Normal Roskilde
Brand-name products at unbeatable prices in central Roskilde's premier discount store.
Normal is a discount retail store in central Roskilde offering brand-name products at significantly reduced prices. The store stocks everyday essentials including beauty products, household items, snacks, and personal care goods, with inventory refreshed weekly. Located on Skomagergade in the heart of Roskilde's shopping district, Normal provides budget-conscious shoppers with access to familiar European brands at 30–60% below typical retail prices through direct purchasing from distributors.
A brief summary to Normal
- Skomagergade 5, 7, Roskilde, 4000, DK
- +4522207962
- Visit website
- Duration: 0.5 to 1.5 hours
- Budget
-
Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-3 pm
- Tuesday 9:30 am-7 pm
- Wednesday 9:30 am-7 pm
- Thursday 9:30 am-7 pm
- Friday 9:30 am-9 pm
- Saturday 9:30 am-4 pm
- Sunday 10 am-3 pm
Local tips
- Visit mid-week (Tuesday–Thursday) during morning hours for the quietest shopping experience and easiest browsing of the full product selection.
- Check the weekly rotating inventory regularly; new products arrive constantly, so frequent visits often yield different finds and seasonal items.
- Combine your visit with shopping at nearby retailers on Skomagergade or dining at local cafés to maximize your time in the area.
- Bring a reusable bag or be prepared to purchase one; the store's focus on value means minimal packaging waste.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
Normal location weather suitability
-
Any Weather
Discover more about Normal
A Treasure Trove of Discounted Brands
Normal Roskilde operates as a discount retail destination where everyday products from well-known European brands are sold at permanently reduced prices. The store's business model bypasses traditional retail intermediaries by purchasing directly from distributors across the European Union, allowing significant savings to be passed directly to customers. Shoppers regularly find savings of 30–60% compared to standard market prices on items ranging from cleaning supplies and personal hygiene products to cosmetics and snacks.Constantly Evolving Inventory
Beyond its core selection of discounted branded goods, Normal distinguishes itself through a dynamic inventory that changes weekly. The store introduces approximately 100 new products each week, creating an element of discovery for both first-time visitors and regular customers. This rotating stock includes imported confectionery unavailable elsewhere in Denmark, specialty beauty products with unique scents, and trending items popularized on social media. The combination of stable, low-priced staples and ever-changing novelties makes each visit potentially rewarding for those seeking both value and variety.Comprehensive Product Range
The store's product categories span multiple aspects of daily life. Beauty and personal care sections feature items from brands such as L'Oréal, Maybelline, and Gillette. Household essentials include cleaning products like Ajax, while the food and beverage section offers both everyday staples and international snacks. Practical items such as toothpaste, sunscreen, and quick snacks are all consolidated in one location, streamlining the shopping experience for customers managing busy schedules.Central Location and Shopping Integration
Positioned at Skomagergade 5–7 in central Roskilde, Normal sits within easy reach of the city's primary shopping district. The location facilitates convenient combination shopping, allowing visitors to explore multiple retailers and dining options in the surrounding area. The store's accessibility via public transport and proximity to parking makes it a practical stop for both planned shopping trips and spontaneous visits while exploring Roskilde's commercial center.Customer Experience and Service
Staff members are trained to provide guidance and product recommendations, supporting customers in discovering new items or finding specific solutions for everyday needs. The store maintains a welcoming atmosphere designed to make budget-conscious shopping straightforward and enjoyable. The retail environment is organized to facilitate efficient browsing and checkout, respecting the time constraints of customers with varying shopping objectives.Iconic landmarks you can’t miss
Det Kongelige Palæ i Roskilde
0.2 km
Baroque palace where Danish royalty met democracy, now a vibrant hub for art and culture.
Skänk Beer & Wine bar
0.6 km
Experience Aarhus’ celestial heritage at the Ole Rømer Observatory, where history, culture, and astronomy converge for hands-on stargazing and exploration.
Roskildekrukkerne
0.6 km
Three colossal ceramic jars rising from a mirrored basin transform Roskilde’s station square into an open-air monument to a thousand years of city history.
Sct Hans Have
1.9 km
Explore Aarhus’ signature waterfront, where innovative architecture, lively promenades, and maritime history create Denmark’s most vibrant urban shoreline.
Masterhøj udsigtspost
3.6 km
Bronze Age mound commanding 360-degree views of Roskilde, fjord, and medieval heritage.
