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By Vicky: Contemporary Danish Style at Lakolk Butikscenter

Discover Danish island style and boutique shopping at By Vicky, an inviting clothing store in Rømø's lively Lakolk Butikscenter near the legendary west coast beaches.

4.5

By Vicky is a charming independent clothing store nestled within Rømø’s popular Lakolk Butikscenter. Known for its carefully curated selection of Scandinavian fashion and accessories, the shop offers visitors a taste of Danish coastal style and hospitality. Whether browsing for a warm sweater, summer dress, or a unique souvenir, By Vicky makes for a memorable stop on the island’s famous west coast shopping promenade.

A brief summary to By Vicky

  • Monday 10 am-5 pm
  • Tuesday 10 am-5 pm
  • Wednesday 10 am-5 pm
  • Thursday 10 am-5 pm
  • Friday 10 am-5 pm
  • Saturday 10 am-5 pm
  • Sunday 10 am-5 pm

Local tips

  • Shop early in the day to avoid afternoon crowds, as Lakolk Butikscenter is a major stop for tourists during the high season.
  • Ask staff for advice on layering—a must for the island’s changeable weather.
  • Pair your visit with a stroll to nearby Lakolk Strand, one of Denmark’s broadest beaches, perfect for post-shopping relaxation.
  • Many shops in the center offer Danish and German language assistance, but English is widely spoken.
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Set against Rømø’s unforgettable backdrop of wide sandy beaches and salty sea air, By Vicky embodies the relaxed, contemporary spirit of Danish island living. Located inside Lakolk Butikscenter—one of the island’s main commercial hubs and a stone’s throw from the islands’ renowned shoreline—this boutique instantly feels welcoming. Its airy interior is thoughtfully arranged, making it easy for visitors to browse the latest Scandinavian fashion trends alongside timeless classics. The selection features a blend of established Danish brands and smaller design labels, with pieces chosen for both style and comfort. Here, travelers discover soft knits, coastal-inspired apparel, accessories, and jewelry—many of which echo the laid-back elegance typical of Denmark’s Wadden Sea coast. The staff is known for providing friendly, personal service, often happy to share local tips or fashion advice. By Vicky stands out as an alternative to larger chain stores, maintaining an intimate shopping atmosphere that inspires slow browsing. While the shop’s offerings are trendy, they retain practical appeal for travelers, with seasonally appropriate choices like cozy layers for windswept walks or sun hats for a warm day at Lakolk Beach. With its commitment to quality and its distinctly local vibe, By Vicky is a spot where visitors can take a bit of Danish hygge with them—be it a statement scarf or a stylish sweater. The shop’s position within Lakolk Butikscenter also makes it easy to pair a visit with lunch, a coffee, or further exploration of nearby craft and specialty stores.

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