Best Western Plus Hotel Farnese

A fantastic New Year's Eve party in the lobby. The room with a terrace was fantastic, although a little small for a double. Friendly and helpful staff.

⭐ Google Review – ★☆☆☆☆ Best Western Hotel Farnese – Parma Stayed December 30–31, 2025, booking number 528662052 (2 people + small dog). A seriously negative experience due to the incorrect and unwelcoming handling of the pet policy, communicated after the stay had already begun, which completely compromised our plans. When booking through the official Best Western toll-free number, I explicitly indicated that I had a dog. This hotel was designated as pet-friendly, with no restrictions on leaving the dog in the room. We arrived at the hotel, checked in regularly, were already in the room, and were about to leave the dog in the room for a few hours (a dog accustomed to traveling and being alone), so we could visit a previously scheduled art exhibition, the main reason for choosing this stay. At that moment, a front desk clerk informed us that the dog could not under any circumstances be left alone in the room, imposing a previously unannounced restriction. When we pointed out that this restriction was not stated either during the booking process or on the website, we were told: • the hotel is a franchisee; • it was our responsibility to check the individual property's website; • the rules, as an affiliate, would be different. A subsequent check on the hotel's official website revealed that there was no policy prohibiting leaving a dog alone in the room. The property claims to be pet-friendly and lists dedicated services, which were never provided. Only after we complained were we told that, as an exceptional measure, we could leave the dog in the room, provided we provided our phone numbers and did not leave the room. At that point, we decided not to do so, because we no longer trusted the clerk after his rude and aggressive behavior when we had calmly communicated that we would be leaving the dog in the room. In fact: • we were prevented from visiting the scheduled art exhibition; • we were forced to completely upend our plans; • the stay lost its meaning and value. When we asked to speak to a manager, we were told that the director was not present, without any opportunity for discussion. The dog has never been a problem in itself: we regularly travel with our dog, even abroad, without any difficulty. The problem was the sudden and uncommunicated introduction of a supposed restriction, after our stay had already begun, which directly impacted our ability to carry out our planned stay. If this condition had been clearly indicated at the time of booking, we could have made informed choices about the property or made different choices, avoiding the inconvenience and damage suffered.

We went there for a private end-of-year party at the Hell Hotel. The menu and service were excellent, the hotel and rooms were truly top-notch, and the staff was extremely kind and helpful. We'll be back.