Normal Vejle
Danish discount treasure hunt with fixed low prices and 100 new surprises every week.
Normal is a Danish discount retail chain offering everyday essentials at fixed low prices across a carefully curated selection of known brands and weekly rotating surprises. Located on Torvegade in central Vejle, this treasure-hunt-style store features personal care, household products, and cleaning supplies with consistent pricing and a constantly refreshed inventory of 100 new items weekly.
A brief summary to Normal
- Torvegade 12, Vejle, 7100, DK
- +4522207953
- Visit website
- Duration: 0.75 to 2.5 hours
- Budget
-
Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-4 pm
- Tuesday 9:30 am-7 pm
- Wednesday 9:30 am-7 pm
- Thursday 9:30 am-7 pm
- Friday 9:30 am-7 pm
- Saturday 9:30 am-5 pm
- Sunday 10 am-4 pm
Local tips
- Visit midweek for a less crowded experience; Tuesdays through Thursdays typically see lighter foot traffic than weekends.
- Plan extended browsing time—the labyrinthine layout and rotating inventory reward unhurried exploration rather than quick shopping runs.
- Check the weekly rotation schedule on normal.dk or social media to anticipate new product categories and plan themed shopping trips.
- Bring a reusable bag or purchase one on-site; the fixed-price model means no promotional bags, but sturdy carriers enhance the treasure-hunt experience.
- Arrive early on Fridays if seeking specific items, as the extended hours and weekend preparation draw higher volumes by afternoon.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
Normal location weather suitability
-
Any Weather
Discover more about Normal
A Danish Retail Revolution
Normal represents a distinctly Scandinavian approach to discount retail, founded in 2013 with its first store in Silkeborg. The chain has grown to over 400 locations across Denmark, Norway, Sweden, the Netherlands, France, Finland, and Portugal. The Vejle location sits prominently on Torvegade in the city center, embodying the brand's philosophy of offering "normal goods at abnormal prices." Rather than competing on flash sales or promotional pricing, Normal maintains transparent, fixed low prices on all items, ensuring consistency and predictability for regular shoppers.The Treasure Hunt Experience
What distinguishes Normal from conventional discount stores is its deliberate design as a discovery destination. The store layout functions as a labyrinth that encourages exploration, with carefully arranged displays and podiums that shift weekly. Every visit promises something new—100 fresh items rotate through the shelves each week, creating an ever-changing inventory that rewards repeat customers. This approach transforms routine shopping into an adventure, where familiar sections sit alongside unexpected finds from both established and emerging brands.Product Range and Pricing Philosophy
The core inventory spans personal care, haircare, dental hygiene, makeup, cleaning products, and household essentials—items fundamental to daily life. All products carry fixed, low prices with no promotional discounting or loss-leader tactics. This model eliminates price fluctuation and basket-building strategies, instead offering genuine value through consistently reduced margins. The brand's commitment to affordability without compromise has earned strong customer recognition across its Nordic and European markets.Location and Accessibility
Situated at Torvegade 12 in Vejle's shopping district, the store benefits from central positioning within the pedestrian-friendly city center. The location places it within easy walking distance of other retail options and public amenities. Standard shopping hours accommodate both weekday and weekend visitors, with extended Friday hours reflecting typical Danish retail patterns. The store's integration into the broader Vejle shopping ecosystem makes it a natural stop during city center visits.Iconic landmarks you can’t miss
The Midgård Well
0.1 km
A coiled Norse serpent, a quiet city fountain and a whole mythic world wrapped into one small corner of central Vejle.
VisitVejle
0.3 km
Explore Andelstrappen and Fortællegyngestolen in Odense: A fusion of nature's beauty and rich literary heritage.
Vejle Vindmølle
1.0 km
Historic windmill turned art gallery with panoramic city views and rotating contemporary exhibitions.
Troldborg Ring
12.4 km
Iron Age refuge fortress on a wooded hilltop, where grassy ramparts, “Devil’s Valley” slopes and wide views over Vejle Ådal bring deep Danish history to life.
Fredericia Vold
20.8 km
Northern Europe's best-preserved fortress ramparts, where 370 years of Danish military history meets urban parkland.
