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A Timeless Experience at Fortnum & Mason

Explore the elegance of Fortnum & Mason, London's historic department store, offering gourmet food, luxury gifts, and a quintessential afternoon tea experience.

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Fortnum & Mason is a London institution, renowned for its rich history and exquisite offerings. Established in 1707, this elegant department store is more than just a shopping destination; it is a cultural landmark steeped in tradition. Visitors are greeted with a stunning façade that beckons them to explore a world of luxury and sophistication. Once inside, guests will find an array of gourmet foods, fine wines, and beautifully packaged gifts that represent the best of British craftsmanship. The store is particularly famous for its tea selection, with a dedicated tea shop that offers a delightful range of blends, perfect for both connoisseurs and newcomers alike. The first floor features a stunning assortment of artisanal foods, from handmade chocolates to specialty cheeses, ensuring every culinary desire is met. Shoppers can also indulge in a selection of bespoke gifts, making it an ideal spot for picking up souvenirs or special treats. For those who wish to take a break from shopping, the Diamond Jubilee Tea Salon offers a quintessentially British afternoon tea experience, complete with delicate sandwiches and freshly baked scones. The ambiance is refined, making it a perfect spot to unwind and soak in the surroundings. Fortnum & Mason is not just a place to shop; it is a destination that reflects the essence of British culture and hospitality. Whether you are looking for unique gifts, gourmet food, or simply want to enjoy a delightful tea experience, Fortnum & Mason promises an unforgettable visit that captures the heart of London.

Local tips

  • Visit during weekdays to avoid the weekend crowds and enjoy a more relaxed shopping experience.
  • Don't miss the afternoon tea at the Diamond Jubilee Tea Salon, but make sure to book in advance.
  • Explore the ground floor for unique gifts and souvenirs, perfect for bringing a piece of London home.
  • Take time to chat with the knowledgeable staff for recommendations on the best teas and gourmet products.
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A brief summary to Fortnum & Mason

  • Monday 10 am-8 pm
  • Tuesday 10 am-8 pm
  • Wednesday 10 am-8 pm
  • Thursday 10 am-8 pm
  • Friday 10 am-8 pm
  • Saturday 10 am-8 pm
  • Sunday 11:30 am-6 pm

Getting There

  • Tube

    Take the London Underground to Piccadilly Circus station. From the station, exit onto Piccadilly Circus. Once outside, head east along Piccadilly for about 5 minutes. Fortnum & Mason will be located on your left at 181 Piccadilly.

  • Bus

    Catch a bus heading towards Piccadilly. Depending on your starting point, buses such as the 14, 19, 38, or 55 can take you near Piccadilly Circus. Get off at the Piccadilly Circus stop, and Fortnum & Mason will be a short walk east along Piccadilly, approximately 5 minutes away on your left.

  • Walking

    If you are nearby, simply walk to Fortnum & Mason. Locate Piccadilly Circus and head east. Fortnum & Mason is situated at 181 Piccadilly, which should take you about 5 minutes to reach on foot from the Circus.

  • Taxi or Rideshare

    You can also use a taxi or rideshare service such as Uber. Simply provide the driver with the address: 181 Piccadilly, London W1A 1ER, and they will take you directly to Fortnum & Mason.

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