Shaftesbury Memorial Fountain (Eros)
A symbol of selfless love and social reform, the Shaftesbury Memorial Fountain stands as a testament to London’s enduring spirit.
Standing proudly at the heart of Piccadilly Circus, the Shaftesbury Memorial Fountain is one of London’s most iconic landmarks. Topped by the winged statue of Anteros—often mistaken for Eros—the fountain honors the philanthropic legacy of the 7th Earl of Shaftesbury. Created by Alfred Gilbert in 1893, it was the first sculpture in the world made from aluminium and remains a symbol of selfless love and social reform. The fountain’s intricate design and storied history make it a must-see for visitors exploring the vibrant heart of London.
A brief summary to Eros (Shaftesbury Memorial Fountain)
- Piccadilly Circus, London, W1J 9HS, GB
- Visit website
- Duration: 0.5 to 2 hours
- Free
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Outdoor
- Mobile reception: 5 out of 5
Local tips
- Visit early in the morning or late at night to avoid crowds and capture the best photos of the fountain.
- Look closely at the inscriptions around the base to learn more about the Earl of Shaftesbury’s life and legacy.
- Be mindful of the surrounding traffic and pedestrian flow, as Piccadilly Circus is one of London’s busiest intersections.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Drinking Water
- Food Options
- Seating Areas
- Sheltered Areas
- Trash Bins
- Information Boards
Getting There
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Underground
Take the Piccadilly Line to Piccadilly Circus station; the fountain is directly above the station exit, with clear signage and easy access.
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Bus
Several bus routes, including the 19, 38, and 94, stop near Piccadilly Circus, offering a scenic approach with travel times of 20–40 minutes depending on your starting point.
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Walking
From nearby Leicester Square or Regent Street, it’s a 5–10 minute walk through bustling streets, with clear pedestrian crossings and frequent traffic lights.
Eros (Shaftesbury Memorial Fountain) location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Eros (Shaftesbury Memorial Fountain)
Symbol of Selfless Love
At the center of Piccadilly Circus, the Shaftesbury Memorial Fountain is crowned by a striking winged figure, officially Anteros—the Greek god of selfless love. Though commonly known as Eros, the statue was chosen to represent the charitable spirit of the 7th Earl of Shaftesbury, a Victorian reformer who championed child welfare and education. Sculptor Alfred Gilbert designed the figure as a symbol of kindness sent out indiscriminately, much like a bird in flight. The statue’s blindfolded gaze and poised bow evoke a sense of purposeful compassion, reflecting Shaftesbury’s tireless efforts to improve society.Artistic Innovation and Controversy
The fountain was groundbreaking for its time, being the first sculpture in the world cast in aluminium. Its bronze base features marine motifs, echoing the fluidity and movement of the statue above. When unveiled in 1893, the fountain sparked debate: some found its sensual form inappropriate for a memorial to a sober philanthropist, while others praised its artistic merit. Over the years, it has been moved several times—first to make way for underground construction, then for safety during World War II, and later for restoration. Each relocation has only added to its legendary status.Christian Legacy and Public Memory
Though the statue is often associated with Greek mythology, its deeper meaning is rooted in Christian charity. The Earl of Shaftesbury was a devout Anglican whose reforms were guided by his faith. The fountain’s original name, the Angel of Christian Charity, was intended to honor this legacy, but the nickname Eros has endured in popular culture. The surrounding panels bear inscriptions that celebrate Shaftesbury’s life and work, reminding visitors of his commitment to justice and compassion.Enduring Presence in London’s Heart
Today, the Shaftesbury Memorial Fountain remains a focal point of Piccadilly Circus, surrounded by the energy of London’s theater district. Its image is a symbol of the city, appearing on the masthead of the Evening Standard newspaper. The fountain has inspired countless casts and replicas, and its story continues to captivate locals and tourists alike. Whether admired for its artistry, its history, or its symbolism, the fountain stands as a testament to the power of kindness and the enduring impact of one man’s vision.Iconic landmarks you can’t miss
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For the vibe & atmosphere seeker
- Scenic
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For the design and aesthetic lover
- Art Deco Styles
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For the architecture buff
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For the view chaser and sunset hunter
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For the social media creator & influencer
- Instagrammable
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For the eco-conscious traveler
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For the kind of experience you’re after
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For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
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- Business Friendly
