Thomas Goode & Co
Two centuries of royal patronage and uncompromising luxury in London's most prestigious chinaware emporium.
A legendary luxury emporium established in 1827, Thomas Goode & Co stands as one of the world's finest purveyors of exquisite china, silverware, and glassware. Located on South Audley Street in Mayfair, this iconic institution has served European royalty, aristocracy, and discerning collectors for nearly two centuries. The striking Victorian building, designed by Ernest George, features 12 interconnected showrooms showcasing heritage brands and bespoke commissions. Famous for its monumental 7-foot Minton ceramic elephants and its role in royal occasions, Thomas Goode represents the pinnacle of British craftsmanship and refined taste.
A brief summary to Thomas Goode & Co
- 19 S Audley St, London, W1K 2NT, GB
- Visit website
- Duration: 1 to 3 hours
- Luxury
-
Indoor
- Mobile reception: 5 out of 5
Local tips
- Arrive early to avoid crowds and enjoy a more intimate experience exploring the 12 interconnected showrooms at your own pace.
- Don't miss the iconic 7-foot Minton ceramic elephants in the windows—commissioned for the 1889 Paris Exposition, they are instantly recognizable symbols of the brand's heritage.
- Request a personal consultation with staff to discuss bespoke commissions; the company has centuries of experience creating custom pieces for discerning collectors.
- Observe the rare Victorian automatic front door—a mechanically operated marvel still functioning today, representing the innovative spirit of the building's design.
- Explore the heritage brands stocked, including Meissen, Lalique, Herend, and Sèvres, each representing centuries of European craftsmanship and design excellence.
For the on-the-go comforts that matter to you
- Restrooms
- Seating Areas
- Information Boards
Thomas Goode & Co location weather suitability
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Any Weather
Discover more about Thomas Goode & Co
A Century of Royal Patronage and Prestige
Thomas Goode & Co was established in 1827 in Mill Street, Mayfair, by its visionary founder. The company quickly attracted distinguished patrons, including Hungarian aristocrat Paul III Anton, Prince Esterházy, whose early patronage solidified the firm's reputation for exceptional craftsmanship. In 1844, the business relocated to the prestigious 19 South Audley Street, a move that signaled its expanding influence within the luxury retail market. The building, designed by the distinguished architects Ernest George and Harold Peto, was transformed into London's foremost tableware emporium by Thomas Goode's enterprising son, William Goode. On August 26, 1858, the company achieved a significant milestone by being granted Royal Warrants from Queen Victoria and Prince Albert, recognizing its exceptional quality and reliability as a purveyor to the British Royal Household.Global Recognition and Iconic Symbols
Thomas Goode's international prominence flourished in the late nineteenth century. The company first showcased its wares at the 1879 Paris World Fair as part of the Minton company display, introducing its exquisite products to a global audience. Recognizing the increasing prominence of the brand, Thomas Goode secured an independent stand at the 1889 Paris Exposition, marking a significant milestone as a standalone luxury retailer. To commemorate this pivotal event, the iconic china elephants were commissioned—two magnificent 7-foot Minton ceramic sculptures that became emblematic of the company's artistic prowess and innovative spirit. These sentinels continue to stand in the shop windows today, instantly recognizable symbols of the brand's heritage and excellence.Bespoke Commissions and Royal Connections
Throughout its history, Thomas Goode has created bespoke commissions for some of the world's most distinguished figures and institutions. The company provided gifts for the Prince of Wales's marriage to Princess Alexandra of Denmark in 1863, who later became King Edward VII and Queen Consort Alexandra. William Goode's travels to Russia in 1878 resulted in an audience with the Tsar, leading to an imperial warrant in 1879. In 1922, Thomas Goode was commissioned to create three miniature white porcelain dinner services for the State Dining Room, Nursery, and Kitchen of the world-famous dolls' house gifted to Queen Mary, consort of King George V and grandmother of Queen Elizabeth II. The company also produced a dinner service for the wedding of Prince Charles and Princess Diana in 1981, and created commemorative pieces for significant royal occasions, including an engraved glass tankard marking King George VI and Queen Elizabeth's historic visit to America.The Showroom Experience
Walking through Thomas Goode's 12 interconnected showrooms is an immersive journey through centuries of refined taste and craftsmanship. The ornate red-brick Victorian building hints at the exquisite treasures within—hand-crafted pieces and precious items from highly regarded heritage brands across the globe, including Meissen, Lalique, Herend, and Sèvres. The building features a remarkable piece of Victorian engineering: a mechanically operated automatic front door, still in operation today, representing the innovative spirit that has always characterized the business. The showrooms showcase not merely products but curated moments in design history, each piece telling a story of artistry and refinement.Craftsmanship and Heritage Partnerships
Thomas Goode has maintained a deep-seated commitment to nurturing the finest British craftsmanship, sustaining long-standing relationships with centuries-old potteries in Stoke-on-Trent. The company's success stems largely from William Goode's tireless pursuit of excellence—he travelled the world seeking the finest porcelain and bone china designs while providing uniquely personal service to Europe's great families. This dedication endowed the business with a calibre of clientele that endures to the present day. Over nearly two centuries of production and collecting, Thomas Goode accumulated a multitude of wonderful objects, including a single copy of every commissioned piece for its own collection. Many of these treasures were stored in the attics and vaults, representing an invaluable archive of taste, craftsmanship, and design during the pinnacle of British potteries and glass manufacturing.A Living Institution of Luxury
Thomas Goode & Co represents far more than a retail establishment; it is a living institution that has witnessed and participated in the most significant moments of British and European history. The company's archive, regarded as being of national historical significance, includes unpublished diaries of William Goode, design drawings, customer ledgers dating from 1827, letter books, and correspondence from Queen Victoria's household. The business has always been recognized as the home of the world's finest china, silverware, and glass, holding Royal Warrants and serving royal dynasties across Europe, India, and the Middle East. In recent years, collaborations with important contemporary artists have brought a broader audience to the brand, ensuring that this venerable institution continues to evolve while maintaining its unwavering commitment to excellence, craftsmanship, and the art of refined living.Iconic landmarks you can’t miss
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Thomas Goode & Co
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Two centuries of royal patronage and uncompromising luxury in London's most prestigious chinaware emporium.
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For the vibe & atmosphere seeker
- Romantic
- Boutique
- Unique
- Casual
For the design and aesthetic lover
- Vintage Styles
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For the architecture buff
- Historic
- Landmarks
- Heritage Neighborhoods
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
For the eco-conscious traveler
- Locally Managed
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Solo Friendly
- Couple Friendly
- Senior Friendly
