Friis Shoppingcenter
Aalborg's contemporary shopping hub where Nordic design meets urban lifestyle in the city center.
Friis Shoppingcenter is a modern urban shopping destination in central Aalborg, Denmark, featuring over 30 stores and restaurants across 16,400 square meters. Located at Nytorv 27, the center combines fashion, lifestyle, and home décor brands with dining options and an 850-space underground parking garage. Reopened after major refurbishment in 2018, it attracts 3.6 million visitors annually and serves as a hub connecting Aalborg's waterfront, cultural venues, and pedestrian shopping streets.
A brief summary to Friis Shopping Center
- Nytorv 27, Aalborg, Aalborg Centrum, 9000, DK
- +4526866640
- Visit website
- Duration: 1.5 to 4 hours
- Mid ranged
-
Mixed
- Mobile reception: 5 out of 5
- Tuesday 10 am-7 pm
- Wednesday 10 am-7 pm
- Thursday 10 am-7 pm
- Friday 10 am-7 pm
- Saturday 10 am-5 pm
Local tips
- First hour of parking is free; use the EasyPark app for automatic payment on exit to avoid queuing at machines.
- Visit the naturally lit lounge near Poul M hairdresser for a tranquil break with power sockets and views over Nytorv square.
- Explore the Contraluz street art mural (5m × 10m) by Cristian Blanxer on the exterior—a striking example of Aalborg's street art scene.
- Charge your electric vehicle at one of 22 charging stations while shopping; five rapid chargers available for quick top-ups.
- Join the free PLUS+ membership program for access to exclusive events, competitions, and special promotions throughout the year.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Drinking Water
- Food Options
- Seating Areas
- Sheltered Areas
- Information Boards
- Visitor Center
Friis Shopping Center location weather suitability
-
Any Weather
Discover more about Friis Shopping Center
A Modern Urban Shopping Hub in Historic Aalborg
Friis Shoppingcenter stands as a contemporary retail landmark in the heart of Aalborg, seamlessly integrating shopping, dining, and urban connectivity. Inaugurated in 2010 and extensively refurbished in 2018, the center occupies 16,400 square meters and has become one of Scandinavia's most architecturally recognized shopping destinations. The complex unites multiple functions—retail, parking, office space, and hospitality—creating a unified urban volume that reflects Aalborg's transformation into a vibrant cultural and commercial center.Design Excellence and Architectural Integration
The center's architecture deliberately bridges Aalborg's diverse urban character, from large-scale waterfront areas to compact historic shopping streets. Two pedestrian bridges span Nytorv, one incorporating retail and dining spaces that hover above the main street, offering views of the animated city center below. The building's varied window formats and surface materials echo the city's structural evolution, while the refurbishment created a unified aesthetic that enhanced both interior and exterior appeal. The design earned recognition as Denmark's most beautiful shopping center in 2011 and received the Aalborg Municipality Architecture Award in 2010.Retail and Lifestyle Offerings
With 30 leases, Friis houses a curated selection of Danish and international brands spanning fashion, cosmetics, and home décor. Anchor tenants include a three-floor Magasin department store, complemented by concept stores and specialty retailers. The center emphasizes lifestyle shopping with dedicated sections for clothing, accessories, beauty products, and interior design. Dining venues range from casual cafés to full-service restaurants, creating multiple opportunities for relaxation and socializing throughout the shopping experience.Connectivity and Parking Infrastructure
Located directly adjacent to Aalborg's waterfront, Musikkens Hus (House of Music), and the Utzon Center, Friis functions as a natural convergence point for the city's cultural and commercial districts. The 850-space underground parking garage, divided across four levels, offers exceptional convenience with the first hour free and subsequent hours at 16 Danish kroner. The parking system uses automatic license plate recognition, allowing visitors to pay at exit machines or via the EasyPark app. The garage remains open 24/7 year-round, enabling evening access to nearby theaters and cultural venues.Sustainability and Modern Amenities
The center incorporates sustainable features including 22 electric vehicle charging stations—five rapid chargers and seventeen 22-kilowatt chargers—positioned throughout the basement. A notable public art installation, a 5-by-10-meter street art mural titled Contraluz by Spanish artist Cristian Blanxer, reflects Aalborg's status as a Scandinavian street art destination. Interior relaxation spaces feature recycled materials and living plants, including a naturally lit lounge with pallet furniture, power sockets for devices, and views over Nytorv square.Annual Visitation and Community Role
With 3.6 million annual visitors, Friis serves as a major retail and social destination for the region. The center hosts regular events and maintains a PLUS+ membership program offering exclusive competitions, promotions, and experiences. Its position in Aalborg Centrum makes it integral to the city's pedestrian shopping network, connecting visitors to the broader cultural landscape while providing a modern, climate-controlled environment for retail and leisure activities.Iconic landmarks you can’t miss
Old City Hall
0.3 km
Aalborg’s tiny Baroque town hall on Gammeltorv, where a vivid yellow façade, royal motto and intimate interiors tell the story of centuries of civic life.
