H&M Viborg
Contemporary fashion for every style and season in Viborg's shopping heart.
H&M Viborg is a contemporary fashion retail destination located in the heart of Viborg's shopping district. Offering an extensive range of clothing, accessories, and footwear for men, women, and children, this store combines accessible style with quality basics and on-trend pieces. The welcoming retail environment provides a curated selection spanning casual wear, denim, lingerie, and seasonal collections, making it an ideal stop for everyday fashion needs and wardrobe updates.
A brief summary to H&M
- Sankt Mathias Gade 29, Viborg, 8800, DK
- +4570212200
- Visit website
- Duration: 0.5 to 2 hours
- Budget
-
Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-5:30 pm
- Tuesday 10 am-5:30 pm
- Wednesday 10 am-5:30 pm
- Thursday 10 am-5:30 pm
- Friday 10 am-6 pm
- Saturday 10 am-3 pm
Local tips
- Visit during weekday mornings (Monday–Thursday before noon) to avoid peak shopping hours and enjoy a more relaxed browsing experience with better access to fitting rooms.
- Check the store's seasonal sale periods and promotional campaigns for significant discounts on clothing and accessories, typically aligned with major fashion seasons.
- Take advantage of the H&M Kids and H&M Baby sections if shopping for younger family members; these areas offer quality basics and seasonal styles at accessible prices.
- The store closes on Sundays, so plan your visit for Monday through Saturday; Friday and Saturday afternoons tend to be busier than weekday mornings.
- Combine your visit with exploration of nearby shops and cafés on Sankt Mathias Gade to maximize your time in Viborg's shopping district.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
H&M location weather suitability
-
Any Weather
Discover more about H&M
Fashion Retail at the Heart of Viborg
H&M Viborg occupies a prominent position on Sankt Mathias Gade in the city center, serving as a key destination for contemporary fashion shopping. The store brings the global H&M brand experience to the local community, offering an accessible approach to current trends and timeless wardrobe essentials. Its central location makes it easily integrated into a broader shopping or city exploration itinerary.Comprehensive Collections Across All Demographics
The store stocks an extensive range of merchandise designed to serve diverse customer needs. Women's collections include tailored pieces, casual wear, denim, lingerie, and coordinated accessories. The men's section features both H&M's core basics and contemporary styles, while dedicated H&M Kids and H&M Baby sections cater to younger shoppers and parents. Specialized lines such as H&M Move—designed for active lifestyles—and Divided, the brand's youth-focused collection, provide options for specific occasions and preferences. Footwear, accessories, and undergarments are thoughtfully curated throughout the store.Accessible Shopping Experience
The store operates with a straightforward retail model focused on value and selection. Merchandise is organized by category and demographic, allowing customers to navigate efficiently whether shopping for specific items or browsing seasonal offerings. The staff are trained to assist with sizing, styling advice, and product information. The store's inexpensive price positioning makes fashion accessible to budget-conscious shoppers seeking quality basics and trend-forward pieces without premium pricing.Convenient Location and Accessibility
Situated in Viborg's central shopping area, the store benefits from proximity to other retailers, dining options, and public amenities. The location is easily accessible by foot for those exploring the city center, and parking options are available nearby. The store's integration into the broader shopping district makes it a natural stop during a shopping expedition or city visit.Seasonal and Promotional Offerings
Like all H&M locations, the Viborg store participates in seasonal collections and promotional campaigns throughout the year. New merchandise arrives regularly, reflecting current fashion trends and upcoming seasons. Customers can expect periodic sales and special offers aligned with the brand's global marketing calendar, providing opportunities for value-conscious shopping.Iconic landmarks you can’t miss
Vi er Viborg
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Viborg View
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Experience Dokk1, Aarhus’ state-of-the-art library and cultural center, where pioneering architecture meets urban vitality on the scenic waterfront.
Oberst J.C. Lunds Plads
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Historic public square anchoring Viborg's Cathedral Quarter and medieval city center.
Befrielsessten i Ravnstrup
7.8 km
A modest countryside liberation stone near Viborg, quietly commemorating Denmark’s freedom in 1945 amid open fields and a peaceful village setting.
Museum Salling
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Dive into Denmark's past at Museum Salling, where Limfjord's heritage comes alive through interactive exhibits, ancient artifacts, and engaging storytelling in scenic Skive.
