NORMAL Køge, Strædet
A bright, maze-like discount shop in Køge’s Strædet centre, where everyday branded essentials and quirky finds turn a simple errand into a low-cost mini treasure hunt.
Tucked into the modern Strædet shopping district in central Køge, NORMAL Køge, Strædet is a bright, maze-like discount store specialising in everyday branded goods at low, fixed prices. Shelves are packed with European and international labels in skincare, haircare, makeup, toiletries, snacks and household products, inviting you to wander, browse and stumble upon quirky finds. It is a practical, budget-friendly stop that doubles as a little treasure hunt in the middle of town.
A brief summary to NORMAL Køge, Strædet
- Rådhusstræde 8C, Køge, 4600, DK
- +4540900197
- Visit website
- Duration: 0.5 to 1 hours
- Budget
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-7 pm
- Tuesday 10 am-7 pm
- Wednesday 10 am-7 pm
- Thursday 10 am-7 pm
- Friday 10 am-7 pm
- Saturday 10 am-4 pm
- Sunday 10 am-4 pm
Local tips
- Plan your visit in the late morning or early afternoon on weekdays to enjoy calmer aisles before the after-work rush builds up.
- Look out for the travel-size section if you need carry-on-friendly toiletries or quick replacements during your trip.
- Combine a stop here with exploring the rest of Strædet and the nearby old town, as everything is within a comfortable walking radius.
- Bring your own reusable bag; while baskets are available in-store, having a tote makes it easier to carry multiple small items.
- If you find a product you really like, consider picking up a spare, as specific items and flavours can rotate frequently.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Drinking Water
- Food Options
- Seating Areas
- Sheltered Areas
- Trash Bins
- Information Boards
- Visitor Center
NORMAL Køge, Strædet location weather suitability
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Any Weather
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Rain / Wet Weather
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Cold Weather
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Hot Weather
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Mild Temperatures
Discover more about NORMAL Køge, Strædet
A colourful everyday stop in Strædet
NORMAL Køge, Strædet sits in the heart of the Strædet shopping centre, one of Køge’s newer retail areas, a short stroll from the old market square and harbour atmosphere. Inside, the shop is compact but bright, with wide aisles lined by shelves of familiar brands and unexpected curiosities. It feels more like a playful mini-market than a typical drugstore, somewhere between a convenience stop and a place to linger. The store’s concept is simple: everyday items at low, fixed prices. Rather than chasing special offers or short-lived discounts, you browse knowing that the label you see today will cost the same on your next visit. For travellers, that makes it an easy place to restock on toiletries, travel-sized bottles or a forgotten toothbrush without worrying about budget surprises.Labyrinth layout and treasure-hunt browsing
Step past the entrance and the space quickly turns into a gentle labyrinth, guiding you past tall displays and themed sections. The layout is designed to encourage slow browsing rather than quick in-and-out shopping. Shelves are tightly packed but neatly arranged, with small signs and colourful packaging doing most of the talking. You move from skincare and cosmetics to haircare, personal hygiene, cleaning products and snacks almost without noticing the transitions. Mixed among big-name brands are lesser-known labels and seasonal oddities, from novelty sweets to limited-edition beauty products. The fun comes from spotting something you did not expect to find in a discount store in a mid-sized Danish town.What you will find on the shelves
NORMAL’s focus is on branded consumer goods: shampoos and conditioners, facial cleansers, toothpaste, deodorant, cotton pads and razors, plus make-up, brushes and small accessories. There is usually a wall or island of home cleaning supplies, from dishwashing liquids to multi-surface sprays, alongside laundry detergents and fabric softeners. Food and drink are more of an accent than the main act, but you can still pick up sweets, crisps, biscuits and soft drinks, often from both Scandinavian and international producers. For travellers, the compact selection of travel-sized items is particularly handy: miniature shower gels, aerosols, wipes and other carry-on-friendly bits that make packing or repacking easier mid-trip.Atmosphere in Køge’s modern shopping street