Limfjordsbroen
0.9 km
Historic bascule bridge linking Aalborg and Nørresundby, offering everyday Danish life, harbor views, sea air and classic Limfjord light in all seasons.
Aalborgtårnet
1.5 km
A classic 1930s steel tower lifted above a wooded hill, Aalborgtårnet combines a thrilling outdoor elevator ride with 360° views and a cosy sky-high bistro.
Limfjordstunnelen
2.2 km
Denmark's pioneering underwater motorway tunnel connecting North Jutland's vital regions since 1969.
Selskabet for Aalborgs Historie
2.5 km
Architectural marvel and musical powerhouse in Ørestad, DR Koncerthuset offers world-class acoustics and performances from Copenhagen’s cultural heart.
Lille Vildmosecentret
25.2 km
Uncover the wild heart of Denmark at Lille Vildmosecentret, where immersive exhibits, rare wildlife, and scenic boglands await beside Limfjord.
Rold Storkro
25.3 km
Discover tranquility at Rold Storkro, nestled between Denmark's largest forest and scenic hills, offering a blend of historic charm and modern comfort for an unforgettable escape.
Troldeskoven
25.5 km
Discover the mystical allure of Troldeskoven near Skørping, where ancient, gnarled beech trees create a magical landscape steeped in Danish folklore and natural beauty within Rold Skov.
Rold Forest
25.7 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore unique geological formations, and uncover the legends of Rold Forest near Skørping.
Koldkrigsmuseet REGAN Vest
26.0 km
Explore Denmark's best-preserved Cold War bunker at Koldkrigsmuseet REGAN Vest: an immersive journey into a secret world hidden beneath the forest, revealing a pivotal era in history.
Naturstyrelsen
26.4 km
Explore the natural beauty and cultural heritage of Rold Skov and Rebild Bakker with guidance from Naturstyrelsen Himmerland, your gateway to outdoor adventures in Northern Jutland.
Midt inde i Rold Skov
26.5 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore hidden springs, and experience the tranquility of Rold Skov, a natural treasure trove in Himmerland.
Springkilden
26.9 km
Discover the mesmerizing Springkilden in Rold Forest: an artesian spring offering a tranquil escape into nature's beauty near Skørping, Denmark.
Madum Lake
27.0 km
Discover the pristine beauty of Madum Lake in Himmerland, Denmark: swim in crystal-clear waters, hike through ancient forests, and explore a haven for nature and history.
Rold Skov
27.2 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore rolling hills, and uncover the captivating history and folklore of Rold Skov.
Unmissable attractions to see
Aalborghus Castle
0.2 km
Half-timbered fortress, leafy park and atmospheric dungeons at the heart of Aalborg’s historic waterfront.
