The Chocolate Line Travel Guide

Name: The Chocolate Line
Address: Simon Stevinplein 19, Bruges, 8000, BE
Telephone: +3250341090

Free Guide: Bruges' premier bean-to-bar chocolate haven where Dominique Persoone's wild innovations meet ethical cacao sourcing in a vibrant historic square.

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A brief summary of The Chocolate Line

Bruges' premier bean-to-bar chocolate haven where Dominique Persoone's wild innovations meet ethical cacao sourcing in a vibrant historic square.

The Chocolate Line is a renowned artisanal chocolate shop in Bruges, founded by Dominique Persoone. Located on Simon Stevinplein, it offers innovative chocolates from bean-to-bar production, unique creations like chocolate lipstick, and limited vegan options. Experience the world of flavors in a bustling historic square setting.

0.2–1 hrTime to spend

$$Mid-range

IndoorSetting

5 / 5Mobile signal

On-site amenities

Drink options

4.6 Excellent · 4,018 Google reviews

Plan your visit

Opening hours

Mon10:30 am–6:30 pm
Tue9:30 am–6:30 pm
Wed9:30 am–6:30 pm
Thu9:30 am–6:30 pm
Fri9:30 am–6:30 pm
Sat9:30 am–6:30 pm
Sun10:30 am–6:30 pm

Opening hours as listed on the venue’s Google Business Profile. Hours can change for services and special events, so check with the venue before you go.

Address: Simon Stevinplein 19, 8000 Brugge
Phone
Website

Getting there

Walking

5-10 min walk from Bruges Station or Markt square; free, flat paths through pedestrian center.

Bus

Bus to Sint-Salvatorskathedraal stop (512816), 2-min walk; €2-3 one-way, frequent service.

Parking

Centrum-'t Zand car park, 10-min walk; €15-20/day, public transport links nearby.

Discover more about The Chocolate Line

History and Founders

Dominique Persoone established The Chocolate Line in 1992 alongside Fabienne, transforming it into a global chocolate phenomenon. Known as Bruges' Willy Wonka, Persoone has collaborated with The Rolling Stones on chocolate shooters and created edible art for Spencer Tunick. His son Julius continues the legacy with cutting-edge innovations, including pralines for medical relief and the Julius Chocolate Bar opened in 2025.

Bean-to-Bar Production

At the Bruges shop on Simon Stevinplein 19, visitors witness the complete "Tree to Bar" process. From roasting and peeling cacao beans sourced worldwide—including Criollo from his Yucatán plantation—to crafting fragrant chocolate paste, production emphasizes small-batch quality over industrial standardization. This back-to-basics approach highlights subtle flavors from niche cocoa farmers.

Innovative Creations

The shop features extravagant pralines like Tiger Mango, chocolate lipstick, cocoa-beeswax sticks, and collections such as Love Collection, Classic Collection, and Megabox Deluxe. Prices reflect premium quality, with items from €4.25 for hearts to €143.50 for deluxe boxes. Vegan options exist but are limited and experimental.

Social and Sustainable Impact

Persoone's commitment extends to social projects: a chocolate factory in Virunga, Congo, protects wildlife and creates jobs. These efforts blend craftsmanship with ethical sourcing, making The Chocolate Line more than a shop—it's a hub of culinary and humanitarian innovation.

Visitor Experience

Nestled in lively Simon Stevinplein, the store draws crowds for its vast selection. Open daily from 9:30 AM to 6:30 PM (10:30 AM Mondays and Sundays), it's ideal for tastings and gifts. Nearby attractions include Sint-Salvatorskathedraal and 't Zand parking.

Evendo Review Centre

Reviews from

Google

By star rating

Guest reviews

Best time to go

Quietest: Jan, Feb & Mar · before 9am or at 7pm or at 8pm

How busy it gets, month by month Estimated

Jan: 40% of the busiest month, one of the quietest
Feb: 50% of the busiest month, one of the quietest
Mar: 60% of the busiest month, one of the quietest
Apr: 80% of the busiest month
May: 90% of the busiest month
Jun: 90% of the busiest month
Jul: 100% of the busiest month
Aug: 100% of the busiest month
Sep: 90% of the busiest month
Oct: 90% of the busiest month
Nov: 70% of the busiest month
Dec: 80% of the busiest month

How busy it gets, hour by hour Estimated

8am: 10% of the busiest hour, one of the quietest
9am: 40% of the busiest hour
10am: 70% of the busiest hour
11am: 90% of the busiest hour
12pm: 100% of the busiest hour
1pm: 90% of the busiest hour
2pm: 80% of the busiest hour
3pm: 80% of the busiest hour
4pm: 70% of the busiest hour
5pm: 60% of the busiest hour
6pm: 30% of the busiest hour
7pm: 10% of the busiest hour, one of the quietest
8pm: 10% of the busiest hour, one of the quietest
9pm: 10% of the busiest hour

Busy times are Evendo estimates for a typical year, to help you plan. Actual crowds vary with events, school holidays and the weather.

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