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Serena's Art Factory: Where Caribbean Culture Comes to Life

Discover the vibrant world of Chichi® sculptures at Serena's Art Factory in Curaçao, where local artists hand-paint these iconic figures, representing Caribbean sisterhood and culture.

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Serena's Art Factory, also known as the Chichi® Garden, is a vibrant and inspiring art space located on the road to Sint Joris Baai in Curaçao. It's more than just an art gallery; it's a celebration of Caribbean culture, particularly the role of women in Curaçaoan society. Here, the iconic Chichi® sculptures, representing the strong, caring, and responsible older sister, are created and hand-painted by local artists. Visitors can tour the factory, witness the artistic process, and even participate in workshops to paint their own Chichi®. The colorful garden setting, complete with larger-than-life sculptures, provides a unique and immersive experience, making it a must-visit destination for art lovers and those seeking an authentic cultural encounter. The factory also provides economic opportunities for local women, empowering them through art and craftsmanship.

A brief summary to Serena's Art Factory / Chichi® Garden

  • Tuesday 9 am-5 pm
  • Wednesday 9 am-5 pm
  • Thursday 9 am-5 pm
  • Friday 9 am-5 pm
  • Saturday 9 am-5 pm

Local tips

  • Participate in a Chichi® painting workshop for a hands-on cultural experience and create your own unique souvenir.
  • Combine your visit with a trip to the nearby Curaçao Ostrich Farm or CurAloe Plantation for a full day of exploration.
  • Wear comfortable shoes for walking around the garden and workshop areas.
  • Check the opening hours before you go, as the factory is closed on Sundays and Mondays.
  • Consider purchasing a Chichi® as a meaningful gift, supporting local artists and taking home a piece of Curaçaoan culture.
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Getting There

  • Driving

    If driving from Willemstad, head east on the main road towards Sint Joris Baai. Follow the signs for Jan Luis and Serena's Art Factory. The drive is approximately 30 minutes. Parking is available on-site and is free of charge.

  • Taxi/Ride-Share

    Taxis and ride-sharing services are readily available in Willemstad. A taxi ride from the city center to Serena's Art Factory will take around 30 minutes and cost approximately 40-60 ANG (Netherlands Antillean Guilder), depending on traffic. Confirm the fare with the driver before starting your journey.

  • Public Transport

    To reach Serena's Art Factory by public transport from Willemstad, take a bus from either the Punda or Otrobanda bus terminal towards Santa Catharina. From there, it's a short walk or taxi ride to the Art Factory. Bus fares are typically around 1.50-2.50 ANG. Check local bus schedules for the most up-to-date information.

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Discover more about Serena's Art Factory / Chichi® Garden

Serena's Art Factory, also known as the Chichi® Garden, is a captivating destination that offers a vibrant immersion into Curaçaoan culture and artistry. Located on the road to Sint Joris Baai, near the Curaçao Ostrich Farm and CurAloe Plantation, this unique art space is a testament to the vision and passion of its founder, Serena Janet Israel, a German-born artist who settled in Curaçao and created the now-iconic Chichi® sculpture. The Chichi® is more than just a souvenir; it's a symbol of Caribbean womanhood, representing the eldest sister in a family – a figure of strength, responsibility, and warmth. In Papiamentu, the local language, 'Chichi' is a term of endearment for this important role model. Serena's Art Factory brings this cultural icon to life through the creation and hand-painting of these voluptuous, colorful sculptures. Stepping into Serena's Art Factory is like entering a world of vibrant colors and creative energy. The tropical garden setting is adorned with larger-than-life Chichi® sculptures, creating a whimsical and immersive experience. Visitors can wander through the garden, admiring the diverse range of Chichi® designs and soaking in the artistic atmosphere. The heart of the Art Factory is the workshop, where visitors can witness the creation of the Chichi® sculptures firsthand. Talented local artisans, primarily women, meticulously craft each sculpture using a variety of materials, including plaster, epoxy, and concrete. The process involves casting the sculptures in molds, smoothing and polishing them, and then handing them over to the skilled painters. The hand-painting of the Chichi® sculptures is where the true artistry shines. Each painter brings her own unique style and flair to the sculptures, using a palette of vibrant Caribbean colors and intricate designs. While following specific guidelines to ensure consistency, the painters are encouraged to express their creativity, resulting in a diverse collection of one-of-a-kind Chichi® sculptures. Visitors have the opportunity to not only observe the artistic process but also participate in it. The Art Factory offers open-air workshops where individuals and groups can paint their own Chichi® sculptures. Guided by Serena's team, participants can unleash their inner artist and create a personalized souvenir that embodies the spirit of Curaçao. The Art Factory also houses a shop where visitors can purchase a wide selection of Chichi® sculptures and other Caribbean-inspired art. From small, collectible figurines to larger, statement pieces, there's a Chichi® for every taste and budget. The shop also offers other unique souvenirs, including keychains, magnets, and wine stoppers, all adorned with the iconic Chichi® design. Serena's Art Factory is not only a celebration of art and culture but also a source of empowerment for the local community. By providing employment and training opportunities to local women, Serena's Art Factory helps to support their creative talents and contribute to their economic well-being. The Art Factory also collaborates with local artists and craftspeople, showcasing their work and promoting their talents to a wider audience. The location of Serena's Art Factory adds to its appeal. Situated on the road to Sint Joris Baai, it's easily accessible and makes for a perfect stop on a day trip exploring the eastern side of Curaçao. Nearby attractions include the Curaçao Ostrich Farm, the CurAloe Plantation, and Sint Joris Bay, a popular spot for kitesurfing. Visiting Serena's Art Factory is more than just a tourist activity; it's an opportunity to connect with the heart and soul of Curaçao. It's a chance to witness the creation of meaningful art, support local artists, and take home a piece of Caribbean culture that will be cherished for years to come. Whether you're an art enthusiast, a culture seeker, or simply looking for a unique and memorable experience, Serena's Art Factory is a must-visit destination in Curaçao. It's a place where creativity flourishes, community thrives, and the spirit of the Caribbean comes to life. Serena's Art Factory is open Tuesday to Saturday, offering visitors ample opportunity to explore its artistic wonders. The factory is closed on Sundays and Mondays. The opening hours are from 9:00 AM to 5:00 PM, providing plenty of time to wander through the gardens, witness the artistic process, and participate in a painting workshop. Admission to Serena's Art Factory is free, allowing visitors to explore the gardens and witness the creation of the Chichi® sculptures without any cost. However, there is a fee for participating in the painting workshops, which includes the cost of the Chichi® sculpture and all necessary art supplies. The price of the workshop varies depending on the size of the Chichi® sculpture chosen. Serena's Art Factory is a truly unique and inspiring destination that captures the essence of Curaçaoan culture and artistry. It's a place where creativity flourishes, community thrives, and the spirit of the Caribbean comes to life.

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