Gråbrødrekloster Museum
0.3 km
Step three metres beneath Aalborg’s busiest shopping street into an in situ medieval monastery, where ruins, burials and artefacts reveal the city’s deep past.
Hjelmerstald
0.3 km
A short, cobbled lane of colourful houses and quiet courtyards, Hjelmerstald offers an intimate glimpse of old Aalborg life hidden in the city centre.
Honnørkajen ved Aalborg Slot
0.3 km
Ceremonial fjordside quay at the foot of Aalborghus Castle, blending royal cruise berth, open water views and relaxed public waterfront life in central Aalborg.
Nytorv
0.3 km
A historic crossroads square where Aalborg’s trading past, busy shopping streets and everyday city life come together in one open, welcoming space.
Apotekersamlingen
0.3 km
Step into a creaking attic above Jens Bang’s Stone House and explore centuries of pharmacy history in Aalborg’s atmospheric Apotekersamlingen.
Jens Bangs Stonehouse
0.3 km
Aalborg’s grand Dutch Renaissance mansion, where a wealthy merchant’s 17th‑century ambitions still dominate the old town’s skyline in carved stone and gables.
Bispengade
0.3 km
Aalborg’s wide, bustling shopping artery, lined with fashion, outdoor gear and gadgets, linking central squares and side streets full of food and nightlife.
Fontana - Toldbod Plads
0.4 km
Denmark’s first musical fountain, where Aalborg’s historic customs house meets a lively waterfront square and jets dance to Handel’s “Water Music.”
Jørgen Olufsens House
0.4 km
Aalborg’s finest Renaissance merchant’s house, where sandstone, brick and half‑timbering reveal the city’s 17th‑century wealth and waterfront history.
Nordkraft
0.4 km
Industrial heritage transformed into Aalborg's beating cultural heart—where experimental theatre, cinema, and community converge.
House of Music
0.4 km
A sculptural waterfront concert house where cutting‑edge architecture, world‑class acoustics and daily musical life come together on Aalborg’s Limfjord.
Klostertorvet
0.4 km
Aalborg’s cherished Kildeparken combines historic gardens, musical installations, and year-round events into a vibrant green oasis at the center of the city.
Budolfihaven
0.4 km
Aalborg's verdant heart where medieval cathedral bells mark time and history meets contemporary urban life.
Street Art Mural - Nändo Väzquez
0.4 km
A vivid Nändo Väzquez mural splashes bold color across a central Aalborg streetscape, turning an ordinary wall on Danmarksgade into a small but striking urban landmark.
Essential places to dine
Hos Henius
0.2 km
Classic Danish smørrebrød, beer and schnapps served with warm hygge and aquavit heritage in a cozy lunchtime restaurant in the heart of Aalborg.
Restaurant JØRN
0.2 km
Light-filled Nordic lunch and brunch restaurant in the Utzon Center, pairing Limfjord views with seasonal Danish cooking and clean, contemporary design.
Alimentum
0.3 km
Fine-dining Nordic tasting menus in a discreet Aalborg corner spot, where local North Jutland produce and thoughtful pairings create an intimate, slow-paced experience.
Bistro V
0.3 km
Contemporary Nordic bistro on Aalborg’s Toldbod Plads, blending relaxed Scandinavian design, lively city-center buzz and seasonal French-inspired comfort food.
Mortens Kro Restaurant & Boutique hotel
0.3 km
Fine dining and intimate suites under one roof in central Aalborg, where contemporary Nordic cuisine and spa-touched boutique comfort create a full gourmet getaway.
Duus Vinkjælder
0.3 km
Historic 1918 wine cellar blending Nordic cuisine, live jazz, and immersive dining experiences in atmospheric Aalborg.
Wildebeest Gastropub
0.3 km
Modern Aalborg gastropub pairing creative sliders, hearty burgers and serious drinks with a relaxed, social atmosphere near the Nordkraft cultural hub.
