Peck Travel Guide

Peck's story begins in 1883 when Francesco Peck, a Prague-born pork butcher, arrived in Milan with a vision to introduce Central European smoked cold cuts to Italy. He established his first shop on Via Orefici, where the Milanese bourgeoisie immediately embraced his high-quality offerings. The shop quickly became a symbol of distinction and refined taste, attracting Milan's aristocratic families and establishing itself as a benchmark for artisanal excellence. This foundation of quality and tradition has remained unshaken for over 140 years, making Peck synonymous with Milanese style and sophistication.

In 1912, visionary entrepreneur Eliseo Magnaghi purchased Peck and relocated it to its current home on Via Spadari 9, expanding the product range to include fresh pasta and ready-to-eat hot dishes. This strategic move positioned Peck as a comprehensive gastronomic destination for Milan's most demanding clientele. Throughout the twentieth century, Peck continued to evolve, eventually consolidating three separate shops—Rosticceria, Casa del Formaggio, and Bottega del Maiale—into a single, elegant location. The addition of an extensive wine shop and sophisticated tea room on the second floor elevated Peck to the status of Milan's most precious high-end gastronomic boutique, with a distinctly Milanese and Italian identity.

Today, Peck remains a temple of culinary excellence offering an unparalleled selection of premium products. The delicatessen showcases hand-picked cured and smoked meats, including filets, T-bones, and renowned Parma ham. The cheese selection features fresh mozzarella, burrata, ricotta, and Parmigiano Reggiano sourced from artisanal producers. Fresh pasta, ready-to-eat hot meals, gourmet takeaway sandwiches, coffees, teas, and patisseries including cakes, gelato, and chocolate complete the offerings. The wine cellars house over 3,000 Italian and French labels, making it one of Italy's finest wine destinations. Peck's sommeliers provide expert guidance for both immediate consumption and home collection building.

Peck functions as both a retail destination and dining establishment. The restaurant serves iconic Milanese dishes including cotoletta alla Milanese, risotto with saffron, osso buco, boiled meats, cassoeula, and spit-roasted specialties. The sophisticated tea room on the second floor provides an elegant setting for refined refreshment. The wine bar showcases premium selections in a theatrical setting, while the cocktail station blends Peck's historic heritage with contemporary mixology. These spaces have attracted intellectuals, writers, and actors throughout Peck's history, establishing it as a cultural gathering place beyond mere commerce.

Peck's reputation extends far beyond Milan. The establishment served as the official restaurant of the Italian pavilion at Milan Expo 2015, consolidating its mission to showcase Made in Italy excellence to the world. Celebrity chef Ina Garten has publicly praised Peck in her professional publications. Since Leone Marzotto assumed leadership in 2016, Peck has expanded strategically while maintaining its core values. New locations include a restaurant at CityLife Shopping District, a neighborhood delicatessen in Porta Venezia, and international outposts in Asia, including Japan, Korea, and Singapore. A location in Forte dei Marmi, Tuscany, represents Peck's first expansion outside Milan, offering delicatessen services, wine consultation, and catering for private events.

Peck's guiding principle remains unchanged since 1912: offering the best services to the most demanding clientele. The brand interprets Italian gastronomic tradition with a contemporary perspective while preserving its identity and commitment to excellence. Hand-picked suppliers, primarily small artisanal producers, ensure that every product meets Peck's exacting standards. Beyond retail, Peck provides home delivery, wine cellar consultation, event catering, and specialized services for private occasions, extending its expertise into customers' homes and celebrations.