Being part of Strædet means the shop is wrapped in a broader urban experience. Outside, the centre’s contemporary facades, glass and brick contrast with Køge’s half-timbered houses and cobbled streets just around the corner. On busy afternoons, the passages fill with shoppers moving between fashion chains, cafés and specialty stores, giving the area a lively, sociable feel. Inside NORMAL, the mood is casual and unpretentious. Background music, the rustle of plastic baskets and the soft beep of the tills set the soundscape. Many customers weave slowly through the aisles, scanning labels or picking up items to compare, so the pace feels relaxed rather than rushed, even when there is a steady flow of people.Practical stop on a Køge shopping day
NORMAL Køge, Strædet fits naturally into a wider day in town. It is a convenient place to duck into between café stops, before catching a train, or while meandering from the waterfront to the historic square. Because prices are low and transparent, it is easy to add an extra face mask, snack or cleaning gadget without recalculating your whole budget. The shop’s location within a covered shopping environment also makes it a useful fallback on rainy or windy days, when you prefer to stay indoors. Whether you are a local topping up household supplies or a visitor grabbing toiletries and a few quirky treats, it offers a small but reliable anchor in Køge’s modern retail landscape.From Danish idea to Nordic high-street staple
NORMAL started in Denmark in the early 2010s and has grown rapidly across the Nordics and beyond, with hundreds of branches scattered through town centres and malls. The Køge, Strædet outlet follows the same formula as its siblings but ties it to a distinctly local setting, just steps from the town’s historic core. Knowing that the concept is replicated elsewhere makes this store strangely familiar, even on a first visit. Yet the exact mix of products on the shelves changes frequently, so there is always a sense that you might discover a new brand, flavour or gadget. That mix of predictability and surprise is what makes a quick stop at NORMAL feel a little more like an experience than a simple errand.Iconic landmarks you can’t miss
Køge St.
0.1 km
Experience Skagen’s iconic Det Grå Fyr, an elegant lighthouse offering breathtaking views, unique birdwatching, and local culture at Denmark’s northernmost edge.
“Slaget i Køge Bugt”
0.2 km
Harbourfront monument on Køge’s quay, quietly marking the dramatic naval battles once fought in the bay where today only fishing boats and leisure craft glide.
Mindesmærke for slagene i Køge Bugt
0.2 km
Harbourfront monument where stone, sea breeze and maritime symbols keep the naval battles of Køge Bugt and their admirals alive on Køge’s working waterfront.
Køge Torv
0.3 km
Denmark's largest medieval town square, where seven centuries of history unfold on cobblestones.
VisitKøges selvbetjente turistbureau
0.3 km
An iconic 19th-century lighthouse at Denmark’s northern tip, famed for panoramic views, migrating birds, and immersive maritime and nature exhibits.
Visit
0.4 km
Historic lighthouse and bird observatory at Denmark’s northern tip, with panoramic sea views, interactive nature exhibits, and a vibrant café in wild coastal surroundings.
Befrielsessten i Køge
0.4 km
A solemn memorial to Denmark's liberation from Nazi occupation, standing in Køge's historic market square.
Comwell Køge Strand
1.1 km
Historic lighthouse and world-class bird observatory at Denmark’s northern tip, with sweeping sea views, immersive exhibitions, and a welcoming café.
Køge Nord
4.8 km
A soaring timber‑lined footbridge and high‑speed rail hub turning everyday commuting into a slice of contemporary Danish architecture and panoramic landscape.
Vallø Slotskro
6.5 km
Explore Denmark's largest private engine collection and maritime heritage at Maskinrummet in Skagen.
Roskildekrukkerne
21.2 km
Three colossal ceramic jars rising from a mirrored basin transform Roskilde’s station square into an open-air monument to a thousand years of city history.