Køge Nord
16.8 km
A soaring timber‑lined footbridge and high‑speed rail hub turning everyday commuting into a slice of contemporary Danish architecture and panoramic landscape.
Ølstykke bypark - Bebyggelsen Søhøj Park ligger nord for byparken, fjern ALT med Søhøj også naturlegeplasen
17.2 km
Discover Ølstykke Bypark, a green haven offering tranquility and recreation in the heart of Ølstykke, perfect for families, nature lovers, and community events.
Køge Å
18.8 km
Explore Skagen’s maritime history with hands-on exhibits and live marine engines at Maskinrummet, an atmospheric museum in the heart of the harbour.
Roskilde Fjord
18.9 km
Discover Roskilde Fjord: A blend of Viking history, serene landscapes, and outdoor adventures awaits in this captivating Danish destination, easily accessible from Copenhagen.
Køge Ås
19.8 km
Striking lighthouse at Denmark’s northern edge, offering panoramic views, interactive birdwatching, café, exhibitions, and a window into Skagen’s wild coastal nature.
Gerlevparkens Venner
19.9 km
Discover Denmark's horticultural heritage at Gerlevparken near Jægerspris: explore unique rose collections, a diverse tree collection, and tranquil gardens maintained by dedicated volunteers.
Bronzestien - Køge Ås
20.8 km
Stroll through ancient landscapes along Køge Ås, where prehistoric burial mounds and glacial history meet serene Danish woodlands near Køge.
Gammel Køgegård
20.9 km
Discover the enchanting world of teddy bears at Skagen Bamsemuseum, a must-visit attraction in Denmark's northernmost town.
KØS Museum of Art in Public Spaces
21.3 km
A must-visit in Skagen, Denmark, the Bamsemuseum enchants visitors with a vast collection of teddy bears and playful exhibits, celebrating nostalgia and Danish culture.
Mindesten for Træskoslaget
21.3 km
A modest memorial stone in central Køge marking the 1807 “Clogs Battle,” where local militia faced British troops during the turbulent Gunboat War.
Unmissable attractions to see
Stændertorvet
0.1 km
Historic heart of Roskilde where cathedral views, markets and daily city life meet on a broad, atmospheric square framed by shops, cafés and civic buildings.
Byens Hus
0.1 km
Community-powered civic townhouse in Roskilde’s old city hall, where history, democracy and everyday cultural life share the same welcoming rooms.
Domkirkemuseet
0.2 km
Intimate museum spaces inside Roskilde’s UNESCO-listed cathedral, revealing the hidden stories behind royal tombs, brick Gothic architecture and a millennium of Danish faith.
Roskilde Cathedral
0.2 km
UNESCO-listed brick Gothic cathedral and royal mausoleum where a thousand years of Danish history, architecture and monarchy meet under soaring red-brick vaults.
Gravmonument over Frederik IX
0.2 km
Et stille, åbent kongeligt gravsted ved Roskilde Domkirke, hvor sømandskongens enkle sten, nordatlantiske materialer og moderne murværk møder udsigten mod fjorden.
Håndværksmuseet
0.2 km
An intimate upstairs museum in historic Roskilde, where traditional woodcraft tools and workshops trace the journey from forest timber to finely made everyday objects.
Rektorkilden
0.2 km
Explore experimentation and innovation at Roskilde’s Museum of Contemporary Art, where cutting-edge exhibitions and performances illuminate the evolving world of modern art.
Kildehuset
0.2 km
A modest former schoolhouse tucked into a cobbled lane, Kildehuset reveals Roskilde’s quieter side through small‑scale history and intimate streetscape.
Maglekilde
0.3 km
A modest timber wellhouse over Roskilde’s most powerful spring, where centuries of mills, spas and industry once turned the steady flow of water into the city’s lifeblood.
Roskilde Museum
0.3 km
Denmark's premier city museum revealing a thousand years of history in two heritage buildings.
Sct Hans Kilde
0.3 km
A tiny historic spring tucked behind Roskilde’s houses, Sct. Hans Kilde offers a brief, tranquil glimpse into the town’s medieval, church-linked water heritage.
Klosterkilden
0.5 km
Explore the captivating Baroque landscapes, woodland walks, and grandeur of Ledreborg Park, a serene 18th-century estate just outside Roskilde in Lejre.
Hestebrønden
0.6 km
A bronze horse fountain anchoring busy Hestetorvet square, Hestebrønden blends everyday city life with a quiet nod to Roskilde’s horse market past.
