The Moomin Shop London: A Magical Moominvalley Experience in Covent Garden

A Tribute to Tove Jansson’s Beloved Moomins

The Moomin Shop London is a unique retail space devoted exclusively to the enchanting world of the Moomins, the hippo-like trolls created by Finnish author and illustrator Tove Jansson. Since their debut over 80 years ago, the Moomins have captured hearts worldwide through books, comics, and several television adaptations. The shop celebrates this rich legacy by offering a curated selection of merchandise inspired by the stories and characters of Moominvalley, from classic books to contemporary collectibles.

Immersive Atmosphere Inspired by Iconic Art

Located on the first floor of Covent Garden Market, the shop’s décor draws inspiration from Jansson’s picture book "The Book About Moomin, Mymble and Little My." Visitors are welcomed into a colorful, whimsical environment that evokes the charm and magic of Moominvalley itself. The interior design features playful imagery and cozy displays that create an inviting atmosphere for browsing and discovery.

A Treasure Trove of Moomin Merchandise

The shop stocks a wide array of Moomin-themed products, including books, clothing, stationery, mugs, soft toys, and rare memorabilia. Whether you are seeking a gift or a personal keepsake, the shop offers something for every Moomin enthusiast. The variety ranges from everyday items like tea towels and badges to collectible figurines and limited-edition pieces, making it a must-visit destination for fans and collectors alike.

Meet Moomintroll: A Delight for All Ages

One of the shop’s highlights is the regular appearance of a Moomintroll mascot, who greets visitors on Fridays, Saturdays, and Sundays, with even more frequent appearances during school holidays. These interactive sessions offer a fun and memorable experience, especially for families and young visitors. Sharing pancakes with Moomintroll during photo opportunities adds a delightful touch to the visit.

Location and Accessibility

Situated in the bustling Covent Garden Market, the shop benefits from a lively and historic setting known for its vibrant street performers, markets, and nearby theaters. While the shop is accessible via stairs to the first floor, it does not have lift access, which may limit accessibility for some visitors. The shop’s central location makes it an easy addition to a day exploring London’s West End.

Continuing the Moomin Legacy in London

The Moomin Shop London not only offers merchandise but also serves as a cultural hub celebrating the enduring appeal of the Moomins. With the continued popularity of new TV adaptations featuring notable actors, the shop helps keep the magic of Moominvalley alive for new generations. It stands as a testament to the timeless charm and universal themes of friendship, adventure, and kindness found in Jansson’s work.