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Welcome to Roswell: A Gateway to the Extraordinary

Discover the charm of Roswell, NM—home to UFO lore, vibrant art, and rich cultural experiences in the heart of New Mexico.

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A brief summary to Roswell, NM Welcome Sign

  • 4001 W 2nd St, Roswell, New Mexico, 88201, US
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

The Roswell, NM Welcome Sign is a must-visit landmark that embodies the city's quirky charm and its fascinating connection to UFO lore. Known as the 'UFO Capital of the World,' Roswell has a rich history surrounding the famous 1947 incident that put it on the map. The welcome sign serves as a perfect starting point for tourists eager to dive into the town's captivating narrative. Visitors frequently stop here to snap a picture, making it a popular spot for social media enthusiasts looking to capture their journey through this unique destination. Beyond the sign, Roswell offers an array of attractions that celebrate its extraterrestrial reputation. The International UFO Museum and Research Center, located just a short drive away, provides in-depth exhibits and artifacts related to the UFO phenomenon, making it a delightful stop for those intrigued by the unknown. Additionally, the city boasts a vibrant arts scene, with numerous galleries and public art installations that reflect its creative spirit. Roswell also hosts various festivals throughout the year, including the Roswell UFO Festival, where visitors can enjoy parades, live music, and other festivities celebrating the town's extraterrestrial heritage. With a friendly community and a welcoming atmosphere, Roswell invites tourists to explore its unique culture while enjoying the stunning landscapes of New Mexico. Whether you're a believer in the bizarre or simply looking for a memorable travel experience, Roswell promises an adventure like no other.

Local tips

  • Visit during the Roswell UFO Festival in July for an unforgettable experience filled with fun activities.
  • Don’t forget to check out local shops for unique souvenirs related to the town's UFO culture.
  • Plan to visit the International UFO Museum right after taking your picture at the Welcome Sign.
  • Bring your camera; the sign is beautifully lit at night, offering a great photo opportunity.
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Experience Roswell, NM Welcome Sign

Getting There

  • Walking

    If you are starting from the Roswell Museum and Art Center, exit the museum and head west on 2nd Street. Continue walking for about 0.5 miles. You'll pass by several local shops and cafes. Keep an eye out for the large green sign indicating the Roswell Welcome Sign, which will be on your right at 4001 W 2nd St.

  • Biking

    From the Roswell Recreation and Aquatic Center, grab a bike from a local rental service. Head north on North Main Street for about 0.7 miles, then turn left onto 2nd Street. Continue on 2nd Street for another mile. As you approach the intersection with West 4th Street, you will see the Roswell Welcome Sign on your left at 4001 W 2nd St.

  • Public Transportation

    If you are near the Roswell Transit Center, take the Blue Line bus heading towards the West 2nd Street stop. Once you disembark, walk west for about 0.2 miles along 2nd Street. The Roswell Welcome Sign will be on your right at 4001 W 2nd St, just past the local park.

  • Ride-sharing Service

    Open your ride-sharing app and enter '4001 W 2nd St, Roswell, NM' as your destination. This is a popular spot for tourists, so drivers will be familiar with the location. The sign is easily visible from the street, making it a convenient drop-off point.

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