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Venice Pride Flag Lifeguard Tower: A Beacon of Inclusivity

Experience the vibrant spirit of Venice Beach at the iconic Pride Flag Lifeguard Tower, a symbol of inclusivity and community celebration.

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The Venice Pride Flag Lifeguard Tower is a vibrant symbol of LGBTQ+ pride and acceptance on Venice Beach. Adorned with rainbow colors, it serves as a functional lifeguard station and a powerful statement of diversity, community, and the ongoing fight for equality.

A brief summary to Venice Pride Flag Lifeguard Tower

  • 998 Ocean Front Walk, Venice, Venice, California, 90291, US
  • Visit website

Local tips

  • Visit during sunset for stunning views and a perfect photo opportunity.
  • Bring a towel and sunscreen; the beach is perfect for relaxing and sunbathing.
  • Explore the nearby shops and cafes for local art and delicious food.
  • Check for local events and celebrations, especially during Pride Month.
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Getting There

  • Walking

    From the intersection of Windward Avenue and Ocean Front Walk, walk south along Ocean Front Walk for approximately 5 minutes. The Venice Pride Flag Lifeguard Tower will be on your left, north of the Venice Beach Skatepark. This is a pedestrian-friendly area with clear paths.

  • Public Transport

    If arriving by bus, the nearest bus stops are Pacific Ave/N Venice Blvd. From there, walk east towards the beach and then south along Ocean Front Walk until you reach the tower. A single bus fare is $1.75.

  • Driving

    If driving, parking is available in public lots along Venice Beach. Parking costs range from $5-$30 per day, with varying rates depending on the season and time of day. Some lots offer hourly rates as well. Be sure to check posted rates and restrictions.

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Discover more about Venice Pride Flag Lifeguard Tower

The Venice Pride Flag Lifeguard Tower, located on the iconic Venice Beach, stands as a powerful symbol of inclusivity and diversity. Situated along Ocean Front Walk, north of the skate park and at the end of Brooks Avenue, this lifeguard tower is distinguished by its vibrant rainbow colors, representing the LGBTQ+ Pride flag. Unveiled in June 2017 as a public art installation to commemorate LGBT Pride Month and Venice Pride, the tower quickly became a beloved landmark. Venice Pride, a non-profit organization dedicated to serving the needs of the LGBTQ+ community, spearheaded the project. Initially intended as a temporary display, the rainbow-colored tower captured the hearts of locals and tourists alike, becoming an Instagram sensation and a symbol of Venice's progressive values. Facing an uncertain future as the initial plan was to revert the tower to its original pale blue color after Pride Month, a passionate campaign emerged to save the tower. Actor-activist Colin Campbell launched a Change.org petition that garnered over 11,000 signatures, leading to a unanimous vote by the Los Angeles County Board of Supervisors to preserve the lifeguard tower indefinitely. This decision marked a significant milestone, establishing the Venice Pride Flag Lifeguard Tower as the first queer monument approved by the Los Angeles County Board of Supervisors. The tower was officially renamed the Bill Rosendahl Memorial Lifeguard Tower, honoring the late councilmember's contributions to the LGBTQ+ community and his legacy of public service. The tower's significance extends beyond its visual appeal. It serves as a reminder of the ongoing struggle for LGBTQ+ rights and the importance of creating inclusive spaces. It is a place where people can come together to celebrate diversity, express themselves, and feel a sense of belonging. The Venice Pride Flag Lifeguard Tower is not just a landmark; it is a living testament to the power of community, art, and activism.

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