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Discover the Charm of Loggia del Mercato Nuovo: Florence's Historic Marketplace

Experience the vibrant culture and rich history of Florence at Loggia del Mercato Nuovo, a must-visit marketplace for authentic Italian treasures.

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Loggia del Mercato Nuovo is a captivating tourist attraction nestled in the heart of Florence, Italy. This historic market, built in the 16th century, was originally designed to serve as a public space for the trading of goods and has since become a beloved gathering spot for locals and visitors alike. The stunning architecture features a covered loggia, which allows shoppers to browse under its protective archways, showcasing a variety of products from leather goods to handmade crafts. The market is particularly famous for its iconic bronze boar statue, known as Porcellino, which is said to bring good luck to those who rub its snout. As you wander through the market, you’ll be immersed in the vibrant atmosphere filled with the sounds of haggling vendors and the enticing scents of local delicacies. Take time to sample some of the traditional Florentine fare served at the nearby eateries, where you can enjoy freshly made pasta, delectable pastries, and rich espresso. The Loggia del Mercato Nuovo is not just a shopping destination; it offers a unique cultural experience that captures the essence of Florence's rich culinary and artisan traditions. This lively marketplace is a perfect place to pick up unique souvenirs, taste local flavors, and enjoy the lively ambiance that Florence is renowned for, making it a must-visit for anyone exploring this enchanting city.

Local tips

  • Visit early in the morning to avoid crowds and enjoy a more relaxed shopping experience.
  • Don't forget to take a photo with the Porcellino statue for good luck!
  • Be sure to sample local delicacies from the food stalls; they are a highlight of the market.
  • Bargaining is common, so feel free to negotiate prices, especially on leather goods.
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A brief summary to Loggia del Mercato Nuovo

  • Piazza del Mercato Nuovo, Florence, Metropolitan City of Florence, 50123, IT

Getting There

  • Walking

    If you are near the Florence Cathedral (Cattedrale di Santa Maria del Fiore), start by walking south on Via Roma towards Piazza della Repubblica. Continue straight until you reach the square, then turn left onto Via dei Calzaiuoli, a main pedestrian street. Walk down Via dei Calzaiuoli until you reach the big square, Piazza della Signoria. From the square, head towards the Uffizi Gallery (Galleria degli Uffizi), and then continue straight onto Via dei Leoni. After a short walk, you will reach Piazza del Mercato Nuovo, where Loggia del Mercato Nuovo is located.

  • Walking

    If you are near the Ponte Vecchio, start by walking away from the bridge along Via Guicciardini. Continue straight until you reach Piazza della Repubblica. Here, turn right onto Via dei Calzaiuoli. Walk straight down this busy shopping street until you arrive at Piazza della Signoria. From there, follow the previous directions towards Loggia del Mercato Nuovo, which will be just a few minutes' walk away.

  • Public Transport

    Although Florence is best explored on foot, if you find yourself near the Santa Maria Novella train station, you can take bus line C2 towards Stazione Leopolda. Get off at the stop called 'Piazza della Repubblica.' From there, walk down Via dei Calzaiuoli towards Piazza della Signoria, then follow the previous walking directions to reach Loggia del Mercato Nuovo.

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