Skänk Beer & Wine bar
21.2 km
Experience Aarhus’ celestial heritage at the Ole Rømer Observatory, where history, culture, and astronomy converge for hands-on stargazing and exploration.
Det Kongelige Palæ i Roskilde
21.6 km
Baroque palace where Danish royalty met democracy, now a vibrant hub for art and culture.
Ledreborg Castle
22.2 km
Denmark's most harmonious 18th-century palace, where 250 years of aristocratic life remain beautifully preserved.
Viking Ship Museum
22.5 km
Beautiful sandy beach blending city and sea, with grassy dunes, safe swimming, and a friendly promenade—Marselisborg Strand is Aarhus’ closest seaside escape.
Unmissable attractions to see
Køge Byhistoriske Arkiv
0.1 km
Køge’s documentary memory bank, where quiet shelves of papers, photos and maps reveal centuries of local life to anyone ready to start researching.
Køge Museum
0.2 km
Time‑travel through Køge’s past inside a 17th‑century merchant’s house where Viking treasures, buried secrets and a tranquil courtyard meet in one intimate museum.
Mindesten for Træskoslaget
0.2 km
Discover Køge Church—a late medieval architectural gem, celebrated for its stunning murals, ornate interiors, and centuries of local history in the old town center.
Drikkevandpost - Havnen
0.2 km
Solgårdsparken in Køge is a riverside retreat featuring woodlands, lawns, playgrounds, public art, and event spaces—an ideal escape for families and nature lovers.
the old house
0.2 km
One of Denmark’s oldest dated half‑timbered houses, this 1527 gem in Køge’s old town now hosts a cosy children’s library and atmospheric vaulted cellar.
KØS Museum of Art in Public Spaces
0.2 km
Denmark’s dedicated museum for art in public spaces, revealing the sketches, models and stories behind monuments, murals and urban artworks in the heart of Køge.
Køge Church
0.2 km
Explore Køge Church: a landmark of Danish Gothic architecture with Renaissance treasures, vibrant frescoes, and a pivotal role in the historic heart of Køge.
Drikkevandpost - Torvet 14
0.3 km
A small but essential drinking water fountain on Køge’s historic Torvet, offering free, clean tap water and a brief pause amid cobblestones and town life.
Brønden på Køge Torv
0.3 km
A German-inspired historic well on Køge’s grand market square, where everyday water, medieval trade and modern town life quietly flow together.
Lovparken
0.5 km
Experience Køge’s centuries-old Sankt Nicolai Kirke—a showcase of Nordic Gothic architecture, unique artworks, and vibrant local history in the town center.
Tidsrummet
0.5 km
A compact harbourfront playground in Køge where maritime character, industrial backdrops and inventive landscape design create a free, atmospheric urban pause.
Mindesten for Elias Andersen
0.7 km
Historic Gothic church in central Køge featuring an iconic spire, centuries-old interiors, Renaissance woodwork, remarkable maritime artwork, and peaceful churchyard.
Dyreskueplads
0.9 km
A flexible harbourfront field where Køge’s open sky, sea breeze and industrial silhouettes frame everything from quiet dog walks to large outdoor festivals.
Køge Miniby
0.9 km
Step into Køge’s past at 1:10 scale, where hand-built model houses, harbour scenes and church spires recreate the market town of 1865 in a tranquil seaside garden.
Bronzestien - Køge Ås
1.0 km
A peaceful Bronze Age–inspired trail along the wooded ridge of Køge Ås, where manor landscapes, river views and ancient traces meet just outside Køge.
Essential places to dine
Lucky Star
0.0 km
Waterfront sushi and Asian cuisine in Køge's heart, where simplicity meets authentic Japanese flavour.
The Green Corner
0.0 km
Fresh-made bowls, kebabs, and sandwiches in Køge's go-to casual take-away spot.
Odd Fellowgaarden
0.1 km
French‑inspired bistro warmth and homely cooking in a historic Køge townhouse, where homemade bread, hearty plates and a tempting cheese table set the tone for long evenings.
