer, big matches, karaoke and late-night hygge keep the lights on long after the final whistle.
Café Børsen
0.4 km
A long‑standing Viborg café‑bar where Danish hygge, history and late‑night drinks meet in one cozy, central hangout on Gravene.
Bodega Hegnet
0.4 km
Viborg's cozy neighborhood bar where affordable drinks, free pool, and live music create genuine local warmth.
Zwei Grosse Bier Bar
0.5 km
High-energy après-ski style beer bar in central Viborg, pouring big drafts, loud music and late-night party vibes with free entry and group-friendly seating.
Mødestedet Viborg ApS
1.5 km
Cosy local bar and meeting place in Viborg, blending classic Danish pub vibes with flexible space for social events, dance evenings and everyday gatherings.
Bistro Byens Hjørne v/Evald Scherer Laursen
12.4 km
Cozy corner bistro in central Rødkærsbro, serving straightforward food, cold beers and small‑town Danish atmosphere in a friendly neighborhood bar setting.
For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Casual
- Boutique
For the design and aesthetic lover
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Modern
- Industrial
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Colorful Backdrops
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
- Business Friendly