Årtusindeskifte Eg
21.4 km
An ancient oak rooted in Horsens' heart, where nature and urban life converge in timeless harmony.
Jættestuen grønhøj
24.1 km
5.000 år gammel jættestue midt i det østjyske kulturlandskab – et stille møde mellem bondestenalderens stenkonstruktioner, skov, marker og Bygholm Sø.
Kolding St.
24.4 km
The compact rail and bus hub that delivers you straight into Kolding’s mix of castle-topped history, cobbled streets and fjord-side modern design.
Milling Hotel Saxildhus
24.4 km
Neo-Gothic English church set by Copenhagen’s Churchill Park and Kastellet, famed for its stained-glass windows, flint architecture, and tranquil atmosphere.
Saint Nicolas Church
24.5 km
Kolding’s oldest church, where medieval roots, Renaissance artistry, and daily parish life meet under a red-brick neo‑Gothic tower.
Borchs Gård
24.6 km
A vividly painted Renaissance townhouse from 1595, Borchs Gård brings Kolding’s mercantile past to life on the edge of lively Akseltorv square.
The Passage
24.7 km
Kolding's historic covered arcade where local shops, cafés, and the lively English Pub create an authentic downtown gathering space.
Villa Gertrud - Bed & Breakfast
24.7 km
St Alban’s Church is Copenhagen’s only Anglican church—an elegant Neo-Gothic landmark in Churchill Park, celebrated for its English architectural charm and tranquil location.
Helligkorsgade 18
24.7 km
Denmark's rarest medieval townhouse, where 437 years of history meet contemporary art.
Old Cemetery
25.1 km
Discover St Alban's Church, Copenhagen's striking English Gothic landmark, nestled by Kastellet and Churchill Park, uniting Nordic and British heritage in a serene riverside setting.
Unmissable attractions to see
The Vejle Local Heritage Archive
0.1 km
A quiet, document-filled heart of Vejle where photographs, records and maps preserve the city’s everyday history and help visitors trace stories across generations.
Anno Dom 1913
0.1 km
Compact yet characterful, Anno Dom 1913 is Vejle’s early 20th‑century fountain monument anchoring historic Kirketorvet with stone, water, and quiet civic pride.
Vejle Art Museum
0.2 km
Free Danish art, from Golden Age painting to sensory contemporary installations, in a compact and inviting museum right in the centre of Vejle.
Mariaparken
0.2 km
A former parking lot turned vibrant green hub, Mariaparken blends multi-sport play, hammocks, grills and events into Vejle’s most central urban park.
Økolariet
0.2 km
Hands‑on climate, nature and sustainability center in central Vejle, with immersive exhibits, a rooftop garden and free admission for all ages.
Byparken
0.2 km
Vejle's cherished urban park: fountains, streams, and tranquil green space in the city heart.
Kunsthal Vejle
0.3 km
Artist-run contemporary art on Banegårdspladsen, transforming Vejle’s busy station square into a free, around-the-clock urban gallery for local and international voices.
Kulturmuseet
0.6 km
Industrielle spinderihaller forvandlet til et levende museum om Vejles historie – fra moselig og jernalder til natteliv, arbejde og hverdagsliv i dag.
Spinderihallerne
0.6 km
Historic mill reimagined as Vejle's beating heart for art, design, innovation, and creative community.
Biblioteksparken
0.9 km
Experience the serene beauty and cultural vibrancy of Biblioteksparken, Vejle's cherished urban oasis.
Befrielsessten i Vejle
0.9 km
Et stille hjørne af Vejle, hvor en enkel mindesten og et lille grønt anlæg fortæller den store historie om Danmarks befrielse i 1945.
Vejle Kunstforening
1.0 km
Contemporary art in a historic 19th‑century windmill, where changing exhibitions and intimate spaces bring Vejle’s creative scene into a unique circular gallery.
Tyrelodspynten
1.0 km
Compact hilltop park and neighborhood viewpoint where Vejle, its valley and Vejle Fjord unfold in a broad panorama above the trees of Sønderskoven.
Vejle Havn Mole
1.6 km
A sleek fjordside pier framed by yachts, bold waterfront architecture and open sky, Vejle Havn Mole blends modern Danish design with calm, everyday harbor life.
