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Experience the Spirit of Rugby at the All Blacks Experience

Discover the legacy of the All Blacks, New Zealand's rugby champions, through an interactive and immersive experience in Auckland.

4.8

A brief summary to All Blacks Experience

  • Monday 9 am-5:30 pm
  • Tuesday 9 am-5:30 pm
  • Wednesday 9 am-5:30 pm
  • Thursday 9 am-5:30 pm
  • Friday 9 am-5:30 pm
  • Saturday 9 am-5:30 pm
  • Sunday 9 am-5:30 pm

The All Blacks Experience is a must-visit for tourists in Auckland, providing an immersive journey into the heart of New Zealand's rugby culture. Located in the vibrant Auckland CBD, this attraction celebrates the legendary All Blacks rugby team, known for their unmatched success and unique cultural significance. Visitors are treated to an engaging experience that includes interactive exhibits, historical displays, and stunning visuals that showcase the team's storied legacy. You’ll learn about the All Blacks' origins, their iconic haka, and the impact they’ve had on New Zealand’s identity. The attraction offers a blend of education and entertainment, making it suitable for visitors of all ages. Families can enjoy interactive activities that allow them to test their rugby skills, while history buffs can delve deep into the rich narratives of past matches and legendary players. The All Blacks Experience also features a state-of-the-art theatre that showcases inspiring stories and highlights from the team’s journey, ensuring a captivating experience from start to finish. Make sure to allocate enough time to explore all the exhibits and participate in the interactive challenges. The experience is not just about rugby; it’s a celebration of New Zealand’s culture and spirit. Whether you’re a die-hard rugby fan or simply curious about the sport, the All Blacks Experience offers a unique insight into what makes this team a national treasure.

Local tips

  • Book your tickets online in advance to avoid long wait times.
  • Check for special exhibitions or events happening during your visit.
  • Allow at least 2 hours to fully enjoy all the interactive displays and exhibits.
  • Visit during weekdays for a less crowded experience.
  • Don’t miss the gift shop for exclusive All Blacks merchandise.
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Experience All Blacks Experience

Getting There

  • Bus

    From Britomart Transport Centre, head to the bus platforms and take the bus number 27, 30, or 35 heading towards Newmarket or Mt Eden. Get off at the 'Victoria Street West' stop. From there, walk down Victoria Street until you reach Federal Street. Turn left onto Federal Street, and the All Blacks Experience will be on your right at Level 4/88 Federal Street.

  • Walking

    If you are near the Sky Tower, you can walk to the All Blacks Experience. Head south on Victoria Street towards Federal Street. Continue straight until you reach the intersection with Federal Street. Turn right, and you will find the All Blacks Experience at Level 4/88 Federal Street.

  • Train

    From Britomart, take the Western Line train towards Swanson. Get off at the 'Auckland Strand' station. Exit the station and walk towards the city center. Head to the intersection of Beach Road and Victoria Street. Walk straight on Victoria Street and turn left onto Federal Street. The All Blacks Experience at Level 4/88 Federal Street will be on your right.

  • Taxi

    You can easily catch a taxi from any location in Auckland. Just tell the driver to take you to Level 4/88 Federal Street, Auckland CBD. The journey will be short and convenient, especially if you're carrying luggage.

  • Rideshare

    Use a rideshare service like Uber. Open the app, set your destination to Level 4/88 Federal Street, Auckland CBD, and confirm your ride. The driver will pick you up from your current location and take you directly to the All Blacks Experience.

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