By Kelly, Linkoping Travel Guide

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Discover stylish women's fashion at this independent gem in Linköping's vibrant market square district – curated, cozy, and quintessentially Scandinavian.

By Kelly is a charming clothing store nestled in the heart of Linköping's bustling main square district at Torggatan 4. Specializing in women's fashion, this independent boutique offers a curated selection of stylish apparel, from everyday casuals to elegant pieces perfect for special occasions. With its welcoming atmosphere and attentive service, it's a go-to spot for locals and visitors seeking unique wardrobe additions in a pedestrian-friendly urban setting. Open weekdays until 6pm and Saturdays until 3pm, it embodies the vibrant retail scene of Östergötland's largest city.

A brief summary to By Kelly

Torggatan 4, Linköping, 582 19, SE
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Duration: 0.5 to 1.5 hours
Mid ranged
Indoor
Mobile reception: 5 out of 5

Monday 10 am-6 pm
Tuesday 10 am-6 pm
Wednesday 10 am-6 pm
Thursday 10 am-6 pm
Friday 10 am-6 pm
Saturday 10 am-3 pm

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring By Kelly.

Visit mid-week for quieter browsing and personalized styling tips from staff.
Pair your shopping with a coffee break at adjacent square cafés for a full morning out.
Check seasonal sales in late summer or pre-holidays for best deals on knits and outerwear.

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Other nearby places you may find interesting

The closest places of the same kind, if this one is not quite what you had in mind.

Butik Pralin

MAGI - Spirituell Butik

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ESPRIT Linköping

Explore By Kelly on the Map

A handpicked selection of must-see spots near By Kelly, mapped for you.

Getting There

Bus

From Linköping Centralstation, take bus line 11 or 12 towards Stora Torget, 5-8 minutes travel time, frequent service every 10-15 minutes daytime, single ticket 25-30 SEK via app or onboard.
Walking

From Linköping Cathedral, walk south along bustling pedestrian streets, 7-10 minutes on flat pavements suitable for all abilities, no elevation changes.
Cycling

Use city bike share stations near the station, 3-5 minutes ride on dedicated lanes, free for first 10 minutes then 10 SEK per half hour, secure racks nearby.
Driving

From E4 highway exit 112, follow signs to city center 10-15 minutes, limited street parking nearby at 20-30 SEK per hour or use nearby multi-story garage, avoid peak hours for congestion.

For the on-the-go comforts that matter to you

Drink Options

Discover more about By Kelly

Prime Location in Linköping's Market Square

Torggatan 4 places By Kelly right in the lively core of Linköping, where historic cobblestone streets meet modern pedestrian zones around Stora Torget, the city's central square. This prime spot buzzes with daily foot traffic from shoppers, office workers, and tourists exploring the cathedral's shadow and nearby cafés. The store's facade blends seamlessly with the surrounding 19th-century architecture, inviting passersby into a world of fashion amid the rhythm of Swedish urban life.

Curated Women's Fashion Collections

Inside By Kelly, racks showcase thoughtfully selected clothing that balances Scandinavian minimalism with contemporary trends. Expect high-quality fabrics in neutral tones accented by bold patterns, ideal for Linköping's variable climate. From tailored blouses and versatile trousers to cozy knits and summer dresses, the inventory caters to diverse styles while emphasizing comfort and durability. Seasonal rotations keep offerings fresh, drawing on influences from Nordic design principles.

Independent Boutique Experience

As an independent retailer owned by Svensson AB, By Kelly stands out in a chain-dominated market by offering personalized styling advice from knowledgeable staff. The intimate space encourages browsing without pressure, fostering a sense of discovery. Compact fitting rooms and well-lit displays enhance the shopping flow, making it easy to try on outfits that suit individual tastes.

Daily Rhythm and Community Ties

The store mirrors Linköping's community spirit, serving residents from nearby universities and industries. Weekday hours from 10am to 6pm align with lunch breaks and after-work visits, while shorter Saturday openings cater to weekend errands. Its location supports spontaneous stops during city strolls, contributing to the area's retail vibrancy without the frenzy of larger metros.

Fashion in Östergötland Context

Linköping's fashion scene thrives on practicality and understated elegance, and By Kelly exemplifies this with pieces suited for everything from university lectures to cultural events at the nearby concert hall. The boutique's focus on quality over quantity appeals to shoppers valuing sustainability in everyday wear, reflecting broader Swedish preferences for timeless, versatile garments.