Pedersholm
1.7 km
Historic manor and leafy woodland on the edge of Vejle, where quiet paths, old trees and a stately façade create a gentle green pause between town and countryside.
Essential places to dine
Meat & Eat Premium
0.0 km
Central Vejle steakhouse-style restaurant specialising in generous meat dishes, burgers and platters in a casual, social setting just off the main square.
1401 - Tapas & Burgers
0.1 km
Casual Nordic tapas, gourmet burgers and brunch served in a relaxed, share‑friendly setting right on Vejle’s central Rådhustorvet.
Restaurant Nögen
0.1 km
Inventive social dining in Vejle, where surplus seasonal ingredients become elegant tasting menus in a raw-meets-cozy New York–inspired setting.
Caféen Den Gamle Arrest
0.1 km
Atmospheric café-restaurant in Vejle’s former town jail, blending historic brickwork and cosy candlelight with casual meals, drinks and sociable, laid-back charm.
ONKEL A
0.1 km
Vejle's beloved lunch café serving generous handmade sandwiches, vegan brunches, and seasonal Nordic fare.
Garage Burgerbar
0.1 km
No‑nonsense American‑style burgers, fries and shakes served in a laid‑back, garage‑inspired bar right on Vejle’s central square, perfect for a quick and inexpensive bite.
FISK & frokost
0.1 km
Vejle's premier seafood destination, where fresh fish and Danish tradition meet refined simplicity.
A/S Pse Nr. 2135
0.1 km
Authentic Danish hospitality and traditional cuisine in Vejle's most welcoming neighborhood restaurant.
Konstantinobel
0.1 km
Long‑running Vejle favorite for generous pizza and kebab, offering casual dine‑in and quick takeaway in a central, no‑nonsense setting on Vissingsgade.
No 14 Vinbar
0.1 km
Spanish wines and tapas in an intimate historic courtyard setting, where expertise meets warmth.
Casablanca
0.2 km
Lantern-lit Moroccan dining tucked into a historic side street off Vejle’s pedestrian heart, blending North African flavours with cozy Danish city charm.
Enzo & C Vejle C
0.2 km
Modern Italian kitchen in the heart of Vejle, serving wood-fired pizzas, hearty pastas and classic comfort dishes in a warm, contemporary setting.
OASIA - sushi & wok
0.2 km
Fresh-made sushi and wok cuisine in central Vejle's premier hotel dining destination.
Il Teatro
0.2 km
Family‑run Italian favourite opposite Vejle Music Theatre, serving classic pizzas, homemade pasta and set theatre menus in warm, theatre‑inspired surroundings.
Atami Sushi Restaurant
0.2 km
Bright, casual all-you-can-eat sushi in the heart of Vejle, blending Japanese flavours, Nordic ease and playful tech touches in a lively, family-friendly setting.
Markets, malls and hidden boutiques
Normal
0.0 km
Danish discount treasure hunt with fixed low prices and 100 new surprises every week.
Søstrene Grene, Vejle
0.0 km
A cosy Danish design and hobby universe in central Vejle, where winding aisles, soft lighting and changing collections invite slow browsing and small creative discoveries.
Noa Noa
0.1 km
A calm, Scandinavian fashion boutique in Vejle’s centre, showcasing Noa Noa’s feminine, bohemian-inspired designs in a warm, homely setting on Torvegade.
Gavehuset/Per Dam Nielsen
0.1 km
A traditional, small-scale gift and bag shop on Vejle’s Grønnegade, offering locally rooted presents and everyday accessories in a calm, personal setting.
Fair Trade Butik Salam
0.1 km
A colourful fair-trade world shop in central Vejle, where ethical gifts, handmade crafts and global stories meet Scandinavian everyday life.
Kas'mir Vejle
0.1 km
A calm, contemporary women’s fashion boutique on Vejle’s main shopping street, blending Scandinavian style, quality fabrics and carefully chosen accessories.
The Body Shop
0.2 km
Compact, cruelty‑free beauty hub on Nørregade in Vejle, packed with nature‑inspired skincare, body treats and ready-to-wrap gifts for quick yet mindful shopping.
Underground
0.2 km
Compact streetwear and sneaker specialist in Vejle’s central shopping streets, blending skate-inspired labels and everyday urban style in an easygoing setting.