Bølling Lake
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A restored glacial lake offering scenic walks, excellent fishing, and peaceful nature immersion in central Jutland.
Store Troldhøj
31.3 km
A cone-shaped summit offering panoramic valley views and a climbing tree in Denmark's scenic lake district.
Springvand
32.0 km
Northern Europe's grandest fountain transforms Silkeborg's lakeside with water jets soaring 33 meters high and mesmerizing evening light shows.
Jutland's Automobile Museum
32.2 km
Discover Denmark's automotive history at Jutland's Automobile Museum in Gjern, showcasing vintage cars and motorcycles from the early 1900s to iconic post-war models, offering a unique glimpse into the nation's motoring heritage.
silkeborg
32.2 km
Historic 1871 railway landmark connecting Central Jutland with frequent regional services and heritage charm.
Museum Silkeborg, Papirmuseet
32.3 km
Historic main square in the center of Roskilde, surrounded by vibrant markets, cafés, and the iconic cathedral—where Danish tradition meets everyday city life.
Statue of Michael Drewsen
32.3 km
Bronze tribute to Silkeborg’s founding industrialist, anchoring the historic town square and local traditions at the heart of Denmark’s lake district.
Museum Silkeborg, Hovedgården
32.4 km
Discover Byparkens Legeplads, a lively playground in Roskilde’s city park, blending creative play, family-friendly amenities, and community spirit in an urban green oasis.
Tollundmanden
32.5 km
Stændertorvet is the historic main square of Roskilde, home to bustling markets, festivals, and community life, set beside UNESCO-listed Roskilde Cathedral.
Landal Søhøjlandet
32.5 km
Escape to Landal Søhøjlandet in Denmark's Lake District: Family fun, water park thrills, outdoor adventures, and tranquil nature await in this scenic holiday paradise near Silkeborg.
Unmissable attractions to see
Latinerhaven
0.3 km
A fragrant historical oasis where fire-scarred earth bloomed into Viborg's most peaceful garden.
Skovgaard Museum in Viborg
0.3 km
An intimate art museum in Viborg’s former baroque town hall, celebrating the Skovgaard family’s Golden Age landscapes, church art and living artistic legacy.
Viborg Museum - Administration
0.3 km
Viborg Museum reveals the city’s fascinating evolution through hands-on exhibits, local artifacts, and engaging displays, nestled in the historic core of Viborg’s old town.
Vægtertorvet
0.3 km
A small, newly renewed square beside Viborg’s old guardhouse, where the city’s former night watchmen and its thousand-year story of law and order still echo softly.
Viborg Cathedral
0.4 km
Twin‑towered granite cathedral with a 900‑year‑old crypt, royal history and Joakim Skovgaard’s vivid biblical frescoes at the heart of Viborg’s old quarter.
Domkirkekvarteret i Viborg
0.4 km
Walk through Viborg’s Cathedral Quarter, where cobbled lanes, old townhouses and the granite cathedral weave a thousand years of Danish power, faith and law into one intimate streetscape.
Museum Wibergis
0.4 km
Autumn 2026: Step into 1000 years of Danish power struggles through vivid animation and immersive storytelling.
Viborg Kunsthal
0.5 km
Contemporary art in an 18th‑century lakeside distillery, Viborg Kunsthal blends bold exhibitions, residencies and events with a relaxed café and green surroundings.
Bible Garden
0.6 km
A living biblical library where over 100 scriptural plants bloom in thematic beds within historic Borgvold park.
Peak 12 Hotel
0.6 km
Sleek Scandinavian design hotel on the edge of historic Viborg, blending functional comfort, social lobby life and easy access to central Jutland sights.
Borgvold Park
0.7 km
Historic fortress earthworks turned lakeside park, blending English-style landscaping, a unique Bible Garden and family-friendly play areas in central Viborg.
Agern Skulptur
0.8 km
A small but striking outdoor artwork on Viborg’s edge, where clean contemporary lines meet soft Danish light and greenery in an open-air pause for reflection.
Willow Garden
0.8 km
A small willow-framed oasis in central Viborg, perfect for a short, tranquil pause amid trees, lawns and soft light between the city’s historic sights.
