Jacques Bockel Travel Guide

Jacques Bockel stands as a beacon of chocolate craftsmanship in Colmar's enchanting old town. Founded by master chocolatier Jacques Bockel, who opened his first shop in 1992, this establishment transforms select cocoa beans into over 150 varieties of chocolates. From bean to bar, the process unfolds in a state-of-the-art 105m² roasting center, one of Alsace's most advanced, yielding the exclusive "Le Coin du Torréfacteur" line. Hand-decorated moldings, crafted with natural colors from radishes, carrots, and spirulina, blend classic and original designs for visual and taste delight.

The star is Nut'Alsace®, the Alsatian hazelnut spread launched in 2013, boasting 45% hazelnuts—far surpassing commercial rivals—for unmatched aroma across five flavors. Complemented by Croc'Nut waffles and diabetic-friendly options, these creations emphasize quality ingredients and creativity. Gault&Millau hails Bockel as one of France's greatest chocolatiers, praising his fine, innovative range.

Jacques Bockel's ice creams represent a newer passion: slow-matured for perfect texture using fruit purées and whole milk, made to order for freshness. Offerings include sorbets in strawberry, raspberry, passion, and more, plus indulgent vacherins and desserts like John Lemon with raspberry, vanilla, and lemon notes. Seasonal Easter specials, such as fraise oeufs and coconut vacherins, elevate festive gatherings.

Beyond chocolates, discover nougats, florentins, almond pastes, and macarons. Seasonal collections renew pleasures year-round, from Christmas confections to Easter surprises. Located opposite the Dominican Church, the shop immerses visitors in Colmar's fairy-tale ambiance, blending noble craft with Alsace's heritage.

Open daily from 9:30am, with extended weekend hours to 8pm, it welcomes pets and offers wheelchair access. In-store tasting and purchases create memorable stops for locals and tourists alike, fostering connections through shared delight in superior confections.