Only
0.2 km
Central Vejle’s go-to women’s fashion store for trend-focused denim, dresses and everyday styles in a bright, modern high-street setting.
Kop & Kande
0.2 km
Central Vejle homeware and gift shop offering Danish design, practical kitchen tools and thoughtful presents in a bright, well-organised space on Søndergade.
Bahne
0.2 km
A bright, central lifestyle store in Vejle, combining Scandinavian home design, fashion, wellness and gift ideas under one stylish roof on Nørregade.
Frk. Brøndum ApS
0.2 km
A cosy Danish fashion boutique on Vejle’s Nørregade, offering curated everyday style, friendly guidance and relaxed browsing in the heart of the pedestrian streets.
Flying Tiger Copenhagen
0.2 km
Colorful Danish design and affordable everyday essentials in Vejle's vibrant city center.
Gina Tricot
0.3 km
Compact Scandinavian womenswear store in central Vejle, offering fast-changing, affordable fashion and accessories along the city’s main pedestrian shopping street.
Rosa's Butik
0.3 km
A cosy yarn sanctuary in Paladspassagen, where shelves of colourful Scandinavian fibres and personal advice inspire knitters and crocheters in central Vejle.
Essential bars & hidden hideouts
Charly's Pub
0.1 km
Cozy, live-music–driven pub in the heart of Vejle, pouring special beers and cocktails for an adult crowd in a relaxed, late-opening, party-friendly setting.
The Old Irish Pub
0.2 km
Lively Irish-themed bar and late-night discotheque bringing music, pints and party vibes to central Vejle’s Dæmningen street.
Mi Bar
0.2 km
Vejle's premier cocktail bar crafting quality drinks in a welcoming weekend atmosphere.
The Knee-high bar
0.2 km
Vejle's beloved underground bar where low ceilings and high spirits create unforgettable nights.
Zwei Grosse Bier Bar Vejle A/S
0.2 km
High-energy Alpine after-ski bar in the heart of Vejle, serving big beers, loud party hits and late-night antics on Dæmningen’s busy nightlife strip.
Tartan Pub
0.2 km
Vejle's legendary Scottish pub since 1975—dance, drink, and connect in authentic Celtic charm.
BarMix Vejle
0.2 km
Late‑night energy, chart hits and a mature party crowd in the heart of Vejle’s nightlife strip on Dæmningen.
The Cat And Barrel
0.3 km
A warmly lit craft beer pub in central Vejle, blending British-style coziness, Danish microbrews, sports on screen and lively quiz and karaoke nights.
Sømærket v/Margit Østergaard Nielsen
0.3 km
Smoky, old-school brown bar by Vejle’s harbor, pouring inexpensive beers in a lively, no-frills atmosphere that feels more local living room than lounge.
Lucky's Sports-bar
0.3 km
Lively sports hub in central Vejle, blending big-screen action, shuffleboard and arcade fun with a relaxed pub atmosphere and late-night bar energy.
Marys Pub
0.4 km
Cosy, no-frills neighbourhood pub in central Vejle, pouring affordable beers and easygoing Danish hospitality from late morning until late at night.
Ølstuen
0.4 km
Authentic Danish pub where locals gather for affordable beer, genuine conversation, and timeless community spirit.
Lumskebugten Vejle
0.5 km
Authentic Danish bodega where maritime charm, live music, and genuine hospitality create unforgettable evenings.
Borgerkroen
0.6 km
A classic Danish neighborhood bar on lively Vestergade in Vejle, serving cold beer, warm conversation and unpretentious pub atmosphere from late morning to midnight.
Klausen Bar
0.7 km
Unpretentious Danish bodega-style bar in central Vejle, offering inexpensive drinks, karaoke nights and a cosy local atmosphere from noon till late on select days.
For the vibe & atmosphere seeker
- Casual
- Fun-filled
- Unique
- Quirky
For the design and aesthetic lover
- Minimalist Designs
- Modern Designs
For the architecture buff
- Modern
- Art & Design
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
For the eco-conscious traveler
- Sustainable
- Low Impact
For the kind of experience you’re after
- Photowalk
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Solo Friendly
- Couple Friendly
- Senior Friendly
- Wheelchair Access