Zizzi – Viborg

Contemporary plus-size style in the heart of Viborg

Zizzi Viborg sits inside Sct. Mathias Centret, one of the city’s main shopping hubs, placing it right in the everyday flow of local life. As a dedicated plus-size brand, it focuses on fashion for women with curves, offering a broad size range that goes well beyond standard high-street stores. The boutique-style space feels intimate yet modern, with clean displays and coordinated outfits that make it easy to imagine how pieces will work in your own wardrobe. Soft lighting, large mirrors and clear signage give the store a welcoming, uncluttered feel. Mannequins showcase complete looks rather than single garments, so you can see how jeans, tops, jackets and accessories come together. It is a practical, fashion-forward stop for anyone who has ever felt overlooked by more conventional clothing rails.

Curated collections for everyday life and special occasions

Inside, you will find a mix of casual daywear, office-friendly separates and dressier items suited to evenings out or family celebrations. Denim, knitwear and easy jersey basics share space with blouses, tailored trousers and structured blazers. Seasonal drops bring in lighter fabrics and bright colours in spring and summer, while autumn and winter collections lean into cosy layers, outerwear and rich tones. Zizzi is known for treating plus-size design as fashion-first rather than an afterthought. Cuts are adapted for curves, with attention to waist placement, shoulder width and sleeve length. Many pieces balance comfort and polish, using stretch fabrics, elasticated details or wrap silhouettes that can be adjusted. You can also expect capsule collections and trend-led items, so it is possible to build both reliable everyday outfits and bolder statement looks in one place.

Swim, beach and holiday looks for curvy bodies

Beyond street and workwear, this store also covers resort and beach clothing, an area that can be difficult for many shoppers. Swimsuits, bikinis and tankinis are designed with supportive features such as wider straps, under-bust seams or ruching, prioritising both comfort and confidence. Cover-ups, light dresses and relaxed separates complete the holiday wardrobe. Prints and colours play a big role here: tropical motifs, stripes and block colours appear alongside more understated options for those who prefer a minimalist palette. Mix-and-match pieces give you flexibility to find a combination that fits both body and personality. For travellers passing through Viborg on the way to Denmark’s coasts or lakes, it is a convenient place to update warm-weather essentials.

A personalised shopping experience with room to try

Fitting rooms are central to the experience at Zizzi Viborg, with enough space to move comfortably and assess how garments sit from different angles. The layout encourages you to take multiple sizes and styles into the cabin without feeling rushed. Staff are on hand if you want help with sizing or alternative cuts, but it is just as acceptable to browse quietly and make your own choices. Because the store sits inside a covered shopping centre, it is a reliable option in all weathers. You can take your time, step out to grab a coffee, and come back to try a different size or style. This makes it easy to plan a longer, more considered session if you are rebuilding a wardrobe, or a quick targeted visit if you know exactly what you need.

Part of a wider Danish plus-size fashion network

Zizzi Viborg is one branch of a larger Scandinavian brand that specialises exclusively in plus-size clothing for women. This connection brings a steady stream of new designs, coordinated colour stories and recurring core favourites. It also means that cuts are informed by long experience in dressing curvier body types, from petite-plus to taller frames. At the same time, the Viborg store feels distinctly local. Staff know the rhythm of the city’s events and seasons, from colder months when warm coats and boots dominate displays to festive periods when dresses, blazers and smart tops move to the front. For visitors, it offers an insight into how contemporary Danish style translates into inclusive sizing, blending practical layering with a clean, modern aesthetic.

Shopping comfort in Sct. Mathias Centret

Being inside Sct. Mathias Centret adds practical benefits to a visit. You are under one roof with other fashion, lifestyle and café options, so it is simple to combine a focused shopping mission at Zizzi with browsing neighbouring stores or taking a break. Seating areas in the mall allow companions to rest while you try on outfits, and the overall atmosphere is relaxed rather than rushed. Whether you are a local resident returning season after season, or a traveller who prefers to pack light and shop on the go, Zizzi Viborg provides a reliable address for plus-size fashion in central Jutland. It is a place where curve-focused design, Scandinavian practicality and easy indoor access come together in one straightforward stop.