Baked In Brick, Birmingham Travel Guide

Free Guide: Lively wood-fired pizza haven in Birmingham’s Custard Factory, blending street food roots with creative toppings and a buzzing arts vibe.

A brief summary of Baked In Brick

Lively wood-fired pizza haven in Birmingham’s Custard Factory, blending street food roots with creative toppings and a buzzing arts vibe.

Baked In Brick is a lively pizza restaurant located within Birmingham's creative Custard Factory in Digbeth. Known for its wood-fired Neapolitan-style pizzas with inventive toppings like goat's cheese and smoked salmon, it combines a relaxed atmosphere with high-quality food. The venue evolved from an award-winning street food vendor to a popular eatery, offering a unique dining experience amid the vibrant arts district.

1–2.5 hrsTime to spend
$$Mid-range
IndoorSetting
5 / 5Mobile signal

On-site amenities

  • Restrooms
  • Drink options
  • Food options
  • Seating areas
  • Information boards
4.4 Very good · 587 Google reviews
Plan your visit

Opening hours

  • MonClosed
  • TueClosed
  • WedClosed
  • Thu12 pm–10 pm
  • Fri12 pm–10 pm
  • Sat12 pm–10 pm
  • Sun12 pm–5 pm

Opening hours as listed on the venue’s Google Business Profile. Hours can change for services and special events, so check with the venue before you go.

Address
The Custard Factory, Gibb St, Deritend, Birmingham B9 4AA
Phone
Website

Getting there

Public Transport

Take the train to Birmingham Moor Street Station, then a 15-20 minute walk through Digbeth to the Custard Factory. Frequent bus services from the city center also serve stops near Gibb Street, with a typical journey time of 10-15 minutes. No direct parking available; public transport is recommended.

Car

Driving to Baked In Brick is possible but parking is limited in the Custard Factory area. Nearby pay-and-display car parks in Digbeth offer spaces with rates around £2-£4 per hour. Expect a 10-15 minute drive from central Birmingham, with some narrow streets and potential congestion during peak times.

Walking

From Birmingham city center, walking to Baked In Brick takes approximately 25-30 minutes. The route passes through the vibrant Digbeth neighborhood, offering a scenic urban stroll past street art and independent shops. The terrain is flat and suitable for most walkers.

Discover more about Baked In Brick

A Creative Culinary Gem in Digbeth

Baked In Brick is nestled in the heart of Birmingham’s Custard Factory, a historic and cultural hub in the Digbeth district renowned for its creative energy and independent spirit. The Custard Factory itself was originally a warehouse for Bird’s Custard production, now transformed into a vibrant space housing artisan shops, galleries, and eateries. Baked In Brick fits perfectly into this dynamic environment, offering a modern yet welcoming space that reflects the area's artistic vibe.

From Street Food Roots to Restaurant Success

Originally acclaimed as one of the West Midlands’ best street food vendors, Baked In Brick transitioned into a full-fledged restaurant in 2018. This evolution retained the vibrant, informal spirit of its street food origins while elevating the dining experience. The kitchen specializes in wood-fired Neapolitan-style pizzas, celebrated for their perfectly blistered crusts and imaginative toppings. The menu showcases a blend of classic and innovative options, including smoky burrata salads and pizzas featuring wild mushrooms, goat’s cheese, and smoked salmon.

Atmosphere and Service

The restaurant exudes a laid-back, friendly atmosphere that complements its artisanal food offerings. The staff are noted for their warmth and attentiveness, enhancing the overall experience. The interior is casual yet stylish, with an open kitchen that invites diners to watch the pizza-making craft. The use of scissors to serve pizzas adds a quirky, practical touch that has become a signature of the venue.

Community and Culinary Impact

Baked In Brick is more than just a restaurant; it’s a community hub within Digbeth’s creative quarter. It contributes to the area’s reputation as a food destination, alongside other notable venues like 670 Grams and Kanteen. The restaurant also operates its own bakery, supplying fresh bread, cakes, and pastries to its venues and other local establishments, further embedding itself in Birmingham’s food culture.

Signature Dishes and Dining Experience

Signature dishes include the award-winning Beef Shin Ragu Calzone and a variety of pizzas that balance traditional flavors with inventive twists. The menu also features sharing plates and salads that complement the main offerings. Despite some critiques of portion sizes for certain dishes like the Sunday roast, the overall culinary creativity and quality remain strong draws. The venue’s moderate price point reflects its quality and location within a trendy urban area.

Location and Surroundings

Located on Gibb Street within the Custard Factory complex, Baked In Brick benefits from the vibrant surroundings of Digbeth, known for its street art, indie shops, and nightlife. This makes it an ideal spot for visitors seeking a blend of great food and cultural immersion. The restaurant’s presence enhances the Custard Factory’s appeal as a destination for food lovers and creatives alike.

Evendo Review Centre

Reviews from Google
By star rating

Guest reviews

Best time to go

Quietest: Jan, Feb & Mar · before 10am

How busy it gets, month by month Estimated
  1. Jan: 44% of the busiest month, one of the quietest
  2. Feb: 44% of the busiest month, one of the quietest
  3. Mar: 56% of the busiest month, one of the quietest
  4. Apr: 67% of the busiest month
  5. May: 78% of the busiest month
  6. Jun: 89% of the busiest month
  7. Jul: 100% of the busiest month
  8. Aug: 100% of the busiest month
  9. Sep: 89% of the busiest month
  10. Oct: 78% of the busiest month
  11. Nov: 67% of the busiest month
  12. Dec: 56% of the busiest month
How busy it gets, hour by hour Estimated
  1. 7am: 10% of the busiest hour, one of the quietest
  2. 8am: 20% of the busiest hour, one of the quietest
  3. 9am: 30% of the busiest hour, one of the quietest
  4. 10am: 40% of the busiest hour
  5. 11am: 50% of the busiest hour
  6. 12pm: 60% of the busiest hour
  7. 1pm: 70% of the busiest hour
  8. 2pm: 60% of the busiest hour
  9. 3pm: 70% of the busiest hour
  10. 4pm: 80% of the busiest hour
  11. 5pm: 90% of the busiest hour
  12. 6pm: 100% of the busiest hour
  13. 7pm: 100% of the busiest hour
  14. 8pm: 90% of the busiest hour
  15. 9pm: 80% of the busiest hour
  16. 10pm: 60% of the busiest hour
  17. 11pm: 30% of the busiest hour

Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.

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