APA Torre del Greco (since 1848), Naples Travel Guide

APA Torre del Greco stands as a testament to the rich artistic heritage of Torre del Greco, a city famed for its coral and cameo jewelry. Founded in 1848 by Giovanni Apa, a master goldsmith, the company has been crafting exquisite pieces for generations. Torre del Greco itself has been a center for coral and cameo work since the 17th century, with the locals even being called 'Corallini' due to the abundance of coral in the nearby sea.Visitors to APA Torre del Greco are greeted with an elegant display of artisan creations, showcasing the intricate craftsmanship passed down through generations. The store functions as an informal art museum, displaying the beauty of coral and the skill of local artisans. Each piece tells a story, from sourcing the coral to its delicate transformation into wearable art. Knowledgeable staff members share insights into the craft's history, making visits both educational and inspiring.The company's historic venue features a museum room with antique collections of coral jewelry, cameos, and Neoclassical bronze statues. Clients can witness live cameo carving demonstrations and learn about the history and techniques from multilingual staff. The exhibition hall displays collections of jewelry in precious and semi-precious stones, including jewelry and sculptures by renowned artisans like Master Carver Pernice. APA's creations, synonymous with high quality and skill, are marketed worldwide to connoisseurs of traditional coral and cameo artistry.