Paul Route d’El Jadida

History and Heritage

Nestled at 371 Rte d'El Jadida in Casablanca's vibrant Maârif neighborhood, Paul Route d’El Jadida embodies over a century of French baking excellence since its founding in 1889 by the Holder family in Lille, France. Introduced to Morocco in 1998, Paul has grown into a local favorite with 35 locations across seven cities, blending authentic French techniques with Moroccan tastes through innovations like the iconic 'Le Royal' pastry crafted by local chefs.

The Menu Experience

The menu celebrates bakery artistry with crusty baguettes, buttery croissants, gourmet macarons, and flaky viennoiseries baked fresh daily. Savory options include balanced sandwiches, quiches, salads, signature toasts, hamburgers, and wood-fired pizzas. Sweet treats range from tarts and cakes to seasonal pastries, paired with coffees, teas, or light wines. Meals suit breakfast, lunch, or leisurely snacks, emphasizing quality ingredients and artisanal methods.

Ambiance and Setting

This outpost captures Paul's signature warmth with modern French elegance—think sleek counters displaying golden loaves, cozy seating areas, and an inviting terrace overlooking the bustling route. The atmosphere buzzes gently during peak hours, perfect for casual chats, family gatherings, or professional meetings amid the aroma of fresh bread and coffee.

Practical Details

Operating from 7:00 to 22:00 daily, it accommodates busy Casablancais schedules. Delivery via apps like Glovo and Paul's own platform adds convenience. Priced as mid-range, expect 20-40 MAD for pastries and fuller meals slightly higher, reflecting premium quality without excess.