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Discover the Vibrant Heart of Ludhiana at DUKE Chowk

Explore DUKE Chowk, the vibrant heart of Ludhiana, and experience the perfect blend of modern charm and rich Punjabi culture.

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A brief summary to Ludhiana Smart City Sign - DUKE Chowk

  • Ludhiana, Netaji Colony, Salem Tabri, Punjab, 141008, IN
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

The DUKE Chowk is more than just a location; it is a vibrant symbol of Ludhiana's modernization and cultural significance. Nestled in the heart of this bustling city, the Chowk is adorned with the famous Ludhiana Smart City Sign, which has become a popular backdrop for photos among tourists and locals alike. This area is characterized by its lively ambiance, with bustling streets filled with shops, eateries, and street vendors offering an array of local delicacies. Visitors can enjoy traditional Punjabi snacks while taking in the sights and sounds of the city, making it a sensory delight. For tourists, DUKE Chowk serves as a perfect starting point for exploring the rich history and heritage of Ludhiana. Its strategic location allows easy access to nearby attractions such as historical sites, parks, and shopping centers. As you stroll through the Chowk, you'll find friendly locals who are eager to share stories and recommendations, enhancing your travel experience. The evenings are particularly enchanting, as the area transforms with colorful lights and a lively atmosphere, creating a perfect setting for a leisurely evening out. Moreover, the Chowk is often host to cultural events and festivals, reflecting the vibrant community spirit of Ludhiana. Engaging with local performers or participating in festivities can provide a deeper understanding of the region's culture and traditions. Whether you're a history buff, a foodie, or simply looking to soak in the local vibe, DUKE Chowk is an essential stop on your Ludhiana itinerary.

Local tips

  • Visit during the evening to enjoy the illuminated sign and lively atmosphere.
  • Try local street food from vendors around the Chowk for an authentic culinary experience.
  • Bring a camera to capture the vibrant scenes and friendly locals.
  • Engage with local vendors for unique handmade crafts and souvenirs.
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Experience Ludhiana Smart City Sign - DUKE Chowk

Getting There

  • Car

    If you are driving from Amritsar, take NH44 towards Ludhiana. After approximately 1.5 hours and 110 km, take the exit towards Ludhiana. Follow the signs for Ludhiana City Center, and continue straight until you reach DUKE Chowk, located at Netaji Colony, Salem Tabri, Ludhiana, Punjab 141008. There is no parking fee at DUKE Chowk, but be mindful of any local parking regulations.

  • Train

    From cities such as Amritsar or Jalandhar, take a train to Ludhiana Junction. Train tickets can range from ₹50 to ₹500 depending on class and distance. Upon arriving at Ludhiana Junction, exit the station and take an auto-rickshaw or a taxi to DUKE Chowk. The distance is about 5 km, and the fare will be around ₹50-₹100.

  • Bus

    Intercity buses operate from various cities in Punjab to Ludhiana. Upon arriving at the Ludhiana bus terminal, you can take an auto-rickshaw or taxi to DUKE Chowk. The distance is approximately 4 km, and the fare should be around ₹50. Ensure to check the bus schedule in advance as timings may vary.

  • Local Transportation

    Once in Ludhiana, you can use local transport options such as auto-rickshaws or cycle-rickshaws to reach DUKE Chowk. It is a well-known landmark, so drivers are familiar with it. Fares vary, but expect to pay ₹30-₹70 depending on your starting point within the city.

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