Caféministeriet
0.4 km
Casual all‑day café and restaurant on Mølle Plads in central Aalborg, known for generous brunches, modern comfort food and a lively, laid‑back urban atmosphere.
Restaurant Flammen - Aalborg
0.4 km
Hearty all-you-can-eat grill buffet in a former Aalborg cinema, serving abundant meats, salads and sides in a warm, group-friendly setting on Østerågade.
Café Peace
0.4 km
Lively all‑day café and restaurant on Aalborg’s Boulevarden, serving generous brunches, casual bistro dishes and drinks with prime street‑side terrace seating.
Restaurant Grillen Burgerbar Aalborg
0.4 km
Flame-grilled burgers and thick shakes by the Limfjord, served in a warm, industrial-style space at the heart of Aalborg’s lively waterfront district.
El Mariachi Gastro Pub
0.4 km
Lively Mexican gastropub in central Aalborg, where shared plates, 15 beer taps and tequila-laced cocktails turn dinner into a social evening out.
Restaurant Fauna
0.4 km
Contemporary Nordic dining with Limfjord views inside Musikkens Hus, from relaxed bistro plates and lavish Saturday brunch to refined multi-course concert evenings.
TraPo
0.4 km
Relaxed Italian trattoria in central Aalborg, serving crisp pizzas, comforting pastas, and Roman-inspired classics in warm, rustic surroundings.
Søgaards Bryghus
0.4 km
Family-run copper-kettle brewpub in central Aalborg, where in-house beer, Italian-inflected food and a working cellar brewery animate historic C. W. Obels Plads.
Markets, malls and hidden boutiques
Friis Shopping Center
0.0 km
Modern Aalborg shopping hub blending retail, dining, and urban culture in Denmark's vibrant city centre.
SEPHORA MAGASIN AALBORG
0.0 km
A polished, fashion-forward beauty hub inside Magasin at Nytorv, where international makeup, skincare and fragrance brands meet Aalborg’s city-center shopping buzz.
Monki
0.0 km
Trendy women's fashion with bold, expressive style in Aalborg's vibrant city center.
NORMAL Aalborg, Friis Shoppingcenter
0.0 km
A bright, budget-friendly variety shop in Friis Shoppingcenter, packed with branded everyday essentials, beauty bargains and quirky finds in central Aalborg.
Magasin Aalborg
0.0 km
A sleek, three-level department store in central Aalborg, blending Scandinavian style, curated brands and calm interiors for an easy, all-in-one shopping stop.
Butik Kraes
0.1 km
Intimate Aalborg boutique blending Scandinavian women’s fashion with curated home accents in a calm, design-led setting on central Nørregade.
Filuca V
0.1 km
Intimate Aalborg boutique blending luxury vintage with contemporary Scandinavian womenswear, where curated rails and personal styling help you uncover a distinctive, lasting look.
Flying Tiger Copenhagen
0.1 km
A bright, budget‑friendly Danish design store in central Aalborg, packed with playful gifts, colorful homeware and quirky everyday essentials.
Billig-Billy. Costumes and dollar store
0.2 km
A lively central Aalborg discount and costume shop packed with party gear, decorations and quirky bargains, ideal for quick themed fixes and fun, low-cost finds.
Sinnerup Aalborg
0.2 km
Stylish Danish lifestyle store on Aalborg’s Nytorv, uniting Nordic furniture, home décor and women’s fashion in a single inspiring multi-level design universe.
Kilo Vintage Sale Aalborg
0.2 km
Playful weight-based vintage shopping in central Aalborg, where European second-hand style, sustainability and treasure-hunt browsing all come together by the kilo.
Mekong Market
0.2 km
Compact Asian grocery in central Aalborg, packed with hard-to-find ingredients, flavors and snacks from across Southeast and East Asia.
Sirup
0.2 km
Central Aalborg women’s fashion boutique offering curated Scandinavian style, personal service and a relaxed shopping pause on lively Nytorv square.
