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Explore the Charm of Nawate Shopping Street

Discover Matsumoto's Nawate Shopping Street, where tradition meets modernity in a vibrant shopping experience filled with local flavors and unique crafts.

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Nawate Shopping Street, nestled in the charming city of Matsumoto in Nagano Prefecture, is a must-visit destination for tourists seeking an authentic Japanese shopping experience. This delightful street is characterized by its vibrant atmosphere, where traditional wooden buildings and modern storefronts coexist harmoniously. As you stroll along the cobbled paths, you'll encounter an array of shops selling local handicrafts, souvenirs, and unique gifts that reflect the rich culture of the region. The street is also home to numerous food stalls and restaurants, where you can savor local specialties such as soba noodles, rice cakes, and sweet treats like taiyaki. One of the highlights of Nawate Shopping Street is its inviting ambiance, particularly during festivals when the area comes alive with colorful decorations and joyful performances. Visitors can also enjoy seasonal events, adding to the overall charm of the shopping experience. The proximity of the street to significant cultural sites, including Matsumoto Castle, makes it an ideal stop for those looking to soak in the local history and traditions. Whether you are a passionate shopper or a curious traveler, Nawate Shopping Street offers something for everyone. Take your time to explore each shop, interact with friendly locals, and indulge in the delightful flavors of Matsumoto. This lively shopping street is not just a place to buy souvenirs; it's a cultural journey that will leave lasting memories of your visit to Nagano.

Local tips

  • Visit early in the day to enjoy a quieter experience and grab the best local snacks.
  • Don't miss the chance to try the famous Matsumoto soba at one of the street's eateries.
  • Take your time to browse the artisan shops; many offer unique handmade items perfect for souvenirs.
  • Check local event calendars for festivals and special events that might be happening during your visit.
  • Bring cash, as some smaller shops may not accept credit cards.
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A brief summary to Nawate Shopping Street

  • Ote, 3 Chome−4−3 松本M―1, Matsumoto, 3 Chome Ote, Nagano, 390-0874, JP
  • Visit website
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Getting There

  • Car

    If you are traveling by car, take Route 8 towards Matsumoto. Follow the signs to Matsumoto City, which is approximately 1.5 hours from Iki. Once you reach Matsumoto, look for parking options near Nawate Shopping Street. There are several public parking lots in the area. The shopping street is located at 3 Chome−4−3 Ote, Matsumoto, Nagano Prefecture. After parking, walk towards the street; it should be a short 5-minute walk.

  • Public Transportation

    To reach Nawate Shopping Street via public transportation, start from Iki Station. Take a train to Nagasaki Station, then transfer to the Shinkansen (bullet train) towards Matsumoto. The trip will take approximately 3 hours. Once you arrive at Matsumoto Station, exit the station and take a local bus or walk to Nawate Shopping Street, which is about 20 minutes away on foot. Alternatively, you can take a taxi from the station, which may cost around 1,000 to 1,500 yen.

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