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Serena's Art Factory: A Celebration of Curaçao Culture

Discover the heart of Curaçaoan art at Serena's Art Factory, home of the iconic Chichi® sculptures, where creativity blossoms and Caribbean culture comes to life through vibrant artistry and female empowerment.

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Serena's Art Factory, home of the iconic Chichi® sculptures, offers a vibrant immersion into Curaçaoan culture. Located on the road to Sint Joris Baai, near the CuraAloe Plantation and the Ostrich Farm, this art space allows visitors to witness the creation of these colorful figurines, each representing the 'big sister' figure in Caribbean families. Explore the factory and adjoining art shop for free, or participate in a painting workshop to create your own unique Chichi souvenir. Serena's Art Factory provides employment and empowerment to local women, blending German craftsmanship with Caribbean artistry. It's a celebration of female role models and Curaçaoan heritage, making it a memorable and culturally enriching experience. The factory radiates artistic energy and possesses an atmosphere of inspired multicultural cooperation.

A brief summary to Serena's Art Factory / Chichi® Garden

  • Tuesday 9 am-5 pm
  • Wednesday 9 am-5 pm
  • Thursday 9 am-5 pm
  • Friday 9 am-5 pm
  • Saturday 9 am-5 pm

Local tips

  • Participate in a Chichi painting workshop for a hands-on cultural experience and a unique souvenir.
  • Combine your visit with nearby attractions like the CuraAloe Plantation and the Ostrich Farm for a full day of exploration.
  • Wear comfortable shoes for walking around the factory and gardens.
  • Check the workshop schedule in advance, as they may have limited availability.
  • Support local artisans by purchasing a Chichi® sculpture or other handcrafted souvenir.
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Getting There

  • Taxi/Ride-Share

    From Willemstad, the most convenient way to reach Serena's Art Factory is by taxi or ride-sharing service. The ride takes approximately 20-30 minutes, depending on traffic. Agree on the fare with the driver before starting your journey. A typical fare from Willemstad to Serena's Art Factory ranges from ANG 50 to ANG 75 (approximately $28 to $42 USD), but can be higher during peak hours or with more passengers. Be sure to confirm the price beforehand.

  • Public Transport

    To reach Serena's Art Factory by public transport from Willemstad, head to the bus station in Punda or Otrobanda. Look for a bus heading towards Sint Joris Baai or the eastern side of the island. Confirm with the driver that the bus stops near Serena's Art Factory. The bus ride takes approximately 45-60 minutes. The fare is around ANG 2-3 (approximately $1.12-$1.68 USD). From the bus stop, there may be a short walk to the Art Factory.

  • Driving

    If driving from Willemstad, follow the main road towards the east, in the direction of Sint Joris Baai. Serena's Art Factory is located on Juan Luis 87 a, on the road to Sint Joris Baai, and is well signposted. The drive takes approximately 20-30 minutes. Free parking is available at the Art Factory.

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Discover more about Serena's Art Factory / Chichi® Garden

Serena's Art Factory, nestled on the serene east side of Curaçao on the road to Sint Joris Baai, is more than just an art gallery; it's a vibrant celebration of Caribbean culture and female empowerment. This unique destination is the birthplace of the iconic Chichi® sculptures, designed and trademarked by German-born artist Serena Israel. These colorful, curvaceous figurines have become a beloved symbol of Curaçao, representing the loving, caring, and responsible older sister figure in Caribbean families. Stepping into Serena's Art Factory is like entering a world of color and creativity. The factory and adjoining art shop are open to the public for free tours, allowing visitors to witness firsthand the intricate process of creating these unique sculptures. From the initial casting in silicon molds to the delicate hand-painting by local artisans, every step is a testament to the blend of German craftsmanship and Caribbean artistry. The Chichi® herself is a fascinating cultural icon. In Papiamentu, the local creole language, 'Chichi' means 'big sister.' The sculpture embodies the spirit of the eldest sister who brings the family together, a figure of strength, responsibility, and warmth. Serena Israel's inspiration came from a desire to create a symbol that resonated with the local community, celebrating the vital role of women in Caribbean society. The sculptures are characterized by their bright colors, creative designs, and a body type that embraces the beauty of the female form. Since 2008, the Chichi® has become an ambassador for Curaçao, with locals taking them abroad as gifts to share a piece of their culture with the world. Serena's Art Factory also plays a vital role in the island community, providing skills and employment to local women. Over fifty talented painters, trained by Serena herself, bring the Chichi® sculptures to life with their individual artistic styles, ensuring that each piece is a unique work of art. The factory's commitment to empowering women and preserving local traditions makes it a truly special place. Beyond the free tours, Serena's Art Factory offers engaging open-air workshops in its tropical garden. Visitors can unleash their creativity by painting their own Chichi® sculpture, creating a personalized souvenir and a lasting memory of their time in Curaçao. These workshops are perfect for individuals, families, and groups, providing a fun and interactive way to connect with the island's culture. Serena and her team offer guidance and encouragement, ensuring that everyone can create a Chichi® that reflects their own unique style. The art factory is located near other attractions, such as the CuraAloe Plantation and the Ostrich Farm, making it easy to combine with other activities for a full day of exploration. The CuraAloe Plantation offers guided tours showcasing the cultivation and processing of aloe vera, while the Ostrich Farm provides a fascinating glimpse into the lives of these African natives. Sint Joris Baai, known for its rugged coast and kitesurfing opportunities, is also nearby. Serena's Art Factory radiates artistic energy and possesses an atmosphere of inspired multicultural cooperation. Working with a close and committed team, Serena's Chichi® sculptures and other souvenirs blend German craftsmanship with Caribbean colors and art and carry the passion and spirit of all those who help to create them. The factory is also the place where Serena professionally restores sculptures in plaster and stone for churches, museums, individuals and firms. Whether you're an art enthusiast, a culture seeker, or simply looking for a unique and memorable experience, Serena's Art Factory is a must-visit destination in Curaçao. It's a place where creativity flourishes, traditions are celebrated, and the spirit of the Caribbean comes to life in every colorful Chichi® sculpture.

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