Will Rogers Highway Marker: A Tribute to the 'People's Cowboy'

Commemorating the iconic Route 66 and the beloved Will Rogers, this Santa Monica marker offers a glimpse into America's open road spirit and a tribute to a legendary entertainer.

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Will Rogers Highway Marker

The Will Rogers Highway Marker in Santa Monica commemorates Route 66's unofficial designation as the 'Will Rogers Highway' in honor of the beloved entertainer. Dedicated in 1952, the marker is a tribute to Will Rogers, a humorist, world traveler, and good neighbor, celebrating his connection to the 'Main Street of America.' Located in Palisades Park, overlooking the Pacific Ocean, the marker serves as a poignant reminder of the iconic highway's legacy and its impact on American culture. While not the official end of Route 66, the marker symbolizes the end of the 'Will Rogers Highway' and provides a connection to the history of cross-country travel and the golden age of the automobile. Visitors can reflect on the open road and the spirit of adventure that Route 66 embodies, while enjoying the scenic beauty of the Santa Monica coastline. The marker is a simple plaque mounted on an angled stone base.

A brief summary to Will Rogers Highway Marker

Santa Monica, California, 90401, US
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Local tips

Combine your visit with a stroll through Palisades Park for stunning ocean views and a relaxing atmosphere.
Walk a few blocks to the Santa Monica Pier to experience the symbolic end of Route 66 and enjoy amusement park attractions.
Explore the nearby Third Street Promenade for shopping, dining, and street performances.

Getting There

Walking

From the Santa Monica Pier, walk north along Ocean Avenue for approximately 10-15 minutes. The Will Rogers Highway Marker is located in Palisades Park, on the east side of Ocean Avenue, near the intersection of Santa Monica Boulevard. Look for the bronze plaque on an angled stone base.
Public Transport

Several Big Blue Bus lines stop near Palisades Park. Take any bus that stops along Ocean Avenue at Santa Monica Boulevard. Check the Big Blue Bus website for specific routes and schedules. A single ride fare is $1.10.
Taxi/Ride-Share

Request a taxi or ride-share to Palisades Park, specifically the intersection of Ocean Avenue and Santa Monica Boulevard. Be aware that traffic can be heavy, especially during peak hours. Expect to pay around $10-15 for a short ride from other parts of Santa Monica.
Driving

Drive to the intersection of Ocean Avenue and Santa Monica Boulevard. Limited street parking is available along Ocean Avenue and nearby streets, but it can be difficult to find, especially during peak hours. Several parking structures are located within a few blocks, with hourly rates typically ranging from $2-4. Parking at the nearby Annenberg Community Beach House costs around $3 per hour. Be aware of parking restrictions and time limits.

Discover more about Will Rogers Highway Marker

The Will Rogers Highway Marker, nestled within Santa Monica's picturesque Palisades Park, stands as a tribute to both a legendary American figure and the iconic Route 66. This marker isn't just a stone and plaque; it's a portal to a bygone era, evoking the spirit of adventure, the open road, and the golden age of the automobile. Dedicated in 1952, the marker commemorates the unofficial designation of Route 66 as the 'Will Rogers Highway,' honoring Will Rogers, a beloved humorist, world traveler, and social commentator. Will Rogers, often called the 'People's Cowboy,' was a prominent figure in the early 20th century. His folksy wit, insightful observations, and down-to-earth personality endeared him to millions. Rogers' career spanned various fields, including vaudeville, acting, writing, and radio, making him one of the most recognizable and respected voices in America. His untimely death in a 1935 plane crash deeply affected the nation, leading to numerous tributes, including the unofficial naming of Route 66 in his honor. The Will Rogers Highway Marker emerged from a promotional campaign for the Warner Brothers film 'The Story of Will Rogers' (1952). As part of the campaign, a caravan traveled along Route 66, installing markers at state lines to rededicate the highway in Rogers' name. The Santa Monica marker, placed in Palisades Park, marked the end of this commemorative journey. While Route 66 already held the nicknames 'Main Street of America' and 'The Mother Road,' the association with Will Rogers added another layer of significance, linking the highway to a figure synonymous with American values and optimism. Palisades Park, the marker's setting, enhances its appeal. The park offers stunning views of the Pacific Ocean, the Santa Monica Pier, and the coastline. The gentle sea breeze, the swaying palm trees, and the vibrant atmosphere create a serene and reflective space. Visitors can stroll along the park's pathways, enjoy a picnic, or simply soak in the beauty of the surroundings. The park's proximity to other Santa Monica attractions, such as the pier and the Third Street Promenade, makes it a convenient stop for tourists exploring the area. While the Will Rogers Highway Marker isn't the official end of Route 66 (which was historically located a mile west at Olympic and Lincoln Boulevards), it holds symbolic importance. The marker represents the culmination of the journey along the 'Will Rogers Highway,' a route that connected communities, fostered commerce, and embodied the spirit of westward expansion. It serves as a reminder of the countless travelers who traversed Route 66, seeking new opportunities, adventures, and a taste of the American dream. Today, the Will Rogers Highway Marker continues to attract visitors from around the world. Route 66 enthusiasts, history buffs, and those simply seeking a connection to the past find inspiration in this unassuming monument. The marker invites contemplation on the legacy of Will Rogers, the significance of Route 66, and the enduring power of the open road. It's a place to reflect on the values of community, perseverance, and the pursuit of happiness that have shaped the American identity. Visiting the Will Rogers Highway Marker offers a unique opportunity to step back in time and experience the allure of a bygone era. It's a chance to connect with the spirit of Will Rogers, the legacy of Route 66, and the enduring appeal of the American West. Whether you're a seasoned traveler or a curious explorer, the Will Rogers Highway Marker promises a memorable and enriching experience. The marker itself is a simple bronze plaque mounted on an angled stone base. The plaque reads: 'Will Rogers Highway, Dedicated 1952 to Will Rogers - Humorist - World Traveler - Good Neighbor, This Main Street of America Highway 66, Was the first road he traveled in a career that led him straight to the hearts of his countrymen.' While modest in size, the marker's message resonates deeply, reminding visitors of Rogers' impact on American culture and the highway's role in connecting the nation. The symbolic end of Route 66 is located on the Santa Monica Pier. Like many places on the Mother Road, the 'end' of Route 66 has been relocated from time to time. The Santa Monica Pier remains its symbolic end point. The pier is considered the symbolic end of Route 66 from the Great Lakes to the Pacific.

