FAO Schwarz: The Iconic Toy Store Experience
Discover the magic of play at FAO Schwarz, Manhattan's iconic toy store, featuring unique treasures and enchanting experiences for all ages.
FAO Schwarz, an iconic toy store nestled in the bustling heart of Manhattan, is a wonderland that delights visitors of all ages. With its grand entrance and whimsical displays, the store invites tourists to step into a realm of imagination and joy. Known for its impressive giant piano, where visitors can dance and create melodies, FAO Schwarz is more than just a toy store; it is an experience that evokes childhood nostalgia and sparks creativity. As you wander through its aisles, you will find an astonishing variety of toys, games, and plush animals, many of which are unique to this legendary shop. From classic toys to the latest trends, there is something for everyone. The store frequently hosts interactive demonstrations and events, allowing visitors to engage with products and participate in fun activities, making it a dynamic destination for families. The ambiance is lively and enchanting, with friendly staff members ready to assist and share stories about the toys and their history. Whether you are shopping for a special gift, looking to relive your own childhood, or simply exploring, FAO Schwarz offers a delightful escape from the fast-paced city life. Make sure to capture the moment at the store's photo opportunities, and don’t forget to explore the impressive selection of exclusive merchandise that you won’t find anywhere else. A visit to FAO Schwarz is not just about shopping; it's about creating lasting memories and embracing the magic of play.
Local tips
- Visit during weekdays to avoid the weekend crowds and enjoy a more leisurely shopping experience.
- Don't miss the giant piano on the floor; it's a must-see and a fun photo opportunity for all ages.
- Check the store's schedule for special events or interactive demonstrations that can enhance your visit.
- Plan to spend at least an hour exploring the various sections of the store to fully appreciate its offerings.
A brief summary to FAO Schwarz
- 30 Rockefeller Plaza, New York, Manhattan, New York, 10111, US
- +1800-326-8638
- Visit website
- Monday 9 am-10 pm
- Tuesday 9 am-10 pm
- Wednesday 9 am-10 pm
- Thursday 9 am-10 pm
- Friday 9 am-10 pm
- Saturday 9 am-10 pm
- Sunday 9 am-10 pm
Getting There
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Subway
To reach FAO Schwarz at 30 Rockefeller Plaza, start by finding your nearest subway station. If you are near Times Square, take the 1, 2, or 3 train from Times Square-42nd Street Station. Ride for one stop to 42nd Street-Times Square. Transfer to the B, D, F, or M train and take it one stop to 47th-50th Streets-Rockefeller Center. Once you exit the station, follow the signs to Rockefeller Center. Walk towards 30 Rockefeller Plaza, which is directly in front of you.
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Bus
If you prefer to take the bus, look for the M7, M20, or M27 bus routes. You can catch these buses at various locations throughout Manhattan. Board the bus and ride until you reach the stop at 6th Ave/47th St. From the bus stop, walk east on 47th Street to reach 30 Rockefeller Plaza.
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Walking
If you are already in the vicinity of Rockefeller Center, you can simply walk to FAO Schwarz. It's located at 30 Rockefeller Plaza. Look for landmarks like the Radio City Music Hall or the ice skating rink (seasonal) at Rockefeller Center. From there, you can navigate to the store, which is just a short walk away. Look for the main entrance facing 49th Street.
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Taxi/Rideshare
If you prefer to take a taxi or rideshare, simply request a ride to 30 Rockefeller Plaza, New York, NY 10111. The driver will take you directly to the entrance of FAO Schwarz. Make sure to mention that you want to go to the toy store located in Rockefeller Center.