Roskilde Jars
0.6 km
Monumental ceramic sculptures greeting you at Roskilde’s station square, the Roskilde Jars fuse ancient jar symbolism with bold contemporary public art.
Helligkors Kilde
0.6 km
Once a famed holy spring and royal water source, Hellig Kors Kilde is now a quiet stone-framed reminder of Roskilde’s deep bond with its life-giving springs.
Essential places to dine
Namaste - Restaurant Roskilde
0.0 km
Authentic North Indian cuisine in a beautifully restored historic building in central Roskilde.
Restaurant Upstairs
0.0 km
Elevated European dining in historic Roskilde, where seasonal ingredients and skilled craftsmanship meet Nordic warmth.
Café A Roskilde
0.1 km
Casual all‑day café on Roskilde’s main square, serving familiar brunch plates, burgers and drinks with outdoor seating and easygoing atmosphere in the historic center.
Basilico
0.1 km
Casual Italian comfort and generous pizzas in the heart of Roskilde’s old town, ideal for a relaxed, family‑friendly break between cathedral and shopping.
Cafe Vivaldi
0.1 km
Bright all-day café on Roskilde’s historic main square, mixing generous comfort food, relaxed drinks and prime cathedral-side people-watching.
Restaurant Raadhuskælderen
0.1 km
Historic cellar dining beneath Roskilde’s old town hall, serving classic Danish smørrebrød and hearty dishes in a warm, modern-meets-traditional setting.
Lenes Streetfood
0.1 km
Casual Danish street food served from a cozy kiosk on Roskilde’s historic Stændertorvet square, perfect for a quick, affordable bite between cathedral and city sights.
Restaurant Mumm I/S
0.1 km
Slow-food focused, seasonal small-plate dining in an intimate Roskilde townhouse with a leafy summer courtyard and a distinctly Nordic, wine-led evening atmosphere.
Halifax Burgers Roskilde
0.2 km
Casual build-your-own burger joint on Roskilde’s main street, pairing generous portions and craft drinks with a strong line-up of vegetarian and vegan options.
Marcella Pizza & Pasta - Restaurant Roskilde
0.2 km
Cozy Italian bistro in Roskilde’s main shopping street, serving Neapolitan-style pizzas, generous pasta dishes and easygoing, family-friendly comfort food.
Café Korn - Roskilde
0.2 km
Cosy all‑day café and brasserie on Roskilde’s main pedestrian street, serving hearty brunches, burgers and salads in a warm, grocery‑style setting.
Rib House
0.2 km
Hearty ribs and grill classics in a relaxed, family‑friendly steakhouse tucked into a central Roskilde courtyard near the city’s historic sights.
Nua Mama's Secret
0.2 km
Cozy Thai dinners with generous curries, sizzling stir-fries and vegan-friendly options in the historic streets of central Roskilde.
Bella-Capri Restaurant-Pizzaria
0.3 km
Unpretentious Italian comfort food in the heart of Roskilde, serving generous pizzas and hearty mains in a relaxed, family-friendly neighbourhood setting.
Florentz Cafe & Brasserie - Restaurant Roskilde
0.3 km
French-inspired café and brasserie in Roskilde’s historic Hotel Prindsen building, serving brunch, bistro classics and drinks on lively pedestrian Algade.
Markets, malls and hidden boutiques
Normal
0.0 km
Brand-name products at unbeatable prices in central Roskilde's premier discount store.
Den franske vinhandel
0.0 km
Historic Roskilde wine merchant with a cavernous cellar, freshly roasted coffee and gourmet treats, turning a simple shopping stop into a richly flavoured experience.
Copenhagen Luxe Roskilde
0.0 km
Curated Scandinavian fashion in natural materials on Roskilde's pedestrian shopping street.
Boutique Dedenroth v / Helle Dedenroth
0.1 km
Owner-run women’s fashion boutique on Roskilde’s central square, offering curated, timeless clothing and a relaxed, personal shopping experience.
Bog & Idé
0.1 km
Central Roskilde’s cozy book and gift shop, where classic Danish bookselling meets games, stationery and everyday essentials on historic Stændertorvet.
Guldfuglen A/S
0.1 km
Traditional Roskilde jeweller on lively Skomagergade, offering classic jewellery, watches and personal service in a calm, central setting.
Friluftsland
0.1 km
Specialist outdoor shop in central Roskilde, equipping you with quality clothing, footwear and gear for Scandinavian weather, local escapes and longer adventures.
