ONLY – Helligkorsgade, Kolding

Fashion hub in the heart of Kolding

ONLY on Helligkorsgade sits right in Kolding’s central shopping streets, a compact women’s fashion store that channels the energy of a bigger city into a small, walkable centre. The storefront opens directly onto the pavement, so you step from cobblestones straight into rails of new-season looks and neatly stacked denim. Inside, the floor area is used efficiently: narrow aisles lined with coordinating outfits, capsule collections at the front, and tables of folded jeans and knitwear drawing you further in. Music, bright lighting and frequent new deliveries keep the space feeling lively and current rather than static.

Scandinavian style with an everyday twist

As part of a major Danish fashion brand, this ONLY store leans into a distinctly Scandinavian aesthetic: clean silhouettes, wearable colours and plenty of denim. Mannequins by the entrance usually show head-to-toe outfits, pairing jeans with oversized shirts, blazers or chunky knits to make styling straightforward. Alongside staples, you will find bolder pieces that pick up on trends for each season, from floral dresses and faux-leather looks to padded coats and statement accessories. The overall idea is everyday fashion that still feels expressive, so you can leave with both a basic tee and a standout party dress from the same rail.

Layout, browsing and fitting rooms

The store is laid out for quick browsing: tops and blouses grouped together, rails of dresses on one side, and walls largely dedicated to jeans and trousers. This makes it easy to zero in on what you need, whether it is a specific fit of jeans or a last-minute outfit for an event. Fitting rooms are usually at the rear, screened off from the main floor but close enough that you can quickly swap sizes. Staff are on hand to help with fit advice, especially for denim, which remains a core focus of the brand. The atmosphere tends toward relaxed and informal, making it comfortable to take your time trying things on rather than feeling rushed.

Denim specialists in a small footprint

Even in this relatively small branch, denim gets pride of place. Multiple cuts, rises and washes are stocked, often arranged by fit so you can compare skinny, straight and wide-leg styles on the same rail. Jackets, skirts and occasional dungarees or jumpsuits add variety beyond classic jeans. Price points are designed to be accessible rather than luxury, which encourages spontaneous purchases and wardrobe refreshes. Seasonal promotions and sale rails appear near the entrance or along one wall, making it easy to spot marked-down pieces without hunting through the whole shop.

Part of a wider shopping day in Kolding

Because Helligkorsgade is one of Kolding’s central streets, ONLY naturally slots into a broader day out in the city. It works well as a quick stop between café visits, errands and other shops, or as a targeted visit if you are rebuilding a capsule wardrobe. The street-level location and modest size mean you can be in and out in minutes if you already know your preferred sizes and fits from the brand. Alternatively, it can become a longer browse when new collections arrive, with accessories and seasonal outerwear providing plenty of scope for mixing and matching looks before you step back into the bustle of Kolding’s centre.