Søparken
0.9 km
Atmospheric living museum in a historic 1820s papermill, featuring live demonstrations, hands-on crafts, and working steam machines in rural Viborg.
Klosterskoven
1.0 km
Small, atmospheric woodland on Viborg’s edge, offering easy forest trails, quiet nature and a quick escape from city streets into soft, leafy calm.
Essential places to dine
Bone's Viborg
0.1 km
Lively Danish family restaurant serving classic American-style ribs, steaks and burgers with an all-you-can-eat salad and soft-ice bar in central Viborg.
Backyardburger Viborg
0.1 km
Central Viborg burger joint serving juicy, made-from-scratch burgers and fries in a relaxed, modern setting just off the main pedestrian streets.
Me Vietnamese Kitchen & Isbar
0.1 km
Casual Vietnamese comfort food and an ice-cream bar in the heart of Viborg’s old town, ideal for relaxed lunches, simple dinners and sweet breaks on Hjultorvet.
Café Baghuset
0.1 km
Hygge‑filled all‑day café in central Viborg, serving generous brunches, Danish comfort dishes, coffee and cocktails in an intimate, atmospheric setting.
Den Gyldne Okse
0.1 km
Hearty Danish–American steakhouse in Viborg’s old town, serving generous grilled plates in cosy wood‑lined rooms and a sheltered courtyard off a cobbled side street.
Jensens Bøfhus
0.1 km
Casual Danish steakhouse on Viborg’s central square, serving family-friendly comfort dishes, generous portions and soft-ice treats in a relaxed, modern setting.
D'let - Det Grønne Køkken Thai Take Away
0.1 km
Bright, buffet-style Thai fast-casual in Viborg’s Sct. Mathias Centret, where you fill your own plate, pay by weight and eat in or take your food to go.
Guldkalven
0.1 km
Cosy cellar restaurant in central Viborg, serving creative mini smørrebrød in a relaxed, modern Danish setting just steps from the historic Hjultorvet square.
OX-M
0.2 km
Refined European cuisine and premium beef in central Viborg
Resturant ROD
0.2 km
Refined Nordic cuisine rooted in ingredient integrity and meticulous craftsmanship.
For Enden Af Gaden
0.2 km
Relaxed Nordic-inspired dining in a hyggeligt madhus on Viborg’s main pedestrian street, serving generous plates, local produce and a warm, unpretentious welcome.
Smiling Sushi
0.2 km
All‑you‑can‑eat sushi and classic rolls in a simple, modern setting on one of Viborg’s central shopping streets, ideal for relaxed meals and casual meet‑ups.
Cafe K Viborg
0.2 km
All-day brasserie-style café in central Viborg, blending cozy Scandinavian design, flexible dining and a relaxed social buzz from breakfast to late evening.
Restaurant Pavarotti Viborg
0.2 km
Authentic Italian flavours meet Danish freshness in Viborg's most welcoming neighbourhood restaurant.
Restaurant Palads
0.2 km
Traditional Danish dining in the heart of Viborg with warm hospitality and quality cuisine.
Markets, malls and hidden boutiques
H&M
0.0 km
Contemporary fashion for every style and season in Viborg's shopping heart.
Femilet
0.0 km
Premier intimate apparel specialist in Viborg with expert fitting and curated brand selection.
Common Company ApS
0.0 km
A compact women’s fashion boutique in central Viborg, blending Scandinavian simplicity with wearable, city-ready style for everyday wardrobes and weekend outings.
Only
0.0 km
Central Viborg women’s fashion store offering trend-led Danish style, strong denim selections and everyday wardrobe staples in a bright, modern boutique.
Louise Viborg Aps
0.1 km
Compact, city‑center women’s fashion boutique in Viborg, offering curated brands, flattering fits and friendly styling help in a relaxed, street‑level setting.
Tine Lund Viborg
0.1 km
Curated Scandinavian fashion, footwear, and jewelry in the heart of Viborg.
Saint
0.1 km
Contemporary Nordic fashion and lifestyle boutique in the heart of historic Viborg's shopping district.
Bog & idé Viborg
0.1 km
A bright, central book and hobby store in Viborg’s Sct. Mathias Centret, stocking new reads, games, stationery and gifts for everyday life and rainy-day escapes.
