Magasin Aalborg
A sleek, three-level department store in central Aalborg, blending Scandinavian style, curated brands and calm interiors for an easy, all-in-one shopping stop.
Magasin Aalborg is a stylish three-level department store anchoring Friis Shoppingcenter in central Aalborg. Spanning around 7,500 m², it brings together Danish and international fashion, beauty, home design and children’s wear under one roof. Expect sleek interiors, curated brands, free personal shopper services and a calm, upscale atmosphere that feels more like a modern urban showroom than a classic mall.
A brief summary to Magasin Aalborg
- Nytorv 27, Aalborg, Aalborg Centrum, 9000, DK
- +4533114433
- Visit website
- Duration: 1 to 3 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Tuesday 10 am-7 pm
- Wednesday 10 am-7 pm
- Thursday 10 am-7 pm
- Friday 10 am-7 pm
- Saturday 10 am-6 pm
Local tips
- Plan at least two hours if you want to browse fashion, beauty and home design without rushing; the store spans three levels and many brands.
- Consider booking a personal shopper in advance if you are aiming for a wardrobe refresh or shopping for a special occasion outfit.
- Combine your visit with a coffee or light meal at the cafés in Friis Shoppingcenter to break up a longer shopping session.
- Weekday late afternoons can be busy; visit shortly after opening for a quieter atmosphere and more relaxed browsing.
- Keep an eye on seasonal sections and sale areas, where past collections and home items are often discounted.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
Magasin Aalborg location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Hot Weather
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Mild Temperatures
Discover more about Magasin Aalborg
Contemporary department store at the heart of Aalborg
Magasin Aalborg occupies a prime corner of Nytorv, woven directly into the Friis Shoppingcenter in the very centre of the city. Inside, around 7,500 square metres of bright, open-plan retail are spread across three floors, each dedicated to a different slice of modern Scandinavian lifestyle. Natural light, clean lines and wide aisles make it feel more like a gallery of brands than a traditional store. The location has quickly become a reference point in Aalborg’s compact downtown, drawing locals and visitors looking for a one-stop address for fashion, interiors and beauty. Whether you enter from the street or via the mall, the transition from the busy square to the calm, controlled interior is immediate, with soft lighting, neutral tones and carefully staged displays setting the tone.Fashion, beauty and home design under one roof
Women’s and men’s fashion dominate much of the floor space, with everything from sharp tailoring and premium denim to relaxed Nordic basics. Rails of Danish labels sit alongside international designers, so you can move from understated Scandinavian silhouettes to more statement pieces in a few steps. Shoe walls, accessories corners and lingerie sections are integrated so you can complete a full outfit without leaving the department. Beauty has its own stage, with counters for skincare, fragrance and makeup laid out in a way that encourages browsing and testing. You will find both well-known global brands and labels that are harder to track down elsewhere in the region. Higher up, the home and lifestyle departments showcase design objects, textiles, tableware and seasonally changing collections that echo Denmark’s love of functional yet cosy interiors.Personal shoppers and curated inspiration
One of Magasin Aalborg’s signatures is its personal shopping service, designed for anyone who wants guidance on style, fit and wardrobe building. Dedicated staff can help assemble looks for big events, everyday workwear or an entire seasonal refresh, often at no extra charge beyond what you choose to buy. It turns a simple shopping trip into more of a consultation, with time to ask questions and experiment. Across the store, visual merchandising is used as a form of inspiration. Mannequins show full looks, home corners are dressed as miniature apartments, and themed tables highlight colour stories or materials. Rather than endless racks, you get edited selections that make it easier to see how pieces work together, whether you are looking for a single item or a coordinated change.Calm atmosphere and small urban luxuries
Despite its central location, the ambience inside Magasin tends to be relaxed and measured. Background music is present but not intrusive, and there are plenty of spots where you can pause, compare options or check your phone. The lighting is bright without being harsh, which is especially welcome when looking at fabrics, shades and finishes in detail. Within the wider shopping centre, cafés and food options sit just steps away, so you can punctuate a visit with a coffee, a salad bowl or a juice before returning to browse. Seasonal decorations, from winter lights to summer colour themes, give the store a subtle sense of occasion without dominating the experience.A practical base for city-centre shopping
Magasin Aalborg functions as an anchor for a broader shopping day in the city. Its central position puts it within easy reach of other boutiques, cultural sights and pedestrian streets, making it a convenient starting or finishing point. Extended opening hours on weekdays mean it works well for late-afternoon or early-evening visits, while weekend hours accommodate a slower pace. The building’s integration into Friis Shoppingcenter also adds practical benefits such as covered access and nearby parking facilities, including options with an initial free period. Combined with strong public transport links into central Aalborg, this makes the store straightforward to include in almost any itinerary, whether you are passing through on a day trip or using the city as a base for exploring North Jutland.Iconic landmarks you can’t miss
Old City Hall
0.3 km
Aalborg’s tiny Baroque town hall on Gammeltorv, where a vivid yellow façade, royal motto and intimate interiors tell the story of centuries of civic life.
