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Discover Character Central: A Magical Gift Shop Experience

Explore Character Central in Hershey Park for an unforgettable shopping experience packed with delightful merchandise and magical memories.

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Located within the enchanting Hershey Park, Character Central serves as a magical gift shop that brings the beloved Hershey characters to life through a vibrant collection of merchandise. As you step inside, you'll be greeted by a colorful array of toys, apparel, and souvenirs, all themed around the whimsical world of Hershey. It's an ideal stop for families looking to take home a piece of their adventure, with items ranging from plush toys to unique collectibles that capture the essence of the park’s charm. The shop is designed with a fun and inviting atmosphere, making it a delightful experience for visitors of all ages. Children can find their favorite characters, while adults can explore a variety of gifts that reflect the joy of their visit. The friendly staff is always on hand to assist you in finding the perfect memento, ensuring that your shopping experience is as enjoyable as the rides and attractions throughout the park. Character Central is not just a place to shop; it's an integral part of the Hershey Park experience. The shop’s hours accommodate both early birds and night owls, making it convenient to visit at any time during your day at the park. Whether you're celebrating a special occasion or simply looking to indulge in some Hershey magic, Character Central is a must-visit destination that encapsulates the joy and nostalgia of this iconic amusement park.

Local tips

  • Visit later in the day for exclusive merchandise releases.
  • Check out seasonal items that make perfect gifts.
  • Don't miss the character meet-and-greet opportunities just outside the shop.
  • Look for bundle deals to save on multiple items.
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A brief summary to Character Central

Getting There

  • Walking

    If you are in downtown Hershey, start at the Hershey Theatre on Chocolate Avenue. Head east on Chocolate Avenue towards S. Linden Road. Continue straight until you reach the intersection with E. Derry Road. Turn left onto E. Derry Road and walk for about 0.5 miles. After that, you will need to turn right onto Hersheypark Drive. Character Central will be located on your left at 100 Hersheypark Drive. It’s about a 30-minute walk from downtown Hershey.

  • Public Transit

    From the Hershey Public Library, catch the Derry Township bus (Route 2) towards the Hersheypark area. The bus will take you directly to Hersheypark. Get off at the stop closest to the park entrance. Once you exit the bus, walk towards the park, and look for signs directing you to Character Central, which is located at 100 Hersheypark Drive. The entire trip should take about 20-25 minutes, including transit time.

  • Biking

    If you have access to a bike, you can start at the Hershey Gardens. Head north on Hersheypark Drive. Continue for about 1 mile, passing the Hersheypark entrance. Character Central is located just past the entrance on your right at 100 Hersheypark Drive. The bike ride should take approximately 10-15 minutes, depending on your speed.

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