Coffee Tree & Coffee Tree Boutique, George Town Travel Guide

Name: Coffee Tree & Coffee Tree Boutique
Address: 20A, Jalan Bagan Jermal, George Town, 10250, MY
Telephone: +604-2286599
Price range: 3
Rating: 4.1

4.1 (792)

Premium Penang coffee and chocolate destination with complimentary tastings and artisanal flavor innovations.

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Coffee Tree & Coffee Tree Boutique

Coffee Tree is a premier coffee and chocolate destination in George Town, Penang, specializing in premium instant coffee with diverse flavor profiles including white coffee, tiramisu, almond, and caramel varieties. The shop offers complimentary tastings of their extensive product range, allowing visitors to sample before purchasing. With ISO and HACCP certification plus Halal registration, the establishment combines retail shopping with a café experience, featuring both packaged coffee products and freshly prepared beverages.

A brief summary to Coffee Tree & Coffee Tree Boutique

20A, Jalan Bagan Jermal, George Town, Penang, 10250, MY
Click to display
Duration: 0.5 to 2 hours
Mid ranged
Indoor
Mobile reception: 4 out of 5

Monday 9 am-6 pm
Tuesday 9 am-6 pm
Wednesday 9 am-6 pm
Thursday 9 am-6 pm
Friday 9 am-6 pm
Saturday 9 am-6 pm
Sunday 9 am-6 pm

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Coffee Tree & Coffee Tree Boutique.

Arrive with time to sample multiple coffee varieties before purchasing. The complimentary tasting program is the primary advantage—take full advantage by trying at least 5-7 different flavors to identify personal preferences.
Purchase in bulk to access promotional discounts. The buy-five-get-one-free offer provides significant savings on premium selections, making it ideal for gift purchases or stocking specialty coffee supplies.
Compare product ranges before buying. Coffee Tree stocks both premium black-packet varieties (RM55) and supermarket-range yellow packets (RM11.90)—clarify which range suits your needs and budget.
Explore beyond coffee. The specialty teas, chocolate-covered nuts, and premium chocolate beverages offer excellent alternatives and gift options that complement the coffee selection.
Note the sampled flavors may taste more intense than packaged versions. Adjust expectations accordingly, and consider purchasing smaller quantities initially to verify satisfaction with packaged products.

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Getting There

Public Transport

From Komtar Bus Terminal (5.76 km away), take local buses serving the Pulau Tikus area. Journey time approximately 15-20 minutes depending on traffic. Buses operate throughout the day with frequent service during peak hours.
Taxi/Ride-Sharing

Use Grab or local taxi services from any George Town location. From city center, expect 10-15 minute journey depending on traffic conditions. Ride-sharing apps provide real-time pricing and driver tracking.
Walking

If staying in nearby Pulau Tikus residential area, Coffee Tree is accessible on foot. The shop sits on Jalan Bagan Jermal, a local street with pedestrian access. Walking from Georgetown proper takes 20-30 minutes depending on starting point.
Personal Vehicle

Street parking available on Jalan Bagan Jermal and surrounding residential streets. No dedicated parking lot; parking is free but can be limited during peak hours (10 AM-4 PM). GPS coordinates: 5.4378585, 100.3062992.

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Discover more about Coffee Tree & Coffee Tree Boutique

Overview

Coffee Tree & Coffee Tree Boutique stands as one of North Malaysia's pioneering and leading coffee bean and beverage manufacturers. Located in the heart of George Town's Pulau Tikus district, this establishment represents a unique blend of retail shop and café experience. The venue operates its own manufacturing and packaging facility, allowing direct control over product quality and development. With ISO and HACCP certifications alongside Halal registration, Coffee Tree maintains rigorous standards in production and sourcing.

Product Range & Tasting Experience

The shop showcases an impressive variety of premium instant coffees featuring innovative flavor combinations. Signature offerings include traditional Penang White Coffee, alongside creative blends such as Banana Tiramisu, Almond White Coffee, Cinnamon White Coffee, Café Latte, Cappuccino, and Charcoal Roasted varieties. Premium options like Blue Mountain coffee command higher price points. Beyond coffee, the boutique stocks premium chocolate beverages, chocolate-covered nuts, specialty teas with medicinal properties, and gift-packaged selections. A defining feature is the complimentary tasting program, enabling customers to sample multiple flavors before making purchase decisions. Staff members actively facilitate this experience, providing guidance on flavor profiles and product characteristics.

Pricing & Purchasing Options

Coffee Tree operates a tiered pricing structure reflecting product quality and packaging. Premium black-packet varieties retail at RM55 per box, while standard supermarket-range yellow packets cost RM11.90. Mid-range options span RM24 to RM45. Promotional incentives include bulk purchase discounts, with offerings such as buy-five-get-one-free deals. The establishment caters to both individual consumers and gift-buyers, with specialty packaging available for chocolate and tea selections.

Café Operations & Atmosphere

The modern, contemporary shop design contrasts with traditional Penang coffee culture, creating an inviting retail environment. The café serves freshly prepared beverages including specialty coffee drinks and tea infusions. The space accommodates browsing and sampling, with attentive staff available to answer product questions and facilitate tastings. The venue functions as both a working café and curated retail experience, appealing to coffee enthusiasts seeking premium products and those exploring regional specialties.

Customer Experience Considerations

Visitors consistently praise the variety and tasting opportunities, with many purchasing multiple packets after sampling. Staff professionalism and product knowledge receive positive recognition. However, some customers note that sampled flavors occasionally exceed the taste intensity of packaged products. Pricing attracts mixed responses, with some viewing it as premium-justified while others consider comparable alternatives available elsewhere. The establishment maintains strong online presence with e-commerce capabilities for customers wishing to reorder after visits.