JACK & JONES
0.1 km
Central Viborg menswear stop for denim, casual staples and smart-casual outfits, set right on Sankt Mathias Gade beside the Sct. Mathias shopping center.
Imerco
0.1 km
Modern Danish homeware and kitchen design in Viborg’s central Sct. Mathias Centret, combining practical cookware, stylish tableware and gift‑ready ideas under one roof.
Rituals
0.1 km
Luxury wellness rituals inspired by Eastern traditions, transforming everyday self-care into meaningful moments.
Frølund Fashion Viborg
0.1 km
Long‑standing Danish womenswear boutique inside Sct. Mathias Centret, blending contemporary fashion, seasonal collections and friendly styling help in central Viborg.
Flying Tiger Copenhagen
0.1 km
Scandinavian creativity meets affordable everyday joy in Viborg's most colorful gift shop.
Zizzi - Viborg
0.1 km
Curve-focused Danish fashion in the heart of Viborg, offering modern plus-size womenswear, beach styles and friendly, relaxed shopping inside Sct. Mathias Centret.
NEYE Viborg
0.1 km
Specialist bag and luggage store in Viborg’s Sct. Mathias Centret, offering Scandinavian-style handbags, backpacks and suitcases for everyday use, school and travel.
Essential bars & hidden hideouts
Mathias Kælderen
0.1 km
Cosy cellar bar in central Viborg offering hygge-filled evenings, rustic charm and relaxed drinks just steps below the historic streets of Sankt Mathias Gade.
Ølluminati Brewbar
0.1 km
Microbrewery bar in Viborg’s old town, serving ever-changing small-batch craft beers and ciders in a cozy, quirky setting with a relaxed, music-filled atmosphere.
Rockabilly Bar
0.1 km
Craft beer meets 1950s rock and roll in Viborg's most distinctive beer bar.
Tema Bar
0.1 km
A loud, late‑night party bar in central Viborg with colorful lights, mainstream beats and no‑frills drinks, perfect for weekend dancing and a casual night out.
Rabalder Bar Viborg
0.1 km
Casual, colorful bar energy in the heart of Viborg’s old town, blending easygoing Danish hygge with lively late-night drinks and sociable weekend parties.
Holms Vinotek
0.2 km
Curated wines and artisanal tapas in a historic pharmacy turned sophisticated gathering place.
Terminalen I/S v/Carl Erik Agnskov M.Fl.
0.2 km
Unpretentious central Viborg bar with friendly staff, late weekend hours, affordable drinks and occasional karaoke nights in a laid-back pub setting.
CRAVE Bar
0.2 km
Cosy Viborg bodega and karaoke bar where cold beers, pool games and sing-along nights blend into an easygoing, late-night local hangout.
Sportspub Målet
0.2 km
Classic Danish sports bodega in central Viborg, where cold beer, big matches, karaoke and late-night hygge keep the lights on long after the final whistle.
Café Børsen
0.3 km
A long‑standing Viborg café‑bar where Danish hygge, history and late‑night drinks meet in one cozy, central hangout on Gravene.
Roxy Malt Viborg
0.3 km
Cosy Irish-style pub in central Viborg with specialty beers, cocktails, live music and a relaxed, grown-up atmosphere for unhurried nights out.
Bodega Hegnet
0.3 km
Viborg's cozy neighborhood bar where affordable drinks, free pool, and live music create genuine local warmth.
Zwei Grosse Bier Bar
0.5 km
High-energy après-ski style beer bar in central Viborg, pouring big drafts, loud music and late-night party vibes with free entry and group-friendly seating.
Mødestedet Viborg ApS
1.5 km
Cosy local bar and meeting place in Viborg, blending classic Danish pub vibes with flexible space for social events, dance evenings and everyday gatherings.
Bistro Byens Hjørne v/Evald Scherer Laursen
12.4 km
Cozy corner bistro in central Rødkærsbro, serving straightforward food, cold beers and small‑town Danish atmosphere in a friendly neighborhood bar setting.
For the vibe & atmosphere seeker
- Casual
- Lively
- Fun-filled
For the design and aesthetic lover
- Modern Designs
- Minimalist Designs
For the architecture buff
- Modern
For the social media creator & influencer
- Instagrammable
- Photo Spots
For the kind of experience you’re after
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Child Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
- Wheelchair Access