Siesta Prime Grill
0.1 km
Casual grill house in the centre of Køge serving hearty Mediterranean‑inspired comfort food, ideal for laid‑back lunches, relaxed dinners and social evenings.
Café Liyana
0.2 km
Family-run café-restaurant in Køge’s old town, known for generous burgers, easygoing atmosphere and all-day dining on historic, shop-lined Nørregade.
Cafe O'Flanagans
0.2 km
Cozy Irish-inspired café-bar in central Køge, serving hearty brunches, burgers and beers from late morning coffee to lively late-night weekend drinks.
Halifax Burgers Køge
0.2 km
Casual, contemporary burger hangout on Køge’s cultural square, serving customisable patties, vegan options and drinks with both indoor cosiness and sunny terraces.
Bone's Køge
0.2 km
Family-friendly American BBQ in the heart of Køge, serving generous ribs, burgers and salad bar in a cosy, saloon-inspired setting ideal for relaxed group meals.
Jenners Dockside
0.2 km
Harborfront Danish dining in a yellow half-timbered house, combining smørrebrød, smoked seafood and sunny terrace views over Køge’s atmospheric old quay.
Chiang Mai Thai Cuisine Restaurant & Take Away
0.2 km
Authentic Thai cuisine with generous portions on Køge harbour—casual, friendly, and excellent value.
Cups 'n Cones Køge
0.2 km
Handcrafted ice cream and frozen yogurt in the heart of Køge's historic town square.
Skippers Dreng
0.2 km
Casual harbourfront brasserie and bar in Køge, blending Danish comfort food, steaks and brunch with long, relaxed evenings by the waterfront.
Milas Pizza Køge
0.2 km
Authentic pizzas and grilled fare in a welcoming Køge neighborhood spot.
Rib House Køge
0.2 km
Casual harborfront steakhouse in Køge serving hearty ribs, grills and buffets in relaxed, family-friendly surroundings by the waterfront.
Restaurant Christiansminde
0.3 km
Traditional Danish and Chinese-inspired comfort cooking in a 19th-century building on Brogade, offering generous portions and a relaxed, old-town Køge atmosphere.
Markets, malls and hidden boutiques
NORMAL Køge, Strædet
0.0 km
A bright, maze-like discount shop in Køge’s Strædet centre, where everyday branded essentials and quirky finds turn a simple errand into a low-cost mini treasure hunt.
VILA
0.0 km
A light-filled Scandinavian fashion boutique in Køge’s old town, blending feminine everyday styles with relaxed, modern Nordic design.
Strædet Køge
0.0 km
Open-air shopping street in the heart of Køge, blending modern Scandinavian retail, cafés and everyday services with the charm of a historic Danish market town.
JACK & JONES
0.0 km
Straightforward Scandinavian menswear in Køge’s Strædet shopping street, with a strong focus on denim, casual basics and easy everyday style.
Kings & Queens Køge
0.1 km
Curated contemporary fashion for young adults in central Køge's vibrant shopping district.
Uldahl
0.1 km
A calm, Scandinavian-style women’s boutique in central Køge, offering curated wardrobe pieces, friendly guidance and an unhurried atmosphere on Jernbanegade.
Merkur
0.1 km
Local women’s fashion on Jernbanegade, blending Scandinavian everyday style with the cozy, walkable charm of Køge’s historic town center.
My Apartment Køge
0.1 km
A cosy, apartment-inspired fashion boutique in central Køge, blending Scandinavian style, curated brands and a relaxed, home-like shopping atmosphere.
NYSTRUP & ØSKOV
0.1 km
Intimate women’s fashion boutique in central Køge, offering contemporary Scandinavian style, curated collections and personal styling in a relaxed setting.
Outlet Køge
0.1 km
Compact, no-frills outlet in the heart of Køge where rotating discounts and everyday bargains add a practical edge to a day of town-center shopping.
