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Beverly Hills Sign: An Iconic Landmark

Capture the essence of Beverly Hills at its iconic sign, a symbol of Hollywood glamour and a gateway to luxury experiences, nestled in the heart of Beverly Gardens Park.

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The Beverly Hills Sign, nestled within the picturesque Beverly Gardens Park, is more than just a photo opportunity; it's a symbol of the city's glamour and history. This 40-foot arched sign, a replica of the original erected in the early 20th century, stands proudly alongside a tranquil lily pond, offering visitors a quintessential Beverly Hills experience. The surrounding park provides a lush green space for leisurely strolls, dotted with public art and the historic Electric Fountain. A visit here provides a glimpse into the city's evolution from a humble gathering of waters to a world-renowned symbol of luxury and entertainment. Located centrally on Santa Monica Boulevard, the sign is easily accessible and serves as a perfect starting point for exploring the many attractions of Beverly Hills, from Rodeo Drive to the Greystone Mansion.

A brief summary to Beverly Hills Sign, Beverly Hills, California

  • 1300-1398 Park Way, Beverly Hills, The Flats, California, 90210, US

Local tips

  • Visit during off-peak hours (early morning or late afternoon) to avoid crowds and get the best photo opportunities.
  • Explore Beverly Gardens Park beyond the sign; discover art installations and the Electric Fountain along the 1.9-mile stretch.
  • Combine your visit with a stroll along Rodeo Drive, located just a few blocks away, for a taste of luxury shopping.
  • Check the Beverly Hills Visitor Center's website for events and activities happening in the park during your visit.
  • Take advantage of the free two-hour parking in many city lots to explore the area without worrying about parking fees.
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Getting There

  • Walking

    From the Beverly Hills Visitor Center (9400 S Santa Monica Blvd), walk west along Santa Monica Boulevard for approximately one block. The Beverly Hills Sign will be on your right, within Beverly Gardens Park, between Beverly Drive and Canon Drive. The walk is flat and takes about 5 minutes, offering a pleasant introduction to the area.

  • Public Transport

    If arriving by Metro bus, several lines (4, 20, 617, 720, 786) stop near the intersection of Wilshire Boulevard and Rodeo Drive. From there, walk north on Rodeo Drive to Santa Monica Boulevard, then turn left (west). The Beverly Hills Sign will be a short walk further, located within Beverly Gardens Park. A single Metro bus fare is $2.00.

  • Taxi/Ride-Share

    From a central Beverly Hills location like City Hall (455 N Rexford Dr), a taxi or ride-share to the Beverly Hills Sign (located on Santa Monica Boulevard between Beverly and Canon Drives) will be a short ride. Expect to pay approximately $10-$15, depending on traffic and surge pricing.

  • Driving

    If driving, approach the area via Santa Monica Boulevard. Metered street parking is available along Santa Monica Boulevard and adjacent streets. Parking costs approximately $2 per hour, with a maximum of $10 per day. Alternatively, several parking garages are located within a few blocks, offering rates starting at $3 per hour. Be sure to check posted signs for any parking restrictions.

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Discover more about Beverly Hills Sign, Beverly Hills, California

The Beverly Hills Sign, an enduring emblem of the city's allure, graces the landscape of Beverly Gardens Park, offering visitors a tangible connection to the area's rich history and glamorous present. More than just a photo stop, the sign represents the evolution of Beverly Hills from a quiet ranching community to a global icon of luxury and entertainment. Originally constructed in 1907 as part of the then-smaller Santa Monica Park, the sign and adjacent lily pond were designed to attract potential buyers to the burgeoning residential area. The area, once inhabited by Tongva Native Americans drawn to its abundant water sources, was transformed in the late 19th and early 20th centuries by developers with a vision for a refined residential community. The Beverly Hills Hotel, built in 1912, became the center of community life, attracting Hollywood's elite and solidifying the city's reputation as a haven for the stars. The original sign, surrounded by miles of undeveloped land, stood as a beacon of promise. As Hollywood's golden couple, Douglas Fairbanks and Mary Pickford, built their famous Pickfair Estate in 1921, others followed, establishing Beverly Hills as the place to live. The Beverly Wilshire Hotel, completed in 1928, further enhanced the city's reputation for elegance and sophistication. Today's sign is a meticulously crafted replica, preserving the charm of the original while ensuring its longevity for future generations. The Beverly Gardens Park, expanded in the 1930s, now stretches 1.9 miles along Santa Monica Boulevard, separating the residential area from the commercial district. The park itself is a destination, featuring manicured lawns, art sculptures, and the historic Electric Fountain, creating a serene oasis in the heart of the city. Visiting the Beverly Hills Sign offers a unique opportunity to reflect on the city's transformation. The sign's design, reminiscent of the Warner Bros. logo from the 1930s, pays homage to the city's close ties to the entertainment industry. The nearby Beverly Hills Visitor Center provides maps and information, allowing visitors to delve deeper into the city's history and explore its many attractions. Beyond the sign itself, the surrounding area offers a wealth of experiences. Rodeo Drive, with its world-renowned fashion houses and unique boutiques, is just a short walk away. The Greystone Mansion, a historic estate featured in numerous films, provides a glimpse into the opulent lifestyle of Beverly Hills' early residents. The city's commitment to public art is evident throughout the park, with sculptures and installations adding to the area's aesthetic appeal. The Beverly Hills Sign is more than just a landmark; it's a symbol of dreams realized and a testament to the enduring allure of Hollywood glamour. Whether you're a first-time visitor or a seasoned traveler, a visit to this iconic sign is an essential part of experiencing the magic of Beverly Hills. Take a stroll through the park, admire the lily pond, and capture a photo to commemorate your visit to this world-renowned destination. The sign is illuminated at night, offering a different perspective and a perfect backdrop for an evening stroll. Consider visiting the nearby Beverly Hills Historical Society to learn more about the city's past and the sign's significance. The society offers walking tours and exhibits that provide a deeper understanding of Beverly Hills' unique cultural heritage. The Wallis Annenberg Center for the Performing Arts, once the city's post office, is another nearby landmark worth exploring, showcasing the city's commitment to the arts. In conclusion, the Beverly Hills Sign is a must-see destination for anyone visiting Southern California. Its historical significance, its iconic status, and its beautiful setting make it a truly unforgettable experience. Come and discover the magic of Beverly Hills and create memories that will last a lifetime.

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