Niigata Senbei Oukoku: A Kingdom of Rice Crackers
Experience the art of senbei making, taste unique rice cracker creations, and explore the history of Japan's beloved snack at Niigata Senbei Oukoku.
Niigata Senbei Oukoku, or Rice Cracker Kingdom, is a unique theme park in Niigata, Japan, dedicated to the art and enjoyment of senbei (Japanese rice crackers). Located in Niizaki, Kita Ward, Niigata, it offers visitors a hands-on experience in making their own senbei, tasting unique senbei-inspired dishes, and learning about the history and production of this iconic snack.
A brief summary to Niigata Senbei Oukoku (Rice Cracker Kingdom)
- 2661 Niizaki, Niigata, Niizaki, Kita Ward, Niigata, 950-3134, JP
- +8125-259-0161
- Visit website
- Monday 9:30 am-5 pm
- Tuesday 9:30 am-5 pm
- Wednesday 9:30 am-5 pm
- Thursday 9:30 am-5 pm
- Friday 9:30 am-5 pm
- Saturday 9:30 am-5 pm
- Sunday 9:30 am-5 pm
Local tips
- Try the Senbei Soft Ice Cream, a unique combination of sweet vanilla ice cream, salty senbei, and special soy sauce.
- Participate in the Super Large Senbei Baking Experience to create your own giant rice cracker with a personalized soy sauce design.
- Visit the Bakauke Inari shrine to pray for the development of beika (rice confectionery).
- Check the official website for information on irregular holidays and special events.
- Explore the souvenir corner for limited-edition senbei flavors and unique Bakauke goods.
Getting There
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Train
From JR Niigata Station, take the Hakushin Line towards Toyosaka, Murakami, or Shibata to Niizaki Station. The journey takes approximately 15 minutes. From Niizaki Station, it's a 20-minute walk to Niigata Senbei Oukoku. A single adult train fare is around ¥260.
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Bus
From Bandai City Bus Center, take the Niigata Kotsu Bus to Nigorikawa-Chugakkou. From there, it is a short 1-minute walk to Niigata Senbei Oukoku. A one-day pass for the Niigata City Loop Bus costs ¥500 for adults and ¥250 for children, offering discounts at various tourist spots.
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Car
Niigata Senbei Oukoku is approximately 20 minutes from Niigata Station or 15 minutes from the Niigata Airport exit on the Nihonkai-Tohoku Expressway. Parking is available at or near the location. However, availability may be limited during peak seasons. Parking costs are generally around ¥400 per hour.
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