Iconic landmarks you can’t miss

Will Rogers Highway Marker

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Commemorating the iconic Route 66 and the beloved Will Rogers, this Santa Monica marker offers a glimpse into America's open road spirit and a tribute to a legendary entertainer.

Beach Crossing Staircase

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Discover Santa Monica's coastal charm at the Beach Crossing Staircase, a historical landmark offering stunning ocean views and a seamless connection between city life and beach serenity.

Clock Tower Building

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Discover Santa Monica's iconic Clock Tower Building: an Art Deco masterpiece with a rich history, offering a blend of architectural beauty and modern attractions in the heart of downtown.

Downtown Santa Monica

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Experience the best of Southern California in Downtown Santa Monica: sun-kissed beaches, vibrant shopping, diverse dining, and iconic attractions all steps from the Pacific Ocean.

Santa Monica Place

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Discover the ultimate shopping experience at Santa Monica Place, where luxury meets the laid-back charm of California's coast.

Edwin Building

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Discover the Edwin Building, a historical landmark in Santa Monica showcasing architectural beauty and cultural heritage amidst vibrant surroundings, designed by Paul Revere Williams.

Miramar Moreton Bay Fig Tree

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Discover Santa Monica's iconic Miramar Moreton Bay Fig Tree, a majestic landmark with a rich history and stunning natural beauty, offering a tranquil escape in the heart of the city.

Chess Park

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Experience intellectual seaside relaxation at Santa Monica's Chess Park, a historic beachfront location offering chess and ocean views near the iconic pier.

Pacific Wheel

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Experience breathtaking views of the Pacific Ocean and the Santa Monica coastline on the world's first and only solar-powered Ferris wheel, a dazzling icon of sustainable fun.

Santa Monica Pier

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Discover the enchanting Santa Monica Pier, where history meets fun with attractions, stunning views, and vibrant coastal culture.

Original Muscle Beach Santa Monica

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Discover the birthplace of the American fitness movement at Santa Monica's Original Muscle Beach, where gymnasts, acrobats, and fitness enthusiasts have gathered since the 1930s.

City of Santa Monica

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Experience the best of California in Santa Monica: stunning beaches, vibrant culture, and exquisite dining await you.

Santa Monica History Museum

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Discover Santa Monica's vibrant history at the Santa Monica History Museum, featuring engaging exhibits and rich cultural stories that celebrate the city's heritage.

Old Rte 66,

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Discover the western end of the legendary Route 66 in Santa Monica, where the iconic highway meets the Pacific Ocean, offering a blend of history, culture, and seaside charm.

Christine Emerson Reed Park

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Discover a vibrant community hub in Santa Monica's Christine Emerson Reed Park, offering recreation, culture, and relaxation for all ages, nestled between the city's bustling streets.

Experience the colorful Greetings from Santa Monica Mural, a vibrant landmark that showcases the artistic spirit and beach culture of California.

Discover culinary excellence at Hillstone in Santa Monica, where New American cuisine meets exquisite sushi in an inviting atmosphere.

Explore unique gifts and souvenirs at the Santa Monica Pier Rock Shop, a treasure trove of coastal charm and local craftsmanship.