Limfjordsbroen
0.9 km
Historic bascule bridge linking Aalborg and Nørresundby, offering everyday Danish life, harbor views, sea air and classic Limfjord light in all seasons.
Aalborgtårnet
1.4 km
A classic 1930s steel tower lifted above a wooded hill, Aalborgtårnet combines a thrilling outdoor elevator ride with 360° views and a cosy sky-high bistro.
Limfjordstunnelen
2.2 km
Denmark's pioneering underwater motorway tunnel connecting North Jutland's vital regions since 1969.
Selskabet for Aalborgs Historie
2.6 km
Architectural marvel and musical powerhouse in Ørestad, DR Koncerthuset offers world-class acoustics and performances from Copenhagen’s cultural heart.
Lille Vildmosecentret
25.1 km
Uncover the wild heart of Denmark at Lille Vildmosecentret, where immersive exhibits, rare wildlife, and scenic boglands await beside Limfjord.
Rold Storkro
25.2 km
Discover tranquility at Rold Storkro, nestled between Denmark's largest forest and scenic hills, offering a blend of historic charm and modern comfort for an unforgettable escape.
Troldeskoven
25.4 km
Discover the mystical allure of Troldeskoven near Skørping, where ancient, gnarled beech trees create a magical landscape steeped in Danish folklore and natural beauty within Rold Skov.
Rold Forest
25.7 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore unique geological formations, and uncover the legends of Rold Forest near Skørping.
Koldkrigsmuseet REGAN Vest
26.0 km
Explore Denmark's best-preserved Cold War bunker at Koldkrigsmuseet REGAN Vest: an immersive journey into a secret world hidden beneath the forest, revealing a pivotal era in history.
Naturstyrelsen
26.3 km
Explore the natural beauty and cultural heritage of Rold Skov and Rebild Bakker with guidance from Naturstyrelsen Himmerland, your gateway to outdoor adventures in Northern Jutland.
Midt inde i Rold Skov
26.5 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore hidden springs, and experience the tranquility of Rold Skov, a natural treasure trove in Himmerland.
Springkilden
26.9 km
Discover the mesmerizing Springkilden in Rold Forest: an artesian spring offering a tranquil escape into nature's beauty near Skørping, Denmark.
Madum Lake
26.9 km
Discover the pristine beauty of Madum Lake in Himmerland, Denmark: swim in crystal-clear waters, hike through ancient forests, and explore a haven for nature and history.
Rold Skov
27.2 km
Discover Denmark's largest forest: Hike through ancient woodlands, explore rolling hills, and uncover the captivating history and folklore of Rold Skov.
Unmissable attractions to see
Hjelmerstald
0.2 km
A short, cobbled lane of colourful houses and quiet courtyards, Hjelmerstald offers an intimate glimpse of old Aalborg life hidden in the city centre.
Gråbrødrekloster Museum
0.2 km
Step three metres beneath Aalborg’s busiest shopping street into an in situ medieval monastery, where ruins, burials and artefacts reveal the city’s deep past.
Aalborghus Castle
0.3 km
Half-timbered fortress, leafy park and atmospheric dungeons at the heart of Aalborg’s historic waterfront.
Apotekersamlingen
0.3 km
Step into a creaking attic above Jens Bang’s Stone House and explore centuries of pharmacy history in Aalborg’s atmospheric Apotekersamlingen.
Jens Bangs Stonehouse
0.3 km
Aalborg’s grand Dutch Renaissance mansion, where a wealthy merchant’s 17th‑century ambitions still dominate the old town’s skyline in carved stone and gables.
Nytorv
0.3 km
A historic crossroads square where Aalborg’s trading past, busy shopping streets and everyday city life come together in one open, welcoming space.
Street Art Mural - Nändo Väzquez
0.3 km
A vivid Nändo Väzquez mural splashes bold color across a central Aalborg streetscape, turning an ordinary wall on Danmarksgade into a small but striking urban landmark.
Bispengade
0.3 km
Aalborg’s wide, bustling shopping artery, lined with fashion, outdoor gear and gadgets, linking central squares and side streets full of food and nightlife.
Honnørkajen ved Aalborg Slot
0.4 km
Ceremonial fjordside quay at the foot of Aalborghus Castle, blending royal cruise berth, open water views and relaxed public waterfront life in central Aalborg.
Budolfihaven
0.4 km
Aalborg's verdant heart where medieval cathedral bells mark time and history meets contemporary urban life.
Klostertorvet
0.4 km
Aalborg’s cherished Kildeparken combines historic gardens, musical installations, and year-round events into a vibrant green oasis at the center of the city.
