Odeon Covent Garden: From West End Theatre to Cinematic Landmark

A Storied Past as the Saville Theatre

The building at 135 Shaftesbury Avenue began life as the Saville Theatre, opening its doors in October 1931. Designed by Sir Thomas Bennett with Bertie Crewe, it was a grand West End venue with seating for over 1,200 people. The theatre was renowned for its opulent interior and modern amenities, including a spacious lounge designed for social events like tea dances and concerts. Throughout the mid-20th century, it was a hub for theatrical productions, reflecting London's vibrant performing arts scene.

Musical Milestones and Cultural Shifts

In the 1960s, the Saville Theatre gained fame as a music venue under the ownership of Brian Epstein, manager of The Beatles. It hosted legendary acts including Elton John, The Bee Gees, Jimi Hendrix, Pink Floyd, and The Who, cementing its place in rock history. The theatre's transition from stage to screen began in 1970 when it was converted into a cinema, adapting to the evolving entertainment landscape of London.

The Odeon Era and Architectural Highlights

Acquired by Odeon Cinemas in 2001, the venue operated as Odeon Covent Garden, despite technically being outside the Covent Garden district. The cinema featured four screens and retained many original architectural details. Most notable is the nearly 130-foot-long sculptural frieze by Gilbert Bayes that adorns the building's exterior. This artwork, titled 'Drama Through the Ages,' vividly captures the evolution of theatrical performance and remains a striking visual landmark on Shaftesbury Avenue.

Closure and Vision for Renewal

Odeon Covent Garden permanently closed in August 2024 to make way for a major redevelopment. The site was acquired by Yoo Capital, which plans to create a nine-storey hotel combined with a 622-seat theatre and restaurant, aiming to revive the location as a live arts venue. This transformation will honor the building's rich heritage while providing a contemporary cultural hub in London's West End.

Legacy and Continuing Cultural Impact

The former Saville Theatre's legacy lives on through its architectural grandeur and the memories of performances that shaped London's entertainment history. The upcoming redevelopment promises to restore its role as a vibrant arts destination, blending cinema, music, and live performance. Visitors can still admire the iconic frieze and reflect on the site's unique contribution to London's cultural tapestry.

Setting and Surroundings

Situated on the bustling Shaftesbury Avenue, the location is surrounded by theatres, historic landmarks, and vibrant nightlife. Though no longer operating as a cinema, the building remains an important cultural touchstone within the West End, a district synonymous with theatrical excellence and artistic innovation.