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H&M Viborg

Contemporary fashion for every style and season in Viborg's shopping heart.

4.1

H&M Viborg is a contemporary fashion retail destination located in the heart of Viborg's shopping district. Offering an extensive range of clothing, accessories, and footwear for men, women, and children, this store combines accessible style with quality basics and on-trend pieces. The welcoming retail environment provides a curated selection spanning casual wear, denim, lingerie, and seasonal collections, making it an ideal stop for everyday fashion needs and wardrobe updates.

A brief summary to H&M

  • Sankt Mathias Gade 29, Viborg, 8800, DK
  • +4570212200
  • Visit website
  • Duration: 0.5 to 2 hours
  • Budget
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-5:30 pm
  • Tuesday 10 am-5:30 pm
  • Wednesday 10 am-5:30 pm
  • Thursday 10 am-5:30 pm
  • Friday 10 am-6 pm
  • Saturday 10 am-3 pm

Local tips

  • Visit during weekday mornings (Monday–Thursday before noon) to avoid peak shopping hours and enjoy a more relaxed browsing experience with better access to fitting rooms.
  • Check the store's seasonal sale periods and promotional campaigns for significant discounts on clothing and accessories, typically aligned with major fashion seasons.
  • Take advantage of the H&M Kids and H&M Baby sections if shopping for younger family members; these areas offer quality basics and seasonal styles at accessible prices.
  • The store closes on Sundays, so plan your visit for Monday through Saturday; Friday and Saturday afternoons tend to be busier than weekday mornings.
  • Combine your visit with exploration of nearby shops and cafés on Sankt Mathias Gade to maximize your time in Viborg's shopping district.
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Discover more about H&M

Fashion Retail at the Heart of Viborg

H&M Viborg occupies a prominent position on Sankt Mathias Gade in the city center, serving as a key destination for contemporary fashion shopping. The store brings the global H&M brand experience to the local community, offering an accessible approach to current trends and timeless wardrobe essentials. Its central location makes it easily integrated into a broader shopping or city exploration itinerary.

Comprehensive Collections Across All Demographics

The store stocks an extensive range of merchandise designed to serve diverse customer needs. Women's collections include tailored pieces, casual wear, denim, lingerie, and coordinated accessories. The men's section features both H&M's core basics and contemporary styles, while dedicated H&M Kids and H&M Baby sections cater to younger shoppers and parents. Specialized lines such as H&M Move—designed for active lifestyles—and Divided, the brand's youth-focused collection, provide options for specific occasions and preferences. Footwear, accessories, and undergarments are thoughtfully curated throughout the store.

Accessible Shopping Experience

The store operates with a straightforward retail model focused on value and selection. Merchandise is organized by category and demographic, allowing customers to navigate efficiently whether shopping for specific items or browsing seasonal offerings. The staff are trained to assist with sizing, styling advice, and product information. The store's inexpensive price positioning makes fashion accessible to budget-conscious shoppers seeking quality basics and trend-forward pieces without premium pricing.

Convenient Location and Accessibility

Situated in Viborg's central shopping area, the store benefits from proximity to other retailers, dining options, and public amenities. The location is easily accessible by foot for those exploring the city center, and parking options are available nearby. The store's integration into the broader shopping district makes it a natural stop during a shopping expedition or city visit.

Seasonal and Promotional Offerings

Like all H&M locations, the Viborg store participates in seasonal collections and promotional campaigns throughout the year. New merchandise arrives regularly, reflecting current fashion trends and upcoming seasons. Customers can expect periodic sales and special offers aligned with the brand's global marketing calendar, providing opportunities for value-conscious shopping.

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