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Friis Shoppingcenter, Aalborg

Contemporary city-centre mall in Aalborg, blending fashion, lifestyle, food spots and an easy car park in a bright, street-connected setting.

3.8

Friis Shoppingcenter is a contemporary mall in the heart of Aalborg, blending fashion, lifestyle and casual dining under one sleek roof. Spread across multiple levels with around 30–60 shops and eateries, it connects directly to the city’s pedestrian streets and lies a short stroll from the waterfront. An underground car park with hundreds of spaces, cosy seating pockets, and a modern Magasin department store make Friis an easy, weatherproof stop for both focused shopping and relaxed city wandering.

A brief summary to Friis Shopping Center

  • Nytorv 27, Aalborg, Aalborg Centrum, 9000, DK
  • +4526866640
  • Visit website
  • Duration: 1 to 4 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-7 pm
  • Tuesday 10 am-7 pm
  • Wednesday 10 am-7 pm
  • Thursday 10 am-7 pm
  • Friday 10 am-7 pm
  • Saturday 10 am-5 pm
  • Sunday 10 am-5 pm

Local tips

  • Time your visit for weekday mornings if you want quieter corridors and easier parking in the underground garage.
  • Look for the Cristian Blanxer gable mural on the exterior for a distinctive street-art photo opportunity.
  • Use the first free hour of parking to combine a quick shop in Magasin with a short stroll to the nearby waterfront.
  • Head to the lounge-style seating areas if you need a calm corner with natural light to rest, read or check messages.
  • On rainy days, plan your meals at the onsite cafés or food court to avoid having to step back out into the weather.
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Friis Shopping Center location weather suitability

  • Weather icon Any Weather
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  • Weather icon Mild Temperatures
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Modern mall in Aalborg’s lively centre

Friis Shoppingcenter sits at Nytorv, right in the middle of Aalborg’s compact city core, surrounded by pedestrian streets and close to the Limfjord waterfront. The centre focuses on fashion, homeware and lifestyle brands, bringing together Danish and international names in a bright, contemporary setting. Large glass façades and open internal walkways make it feel connected to the surrounding streets rather than sealed off from the city. The mall forms part of a larger city-block development that also includes offices, a hotel and parking facilities, so it feels like a natural extension of central Aalborg rather than a stand-alone out-of-town complex. For visitors, this means you can easily combine time in Friis with museums, waterfront architecture and café-lined squares just a few minutes’ walk away.

Shops, Magasin and everyday essentials

Fashion is the backbone of Friis, from high-street brands and denim specialists to sportswear, shoes and cosmetics. You will find a mix of Scandinavian labels and global chains, alongside accessory stores and home-interior shops stocking everything from soft furnishings to kitchen gadgets. A major draw is the multi-level Magasin department store integrated into the complex, offering clothing, beauty, design objects and gift ideas under one roof. Beyond fashion and lifestyle, several convenience-oriented outlets cover daily needs, with electronics, small home goods and services such as mobile-phone providers and hairdressers. This makes Friis useful not only for browsing and window-shopping but also for picking up practical items during a city break. Layout-wise, two main levels of retail are easy to navigate, with escalators and lifts linking the floors.

Food court flavours and quiet corners

Eating and drinking are a significant part of the Friis experience. A compact but varied food area brings together quick-serve spots such as juice bars, cafés, light Asian or Mediterranean options and easy-going street food concepts. It works well for a simple lunch, coffee break or early dinner without leaving the building, especially on cold or wet days. Scattered through the centre are lounge-like seating zones where you can pause between shops. Some corners are set by large windows with city views, others tucked along corridors with greenery and softer lighting. Power outlets in certain areas make it feasible to check messages or do a little laptop work while you recharge over a drink.

Architecture, street art and city views

Architecturally, Friis combines new structures with the remodelled shell of a former department store, tied together by two enclosed bridges spanning the street below. One of these bridges even houses retail and restaurant space, allowing you to look down over the traffic and pedestrians while staying indoors. The design aims to form a single, readable volume that marks the city’s frontage towards the harbour and the denser shopping streets behind it. Outside, keep an eye out for a striking gable mural by Spanish artist Cristian Blanxer, part of Aalborg’s growing reputation as a street-art city. The piece, several metres high, adds a splash of colour and a photo-friendly backdrop to the otherwise minimalist surfaces. Upper levels and roof areas offer glimpses towards the city skyline and the nearby fjord-front developments.

Parking, comfort and practical details

Below ground, a large multi-level car park offers around 850 spaces, with the first hour typically free and low hourly rates thereafter, making it an easy base if you are driving into the centre. There are also electric-vehicle charging points operated by a national provider, so you can top up while shopping. Clear signage and plate-recognition payment keep the process straightforward. Inside the mall, you will find restrooms, baby-changing facilities and information boards, as well as lifts and wide corridors that help with buggy and wheelchair access. Opening hours are generally 10:00–19:00 on weekdays and 10:00–17:00 at weekends, providing reliable, all-weather shopping in a city where much else happens out in the open air. Whether you are refreshing your wardrobe, grabbing a meal or simply taking shelter from a North Jutland shower, Friis works as a convenient urban hub.

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