Pure Me
0.1 km
A cosy Køge boutique for carefully chosen lingerie, beachwear, jewellery and perfume, offering calm, personal shopping a few steps from the town’s historic streets.
Cosmetics La Boutique
0.1 km
Køge's premier destination for curated fragrances, skincare, and beauty accessories.
Marie-lou V/marie Louise Busk Rasmussen
0.1 km
Locally owned women’s fashion boutique in central Køge, offering Scandinavian-inspired styles focused on quality, fit and personal, relaxed shopping.
Cosmo
0.2 km
Modern men’s fashion in Køge’s historic center, blending Scandinavian style, attentive service and a compact, easy-to-browse boutique atmosphere.
Tendens Køge
0.2 km
A cosy multibrand fashion boutique in the heart of Køge, blending Scandinavian style, curated labels and a relaxed, town-centre shopping vibe.
Essential bars & hidden hideouts
Bodega Slap A
0.2 km
Køge's electric nightlife hub where quality drinks meet vibrant DJ sets and dancing until dawn.
Vinbaren Køge
0.3 km
Intimate wine bar in Køge’s old town, serving well-chosen bottles, tapas-style plates and plenty of Danish hygge from relaxed afternoons to late-night last pours.
Ibsens Pub & Vinbar
0.3 km
Waterfront wine bar and pub where Nordic hospitality meets harbor views and live entertainment.
The Old Irish Pub
0.3 km
Køge's benchmark for weekend nightlife with live music, cocktails, and authentic Irish pub atmosphere.
Den høje stue
0.3 km
Cosy sportspub on Køge’s historic Torvet, pairing classic bar vibes with big-screen matches and relaxed small‑town atmosphere late into the evening.
RICHTERs Ølstue
0.4 km
Characterful beer hall in Køge’s historic centre, pouring quality specialty brews and serving hearty Danish smørrebrød in a warm, wood-accented pub setting.
Café Asti
0.4 km
Intimate wine and tapas bar in Køge's heart, where Italian flavors meet European sophistication.
Ellemarkens Bodega Drøvlen
1.2 km
Unpretentious local bodega and community hangout in Køge’s Ellemarken district, serving inexpensive drinks, sports on TV and a relaxed slice of everyday Danish life.
Grillen
1.6 km
Casual grilled fare in the heart of Køge, open daily for straightforward dining and drinks.
MC 19 Køge
5.5 km
Unpretentious roadside bar on the edge of Lille Skensved, blending motorcycle-club spirit with classic Danish pub hospitality and a relaxed, locals-first atmosphere.
Charlie Chaplin
20.0 km
An unfussy neighbourhood bar in Roskilde, Charlie Chaplin pours cold beers and warm conversation in a relaxed local bodega setting far from the city’s tourist crowds.
Vinbaren Muicon
20.0 km
An intimate wine bar in Roskilde’s Musicon district, pairing cozy Nordic warmth with a curated wine list and relaxed, conversation-friendly vibes.
Musicon Mikrobryggeri
20.0 km
Local craft beer, stainless-steel tanks and live music energy in the heart of Roskilde’s creative Musicon district.
Bykroen
20.2 km
Cozy local bar and live music hangout on Haslev’s main street, offering simple drinks, late-weekend nights and an authentic small-town Danish atmosphere.
Roskilde Bodega
21.1 km
Classic Danish corner bar on Holbækvej with pool, darts, slot machines and a lively local crowd, offering an unpolished, authentic bodega atmosphere from day to late night.
For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Casual
- Quirky
- Unique
For the design and aesthetic lover
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Modern
- Landmarks
- Art & Design
For the social media creator & influencer
- Photo Spots
- Selfie Spots
- Aesthetic Corners
- Colorful Backdrops
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
- Low Impact
For the kind of experience you’re after
- Photowalk
- Adventure Photo Shoot
- Roadtrip Stop
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Business Friendly
- Vegetarian Friendly
- Vegan Friendly