Essential bars & hidden hideouts

Ye Olde King's Head

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Discover the charm of British cuisine at Ye Olde King's Head in Santa Monica, a brewpub and tea house offering a delightful culinary experience.

The Coco Club

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Experience the vibrant nightlife at The Coco Club, Santa Monica's premier rooftop bar and lounge with stunning ocean views and crafted cocktails.

Bar Chloe

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Experience the vibrant atmosphere and unique cocktails at Bar Chloe, Santa Monica's trendy bar perfect for unwinding after a day of exploration.

Lanea

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Experience the vibrant atmosphere of Lanea, a Santa Monica cocktail bar offering delicious Mexican cuisine and live music in a chic beach setting.

Big Dean's Ocean Front Cafe

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Experience the best of Santa Monica dining at Big Dean's Ocean Front Cafe, where fresh seafood and stunning ocean views come together.

THE BUNGALOW

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Discover The Bungalow, a stylish bar and restaurant in Santa Monica offering a unique blend of relaxation, vibrant nightlife, and coastal charm.

The Backyard

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Discover the vibrant flavors of The Backyard in Santa Monica, where crafted cocktails and coastal cuisine meet in a stunning outdoor oasis.

Esters Wine Shop & Bar

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Experience the finest selection of wines and gourmet bites at Esters Wine Shop & Bar in Santa Monica, where every sip tells a story.

Bodega Wine Bar

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Experience the perfect blend of artisan pizzas, fine wines, and a cozy ambiance at Bodega Wine Bar in Santa Monica, California.

The Living Room

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Experience the elegance of The Living Room in Santa Monica, where coastal charm meets culinary excellence and breathtaking ocean views.

The Room Santa Monica

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Experience the vibrant nightlife of Santa Monica at The Room, where exquisite cocktails meet an electrifying dance atmosphere.

The Chestnut Club - Santa Monica Bar - Cocktails - Happy Hour 5-7pm

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Discover the vibrant cocktail culture at The Chestnut Club, a cozy bar in Santa Monica where crafted drinks and socializing come together.

The Chestnut Club - Santa Monica Bar - Cocktails - Happy Hour 5-7pm

Basement Tavern

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Basement Tavern: A lively bar and American restaurant in Santa Monica, perfect for great food, drinks, and vibrant nightlife.

Jameson’s Pub

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Discover the charm of Ireland at Jameson’s Pub in Santa Monica, where great food, drinks, and hospitality come together in a lively atmosphere.

Tavern on Main SM

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Experience the vibrant flavors of Tavern on Main SM in Santa Monica, where delicious grill dishes and a lively bar atmosphere come together.

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Will Rogers Highway Marker: A Tribute to the 'People's Cowboy'

A brief summary to Will Rogers Highway Marker

Local tips

Getting There

Walking

Public Transport

Taxi/Ride-Share

Driving

Unlock the Best of Will Rogers Highway Marker

Buy tickets

Book tours with entry

Book tours without entry

Discover more about Will Rogers Highway Marker

Iconic landmarks you can’t miss

Will Rogers Highway Marker

Beach Crossing Staircase

Clock Tower Building

Downtown Santa Monica

Santa Monica Place

Edwin Building

Miramar Moreton Bay Fig Tree

Chess Park

Pacific Wheel

Santa Monica Pier

Original Muscle Beach Santa Monica

City of Santa Monica

Santa Monica History Museum

Old Rte 66,

Christine Emerson Reed Park

Unmissable attractions to see

Santa Monica Beach

Farmers Market - Wednesday/Saturday Downtown Santa Monica

Santa Monica State Beach

Cayton Children's Museum

Yacht Harbour, Santa Monica

Santa Monica Pier Arch

Santa Monica Statue

The Bike Center Santa Monica

Santa Monica Street Art

Heal the Bay Aquarium

Santa Monica Art Museum

Santa Monica Looff Hippodrome

Santa Monica Pier Carousel

Route 66 End of the Trail

Greetings from Santa Monica Mural

Essential places to dine

BOA Steakhouse

Blue Plate Oysterette

Water Grill

Élephante

North Italia

SUGARFISH by sushi nozawa

Santa Monica Whaler

UOVO | Santa Monica

The Misfit Bar & Restaurant

Meat On Ocean

LouLou Santa Monica

True Food Kitchen

RED O CANTINA

Mercado

Hillstone

Markets, malls and hidden boutiques

Sand 'n Surf

Anthropologie

LA Gift Stop

Wonders of the World

Urban Outfitters

Sand 'n Surf Promenade

Free People

Johnny Was

Gift & Souvenirs Santa Monica

Istanbul Home

2 Bella boutique

UNIQLO Santa Monica Place

Arrow Gift

66-To-Cali

Santa Monica Pier Rock Shop

Essential bars & hidden hideouts

Ye Olde King's Head

The Coco Club