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Step into the Magic at the Land of Oz

Discover the enchanting Land of Oz in Beech Mountain, NC, where magic, adventure, and the beloved characters of your childhood await.

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The Land of Oz, located in Beech Mountain, NC, is a whimsical theme park that brings the enchanting world of L. Frank Baum’s classic to life. Explore the iconic Yellow Brick Road, meet beloved characters, and immerse yourself in a magical adventure for all ages. This unique destination offers an unforgettable experience filled with fun attractions and captivating scenery.

A brief summary to Land of Oz

  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Local tips

  • Plan your visit during weekdays for a less crowded experience.
  • Check the park's schedule for special events and character meet-and-greets.
  • Don't forget to bring your camera for memorable photos with characters and landscapes.
  • Wear comfortable shoes as you'll be walking along the scenic paths.
  • Consider visiting in the fall for stunning autumn foliage surrounding the park.
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Getting There

  • Car

    If you are traveling by car from any location in Foothills, start by getting onto US-321 N. Depending on your starting point, you may need to navigate local roads to reach US-321. Continue on US-321 N for approximately 40 miles. Take the exit for NC-194 N toward Banner Elk. After about 6 miles, turn left onto Beech Mountain Parkway. Follow Beech Mountain Parkway for about 5 miles until you reach 1 Yellow Brick Rd, Beech Mountain, NC 28604. There is a parking lot available at the Land of Oz.

  • Public Transportation

    For public transportation, you may start by taking a local bus to Boone, NC. From Foothills, check for bus services that connect to Boone (such as Appalcart). Once in Boone, you will need to take a taxi or rideshare service (like Uber or Lyft) to reach Land of Oz. The address is 1 Yellow Brick Rd, Beech Mountain, NC 28604. Ensure to check the availability of taxis in Boone as public transport may not directly connect to Beech Mountain.

  • Taxi/Rideshare

    If you are already in Foothills and prefer a direct route, consider booking a taxi or rideshare. Simply use your preferred app (Uber, Lyft) and enter the destination: 1 Yellow Brick Rd, Beech Mountain, NC 28604. The fare will vary based on your starting point, so confirm the estimated cost before booking.

Unlock the Best of Land of Oz

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Discover more about Land of Oz

The Land of Oz is a captivating theme park nestled in the scenic mountains of North Carolina, specifically designed to transport visitors into the enchanting world of L. Frank Baum's beloved story, 'The Wonderful Wizard of Oz.' This whimsical attraction is renowned for its beautiful landscapes, vibrant characters, and interactive experiences that delight both children and adults alike. As you stroll along the iconic Yellow Brick Road, you'll encounter memorable scenes from the story, including the colorful Emerald City and the charming Munchkinland, all meticulously crafted to evoke nostalgia and wonder. At the Land of Oz, visitors can engage in a variety of activities, such as meeting beloved characters like Dorothy, the Scarecrow, and the Tin Man. Character meet-and-greets provide excellent photo opportunities, making it a favorite for families looking to create lasting memories. In addition to character interactions, the park features themed rides, live entertainment, and immersive experiences that capture the essence of the story, ensuring an engaging day for guests of all ages. The park is set against the backdrop of stunning mountain views, making it not only a place of fun but also a scenic escape into nature. Whether you're here for a half-day adventure or an entire day of exploration, the Land of Oz offers a unique blend of adventure, fantasy, and beauty, making it a must-visit destination for tourists seeking a magical experience in North Carolina.

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