Nordkraft
0.4 km
Industrial heritage transformed into Aalborg's beating cultural heart—where experimental theatre, cinema, and community converge.
Jørgen Olufsens House
0.4 km
Aalborg’s finest Renaissance merchant’s house, where sandstone, brick and half‑timbering reveal the city’s 17th‑century wealth and waterfront history.
Fontana - Toldbod Plads
0.4 km
Denmark’s first musical fountain, where Aalborg’s historic customs house meets a lively waterfront square and jets dance to Handel’s “Water Music.”
House of Music
0.4 km
A sculptural waterfront concert house where cutting‑edge architecture, world‑class acoustics and daily musical life come together on Aalborg’s Limfjord.
Essential places to dine
Hos Henius
0.2 km
Classic Danish smørrebrød, beer and schnapps served with warm hygge and aquavit heritage in a cozy lunchtime restaurant in the heart of Aalborg.
Alimentum
0.3 km
Fine-dining Nordic tasting menus in a discreet Aalborg corner spot, where local North Jutland produce and thoughtful pairings create an intimate, slow-paced experience.
Restaurant JØRN
0.3 km
Light-filled Nordic lunch and brunch restaurant in the Utzon Center, pairing Limfjord views with seasonal Danish cooking and clean, contemporary design.
Mortens Kro Restaurant & Boutique hotel
0.3 km
Fine dining and intimate suites under one roof in central Aalborg, where contemporary Nordic cuisine and spa-touched boutique comfort create a full gourmet getaway.
Caféministeriet
0.3 km
Casual all‑day café and restaurant on Mølle Plads in central Aalborg, known for generous brunches, modern comfort food and a lively, laid‑back urban atmosphere.
Duus Vinkjælder
0.3 km
Historic 1918 wine cellar blending Nordic cuisine, live jazz, and immersive dining experiences in atmospheric Aalborg.
Wildebeest Gastropub
0.3 km
Modern Aalborg gastropub pairing creative sliders, hearty burgers and serious drinks with a relaxed, social atmosphere near the Nordkraft cultural hub.
Bistro V
0.3 km
Contemporary Nordic bistro on Aalborg’s Toldbod Plads, blending relaxed Scandinavian design, lively city-center buzz and seasonal French-inspired comfort food.
Café Peace
0.3 km
Lively all‑day café and restaurant on Aalborg’s Boulevarden, serving generous brunches, casual bistro dishes and drinks with prime street‑side terrace seating.
Restaurant Flammen - Aalborg
0.4 km
Hearty all-you-can-eat grill buffet in a former Aalborg cinema, serving abundant meats, salads and sides in a warm, group-friendly setting on Østerågade.
Restaurant Grillen Burgerbar Aalborg
0.4 km
Flame-grilled burgers and thick shakes by the Limfjord, served in a warm, industrial-style space at the heart of Aalborg’s lively waterfront district.
TraPo
0.4 km
Relaxed Italian trattoria in central Aalborg, serving crisp pizzas, comforting pastas, and Roman-inspired classics in warm, rustic surroundings.
El Mariachi Gastro Pub
0.4 km
Lively Mexican gastropub in central Aalborg, where shared plates, 15 beer taps and tequila-laced cocktails turn dinner into a social evening out.
La Locanda
0.4 km
Cosy Roman-inspired dining in a historic Aalborg courtyard, where multi-course Italian menus, personal service and candlelit charm turn dinner into an evening event.
Søgaards Bryghus
0.4 km
Family-run copper-kettle brewpub in central Aalborg, where in-house beer, Italian-inflected food and a working cellar brewery animate historic C. W. Obels Plads.
Markets, malls and hidden boutiques
Magasin Aalborg
0.0 km
A sleek, three-level department store in central Aalborg, blending Scandinavian style, curated brands and calm interiors for an easy, all-in-one shopping stop.
Friis Shopping Center
0.0 km
Modern Aalborg shopping hub blending retail, dining, and urban culture in Denmark's vibrant city centre.
SEPHORA MAGASIN AALBORG
0.0 km
A polished, fashion-forward beauty hub inside Magasin at Nytorv, where international makeup, skincare and fragrance brands meet Aalborg’s city-center shopping buzz.
Monki
0.1 km
Trendy women's fashion with bold, expressive style in Aalborg's vibrant city center.
NORMAL Aalborg, Friis Shoppingcenter
0.1 km
A bright, budget-friendly variety shop in Friis Shoppingcenter, packed with branded everyday essentials, beauty bargains and quirky finds in central Aalborg.
Butik Kraes
0.1 km
Intimate Aalborg boutique blending Scandinavian women’s fashion with curated home accents in a calm, design-led setting on central Nørregade.
