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Discover the Crunchy Delights of Niigata Senbei Oukoku

Explore the delightful world of senbei at Niigata Senbei Oukoku, the Rice Cracker Kingdom, where flavor meets tradition in a fun-filled atmosphere.

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A brief summary to Niigata Senbei Oukoku (Rice Cracker Kingdom)

  • Monday 9:30 am-5 pm
  • Tuesday 9:30 am-5 pm
  • Wednesday 9:30 am-5 pm
  • Thursday 9:30 am-5 pm
  • Friday 9:30 am-5 pm
  • Saturday 9:30 am-5 pm
  • Sunday 9:30 am-5 pm

Nestled in the beautiful Niigata region, Niigata Senbei Oukoku is a must-visit for food enthusiasts and families alike. This captivating attraction is dedicated to the famous Japanese rice cracker, senbei, offering a sensory feast for your taste buds. As you enter, you will be greeted by the enticing aroma of freshly baked senbei, an essential part of Japanese culture and cuisine. The venue features a food court where you can sample a variety of senbei styles, from traditional flavors to innovative creations, making it a paradise for snack lovers. In addition to the delicious offerings, Niigata Senbei Oukoku provides an educational experience. Visitors can explore informative displays that delve into the history and production of rice crackers in Japan. Engaging workshops allow you to try your hand at making your own senbei, providing a memorable and hands-on way to learn about this beloved snack. The facility also hosts seasonal events and festivals, showcasing local artisans and their unique products, ensuring there's always something new to discover. Families will appreciate the kid-friendly atmosphere, with plenty of interactive activities designed to entertain younger visitors. The combination of fun, flavor, and education makes Niigata Senbei Oukoku a standout destination for tourists looking to immerse themselves in Japan’s culinary heritage. Be sure to bring home some delicious senbei as souvenirs to share the experience with friends and family!

Local tips

  • Try the seasonal flavors of senbei that are only available for a limited time!
  • Participate in the senbei-making workshop for a unique hands-on experience.
  • Visit during weekdays to avoid large crowds and enjoy a more relaxed experience.
  • Don't miss the gift shop for exclusive senbei varieties and local snacks.
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Experience Niigata Senbei Oukoku (Rice Cracker Kingdom)

Getting There

  • Car

    If you're traveling by car, head towards the Sado ferry terminal and take a ferry from Sado Island to Niigata City. The ferry ride takes about 1 hour and 20 minutes. Once you arrive at Niigata City, follow the signs to Route 7, which will take you north. Continue on Route 7 for approximately 30 minutes, and then follow the signs to Niigata Senbei Oukoku located at 2661 Niizaki, Kita Ward, Niigata, 950-3134.

  • Public Transportation

    For those using public transportation, first take the ferry from Sado Island to Niigata City. Once you arrive at Niigata, proceed to the Niigata Station. From Niigata Station, take the Niigata City Bus (Line 50) towards Niizaki. The bus ride will take around 40 minutes, and you should get off at the 'Niigata Senbei Oukoku' bus stop. The attraction will be within walking distance from the bus stop.

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