Perssons Roskilde
0.1 km
Contemporary fashion in the heart of Roskilde's historic shopping district.
Hobbii
0.1 km
Denmark's premier yarn destination where creativity meets expert guidance and community.
NORII Roskilde
0.2 km
A cozy Scandinavian womenswear boutique on Roskilde’s Algade, offering curated, timeless pieces and personal service in the heart of the historic city.
PURE Copenhagen
0.2 km
A cosy Roskilde boutique blending Scandinavian-inspired women’s fashion, personal styling, and a relaxed neighbourhood feel right on historic Algade.
Byline Denmark (tidligere Byline & Bisgaard)
0.2 km
A cozy courtyard boutique in the heart of Roskilde, blending Scandinavian fashion, accessories, and gift ideas in a calm, well-curated setting.
Metropol
0.2 km
Intimate Roskilde boutique in Djalma Lunds Gård, blending Scandinavian style, curated labels and a touch of vintage in a calm, welcoming shopping space.
Inspiration Roskilde
0.2 km
Scandinavian home inspiration in the heart of historic Roskilde's shopping district.
Bahne
0.2 km
Scandi-chic fashion, interiors and gifts gathered under one roof on Roskilde’s main shopping street, blending everyday practicality with laid-back Danish style.
Essential bars & hidden hideouts
PROP Vin og Tapasbar
0.1 km
Intimate Roskilde wine bar pairing curated bottles with Mediterranean-inspired tapas in a candlelit room and sheltered courtyard, strictly for a relaxed 25+ crowd.
Gullanden
0.1 km
An unpretentious Roskilde pub with darts, DJ nights, cold beer and a loyal local crowd, where evenings stretch easily into the early hours.
Ruder Konge Bodega
0.2 km
A timeworn Danish bodega in central Roskilde, offering cheap beer, pool tables and unpretentious pub life just off the city’s main pedestrian street.
PAUSE
0.2 km
Intimate wine and beer bar in Roskilde's historic center, celebrating Nordic hospitality and craft beverages.
28 Live
0.3 km
A lively “youth club for adults” in central Roskilde, blending bar, games, live shows, sport and nightclub energy under one sociable roof.
Gustav Wieds - Byens Ølbar
0.4 km
Craft-focused neighbourhood beer bar in central Roskilde, combining eight rotating taps, a cosy wooden interior, jukebox tunes and billiards in a relaxed local atmosphere.
Klosterkælderen
0.5 km
Roskilde's premier craft beer cellar with 200+ beers and authentic Danish pub charm.
Georges Bodega
0.6 km
Old-school Danish bodega at Roskilde’s Hestetorvet, pouring cold beer from morning to late night with indoor smoking, local regulars and station-square views.
Copé Lounge
0.6 km
Urban lounge bar by Roskilde’s main square, blending backyard summer vibes, easygoing cocktails and cosy Danish hygge late into the night.
Mulligans Irish Pub
0.6 km
Authentic Irish pub in two storeys with live music, craft beers, and vibrant social atmosphere in central Roskilde.
Teatercaféen
0.8 km
Unpretentious local beer hall in Roskilde where everyday life, cheap drinks and warm conversation matter more than design or trends.
Roskilde Bodega
1.0 km
Classic Danish corner bar on Holbækvej with pool, darts, slot machines and a lively local crowd, offering an unpolished, authentic bodega atmosphere from day to late night.
Vinbaren Muicon
1.5 km
An intimate wine bar in Roskilde’s Musicon district, pairing cozy Nordic warmth with a curated wine list and relaxed, conversation-friendly vibes.
Musicon Mikrobryggeri
1.5 km
Local craft beer, stainless-steel tanks and live music energy in the heart of Roskilde’s creative Musicon district.
Charlie Chaplin
1.6 km
An unfussy neighbourhood bar in Roskilde, Charlie Chaplin pours cold beers and warm conversation in a relaxed local bodega setting far from the city’s tourist crowds.
For the vibe & atmosphere seeker
- Casual
- Fun-filled
- Unique
For the design and aesthetic lover
- Minimalist Designs
For the architecture buff
- Modern
For the social media creator & influencer
- Photo Spots
For the eco-conscious traveler
- Low Impact
- Locally Managed
For the kind of experience you’re after
- Day Trip
- Roadtrip Stop
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Solo Friendly
- Couple Friendly
- Senior Friendly
- Wheelchair Access