Filuca V
0.1 km
Intimate Aalborg boutique blending luxury vintage with contemporary Scandinavian womenswear, where curated rails and personal styling help you uncover a distinctive, lasting look.
Flying Tiger Copenhagen
0.1 km
A bright, budget‑friendly Danish design store in central Aalborg, packed with playful gifts, colorful homeware and quirky everyday essentials.
Kilo Vintage Sale Aalborg
0.1 km
Playful weight-based vintage shopping in central Aalborg, where European second-hand style, sustainability and treasure-hunt browsing all come together by the kilo.
Billig-Billy. Costumes and dollar store
0.1 km
A lively central Aalborg discount and costume shop packed with party gear, decorations and quirky bargains, ideal for quick themed fixes and fun, low-cost finds.
Sinnerup Aalborg
0.1 km
Stylish Danish lifestyle store on Aalborg’s Nytorv, uniting Nordic furniture, home décor and women’s fashion in a single inspiring multi-level design universe.
Mekong Market
0.2 km
Compact Asian grocery in central Aalborg, packed with hard-to-find ingredients, flavors and snacks from across Southeast and East Asia.
Sirup
0.2 km
Central Aalborg women’s fashion boutique offering curated Scandinavian style, personal service and a relaxed shopping pause on lively Nytorv square.
Boutique Chové
0.2 km
Intimate party boutique in central Aalborg, filled with balloons, décor and creative ideas for turning everyday gatherings into polished, memorable celebrations.
MSCH Copenhagen
0.2 km
A modern Scandinavian womenswear boutique in the heart of Aalborg, blending minimalist design, versatile wardrobe staples and relaxed, downtown shopping vibes.
Essential bars & hidden hideouts
Douro Wine Bar
0.2 km
Cozy Portuguese wine hideaway in central Aalborg, pairing hand-picked Douro bottles with relaxed tapas, candlelight and unhurried evening conversations.
Basement Beer Bar
0.2 km
Aalborg's craft beer sanctuary with 20 rotating taps and weekly discoveries.
Hjerter Dame ApS
0.3 km
Cosy brown-bar charm in the heart of Aalborg, where local beer, fair prices and intimate, wood-panelled surroundings create an easy-going evening retreat.
John Bull Pub Aalborg
0.4 km
Classic English-style pub in central Aalborg, pouring a huge range of beers and whiskies with live music, sports and a spacious terrace facing the Limfjord.
The Irish House
0.4 km
Authentic Irish pub in Aalborg with live music, traditional cuisine, and an extensive beer and whiskey selection.
London Pub
0.4 km
Classic British-style pub in central Aalborg pouring dozens of beers, ciders and whiskies in a cosy, wood-panelled setting from lunchtime until late.
Cozy Bar Aalborg
0.4 km
A snug, no‑nonsense bar in central Aalborg, perfect for relaxed drinks, conversational evenings and a budget‑friendly pause between the city’s livelier nightspots.
Quist Wine v/Lene Quist Berggreen
0.4 km
Authentic Italian wines in Aalborg's historic heart, curated by passionate wine experts.
Gedulgt
0.4 km
Dimly lit, discreet and devoted to serious cocktails, Gedulgt brings speakeasy charm and Nordic flair to a tucked-away corner of Aalborg’s city center.
Old Games Pub ApS
0.4 km
Cozy weekend pub in central Aalborg mixing cold beers, retro-style fun and live music for laid-back, late-night socializing by the waterfront.
Heidi's Bier Bar Aalborg
0.5 km
High-energy Alpine-style beer hall in Aalborg’s nightlife lane, serving big steins, loud party tunes and late-night table dancing in a rustic lodge setting.
Kontiki Bar
0.5 km
Unpretentious beer hall on Ågade offering inexpensive drinks, local atmosphere, and a relaxed, central Aalborg hangout from midday to late night.
Proud Mary Pub Aalborg
0.5 km
Lively pub on Aalborg’s Jomfru Ane Gade, mixing classic bar charm, sport on big screens, live music and late-night drinks in the city’s most famous party street.
Zwei Grosse Bierbars Aalborg ApS
0.5 km
High-energy alpine-style beer bar bringing après-ski vibes, big steins and party soundtracks to Aalborg’s legendary Jomfru Ane Gade nightlife strip.
Andy's Jomfru Ane Gade
0.5 km
Straightforward, sociable bar right on Aalborg’s legendary Jomfru Ane Gade, ideal for late-night drinks, warm‑ups and bar‑hopping in the city’s party heart.
For the vibe & atmosphere seeker
- Scenic
- Fun-filled
- Lively
- Casual
- Boutique
For the design and aesthetic lover
- Modern Designs
- Minimalist Designs
- Colorful Aesthetics
For the architecture buff
- Modern
- Landmarks
- Art & Design
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Weekend Getaway
- Roadtrip Stop
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Business Friendly