Discover the Crunchy Delights of Niigata Senbei Oukoku
Experience the rich flavors and culture of Japan at Niigata Senbei Oukoku, the ultimate destination for rice cracker lovers and food enthusiasts.
Niigata Senbei Oukoku, affectionately known as the Rice Cracker Kingdom, invites visitors into a world where the traditional Japanese snack takes center stage. This unique tourist attraction brilliantly combines a food court ambiance with the fun of a theme park, making it an engaging experience for people of all ages. As you wander through the vibrant halls, the enticing aroma of freshly made senbei fills the air, enticing you to sample the many varieties on offer. From savory to sweet, the flavors are as diverse as they are delicious, and you’ll find that each bite tells a story of Japanese culture and culinary tradition. In addition to tasting these delightful snacks, visitors can immerse themselves in interactive exhibits that showcase the history and art of rice cracker production. Watch skilled artisans at work, learn about the ingredients and techniques used, and even try your hand at making your own senbei! The atmosphere is lively, with families and tourists alike enjoying the various activities available, including games and crafts that capture the essence of Japanese heritage. The experience is enhanced by the inviting food court, where you can relax with your favorite senbei and explore a range of other local delicacies. Whether you’re a destination foodie or just looking for a fun day out, Niigata Senbei Oukoku offers a memorable blend of taste, culture, and entertainment that will leave you craving more. Don’t miss the chance to take home a few bags of your favorites as souvenirs—after all, a taste of Japan is a gift that keeps on giving!
Local tips
- Visit on weekdays for a less crowded experience and more opportunities to interact with staff.
- Try the seasonal flavors of senbei that are only available for a limited time.
- Don't forget to bring home some senbei as souvenirs; they make great gifts!
- Plan to spend at least a few hours here to fully enjoy the exhibits and tastings.
- Check the schedule for any special events or workshops during your visit for a unique experience.
A brief summary to Niigata Senbei Oukoku (Rice Cracker Kingdom)
- 2661 Niizaki, Niigata, Niizaki, Kita Ward, Niigata, 950-3134, JP
- +8125-259-0161
- Visit website
- Monday 9:30 am-5 pm
- Tuesday 9:30 am-5 pm
- Wednesday 9:30 am-5 pm
- Thursday 9:30 am-5 pm
- Friday 9:30 am-5 pm
- Saturday 9:30 am-5 pm
- Sunday 9:30 am-5 pm
Getting There
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Car
If you're traveling by car, head towards the Sado ferry terminal and take a ferry from Sado Island to Niigata City. The ferry ride takes about 1 hour and 20 minutes. Once you arrive at Niigata City, follow the signs to Route 7, which will take you north. Continue on Route 7 for approximately 30 minutes, and then follow the signs to Niigata Senbei Oukoku located at 2661 Niizaki, Kita Ward, Niigata, 950-3134.
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Public Transportation
For those using public transportation, first take the ferry from Sado Island to Niigata City. Once you arrive at Niigata, proceed to the Niigata Station. From Niigata Station, take the Niigata City Bus (Line 50) towards Niizaki. The bus ride will take around 40 minutes, and you should get off at the 'Niigata Senbei Oukoku' bus stop. The attraction will be within walking distance from the bus stop.
Attractions Nearby to Niigata Senbei Oukoku (Rice Cracker Kingdom)
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Hiyoriyama Observation Platform
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Saito Villa
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Niigata City Aquarium Marinepia Nihonkai (Sea of Japan)
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Iwakubi Shoryu Rice Terrace
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Seisuiji Temple
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Ushio Shrine
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Niibo Museum of History and Folklore
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Tokinomori Park
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Echigo Hillside Park
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Sado History Museum
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Sado Museum
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Hajikizaki Lighthouse
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Onogame
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Sado nishimikawa gold park
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Rengebuji
Landmarks nearby to Niigata Senbei Oukoku (Rice Cracker Kingdom)
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Niigata Port
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Bandai Bridge
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Hakusan Park
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Kakuda Misaki Lighthouse
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Mt. Sumon
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Toki Watching Tower and Observation Deck "Toki Terrace"
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Mugenkyo Ferry Terminal
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Fujihashi Historic Plaza
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Sado Tourism Association
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Ryotsu Port
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Sado Airport
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Site of Sawada Castle
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Kokubunji
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Sado Island
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Sado Futatsugame View Hotel