Von Broich Mohair ApS

From Breeding to Boutique: A Mohair Heritage

Von Broich Mohair ApS represents a unique transition from agricultural production to artisanal retail. Established in 1992, the business emerged directly from years of hands-on mohair goat breeding and raw fiber production. The shop's foundation rests on intimate knowledge of mohair cultivation, processing, and quality standards—expertise that informs every product selection and design decision. Today, the company operates under the Mohair by Canard brand, maintaining its commitment to sourcing only the finest mohair available while preserving the ethical practices developed during its farming years.

The Luxury of Natural Fiber

Mohair stands among the world's most exclusive natural fibers, comparable to cashmere and silk in both luxury status and production complexity. Derived from Angora goats, mohair possesses remarkable properties: it is naturally elastic, capable of stretching up to 30 percent without losing shape; inherently flame-resistant; moisture-wicking in summer warmth and insulating in winter cold; and naturally resistant to wrinkles and dirt. These qualities make mohair exceptionally durable despite its feather-light texture. The fiber's fineness is graded by the age of the animal, with the finest mohair—known as Superkid—measuring under 27 microns in diameter. Von Broich's product range reflects this understanding, offering items calibrated to different fiber qualities and seasonal needs.

Ethical Sourcing and Sustainable Practice

The shop's mohair originates from small farms in South Africa's Karoo region, where the fiber has been refined over two centuries into a product of exceptional quality. South Africa's mohair industry itself began by historical accident: in 1838, the Sultan of Turkey sent breeding stock to South Africa, including a pregnant female whose offspring established the entire breeding line. Today, mohair production in the Karoo supports long-term economic sustainability for the region while maintaining animal welfare standards. Angora goats are sheared twice yearly—typically in spring and autumn—yielding between 1 and 6 kilograms per animal depending on age, gender, and bloodline. Von Broich's commitment to ethical sourcing means customers can purchase with confidence that animals have been treated with respect throughout the production chain.

Curated Product Selection

The retail space showcases an extensive range of mohair products, each selected for quality and utility. The sock collection spans multiple categories: thin ankle socks for summer comfort, standard everyday socks, knee-length variants for boot wear, specialized hiking and ski socks with reinforced construction, and hunter socks designed for outdoor cold-weather use. Beyond hosiery, Von Broich offers luxury blankets, hand-knitted and machine-knitted garments, hats, baby clothes, ponchos, shawls, scarves, and slippers. Yarn and knitting kits appeal to crafters seeking premium materials. Prices reflect the luxury positioning: standard socks begin around 135–175 Danish kroner, while a luxury mohair blanket (150 x 200 cm) is priced at 2,100 Danish kroner. This pricing aligns with global mohair economics, where raw fiber costs approximately 8 dollars per pound, processed fiber reaches 40 dollars per pound, and finished yarn commands up to 150 dollars per pound.

The Mohair Goat: History and Biology

The first mohair goats arrived in Denmark in 1987, imported from New Zealand. Early imports represented the Australian-Asian line—animals with minimal coat fat that produced fine, clean white fiber but limited quantity. By the mid-1990s, Von Broich and other Danish breeders gained access to Texas and South African bloodlines, which, though less fertile, delivered twice the mohair yield with superior fineness. The South African line proved definitively superior for commercial production. Mohair goats have served human communities for millennia, originating in the Himalayan regions and spreading globally. Their distinctive long, curly coats evolved to suit dry steppes, deserts, and mountainous climates—the same characteristics that make the fiber so valuable in modern textiles.

A Destination for Fiber Enthusiasts

Von Broich Mohair operates as both a retail shop and a knowledge hub for anyone interested in natural fibers, sustainable textiles, and ethical production. The business maintains a small team (1–10 employees) that can offer personalized guidance on product selection, fiber properties, and care instructions. The shop's welcoming atmosphere and reputation for quality have earned strong customer appreciation, reflected in consistently high ratings. For visitors to rural North Jutland, Von Broich represents an opportunity to engage directly with a niche luxury market rooted in genuine expertise and decades of hands-on experience.