Boutique Chové
0.2 km
Intimate party boutique in central Aalborg, filled with balloons, décor and creative ideas for turning everyday gatherings into polished, memorable celebrations.
MSCH Copenhagen
0.2 km
A modern Scandinavian womenswear boutique in the heart of Aalborg, blending minimalist design, versatile wardrobe staples and relaxed, downtown shopping vibes.
Essential bars & hidden hideouts
Basement Beer Bar
0.2 km
Aalborg's craft beer sanctuary with 20 rotating taps and weekly discoveries.
Douro Wine Bar
0.3 km
Cozy Portuguese wine hideaway in central Aalborg, pairing hand-picked Douro bottles with relaxed tapas, candlelight and unhurried evening conversations.
Hjerter Dame ApS
0.3 km
Cosy brown-bar charm in the heart of Aalborg, where local beer, fair prices and intimate, wood-panelled surroundings create an easy-going evening retreat.
John Bull Pub Aalborg
0.3 km
Classic English-style pub in central Aalborg, pouring a huge range of beers and whiskies with live music, sports and a spacious terrace facing the Limfjord.
The Irish House
0.4 km
Authentic Irish pub in Aalborg with live music, traditional cuisine, and an extensive beer and whiskey selection.
Cozy Bar Aalborg
0.4 km
A snug, no‑nonsense bar in central Aalborg, perfect for relaxed drinks, conversational evenings and a budget‑friendly pause between the city’s livelier nightspots.
Gedulgt
0.4 km
Dimly lit, discreet and devoted to serious cocktails, Gedulgt brings speakeasy charm and Nordic flair to a tucked-away corner of Aalborg’s city center.
London Pub
0.4 km
Classic British-style pub in central Aalborg pouring dozens of beers, ciders and whiskies in a cosy, wood-panelled setting from lunchtime until late.
Old Games Pub ApS
0.4 km
Cozy weekend pub in central Aalborg mixing cold beers, retro-style fun and live music for laid-back, late-night socializing by the waterfront.
Quist Wine v/Lene Quist Berggreen
0.4 km
Authentic Italian wines in Aalborg's historic heart, curated by passionate wine experts.
Heidi's Bier Bar Aalborg
0.5 km
High-energy Alpine-style beer hall in Aalborg’s nightlife lane, serving big steins, loud party tunes and late-night table dancing in a rustic lodge setting.
Zwei Grosse Bierbars Aalborg ApS
0.5 km
High-energy alpine-style beer bar bringing après-ski vibes, big steins and party soundtracks to Aalborg’s legendary Jomfru Ane Gade nightlife strip.
Proud Mary Pub Aalborg
0.5 km
Lively pub on Aalborg’s Jomfru Ane Gade, mixing classic bar charm, sport on big screens, live music and late-night drinks in the city’s most famous party street.
Andy's Jomfru Ane Gade
0.5 km
Straightforward, sociable bar right on Aalborg’s legendary Jomfru Ane Gade, ideal for late-night drinks, warm‑ups and bar‑hopping in the city’s party heart.
The Drunken Flamingo
0.5 km
Neon-pink tiki vibes, flamingo-themed cocktails and late-night dancing on Aalborg’s legendary Jomfru Ane Gade – a playful, party-ready bar with tropical flair.
For the vibe & atmosphere seeker
- Lively
- Casual
- Entertaining
- Unique
- Scenic
For the design and aesthetic lover
- Modern Designs
- Minimalist Designs
- Industrial Designs
For the architecture buff
- Modern
- Landmarks
- Art & Design
- Street Art
For the view chaser and sunset hunter
- Iconic Views
- Panoramas
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
- Aesthetic Corners
For the eco-conscious traveler
- Eco-Friendly
- Public-Transport Accessible
- Car-Free Access
For the kind of experience you’re after
- Day Trip
- Roadtrip Stop
- Cultural Heritage
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Solo Friendly
- Couple Friendly
- Senior Friendly
- Wheelchair Access
- Pet Friendly