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The Heart of Urbino: Piazza Mercatale

Explore the vibrant Piazza Mercatale in Urbino, a historic square filled with local markets, rich culture, and stunning Renaissance architecture.

Piazza Mercatale is a vibrant square nestled in the historic city of Urbino, Italy, known for its charming atmosphere, local markets, and stunning architecture. This lively hub invites tourists to explore its rich history, enjoy fresh local produce, and immerse themselves in the culture of this Renaissance gem.

A brief summary to Piazza Mercatale

  • Urbino, Province of Pesaro and Urbino, 61029, IT

Local tips

  • Visit during the morning for the best local produce and artisan goods available at the market.
  • Check for any local events or festivals that may be taking place in the square during your visit.
  • Bring a camera to capture the stunning architecture and bustling atmosphere of the square.
  • Try local delicacies from nearby cafés and street vendors for an authentic taste of Urbino.
  • Take a few moments to relax on a bench and enjoy the lively ambiance and people-watching.
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Getting There

  • Bus

    From Serravalle, walk to the nearest bus stop which is located on Via dei Cacciatori. Take the bus line to Urbino; buses run approximately every 30 minutes. The journey will take about 45 minutes. Disembark at the Urbino bus terminal. From there, walk straight along Via della Repubblica until you reach Piazza Mercatale, which is approximately a 10-minute walk.

  • Walking

    If you're near the center of Serravalle, you can start by walking towards the Via di Fiorentino. Continue along the road until you reach the intersection with Via dei Cacciatori. Turn left onto Via dei Cacciatori and follow this road for about 1.5 kilometers until you reach the bus stop to catch a bus to Urbino. Follow the bus instructions above to reach Piazza Mercatale.

  • Taxi

    While taxis might be less common, you can call a local taxi service from your accommodation in Serravalle. Just ask for a taxi to take you to Piazza Mercatale in Urbino. The ride should take about 30 minutes, depending on traffic.

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Discover more about Piazza Mercatale

Piazza Mercatale is the bustling heart of Urbino, a UNESCO World Heritage site renowned for its stunning Renaissance architecture and rich cultural history. This picturesque square offers a delightful blend of local life and historical intrigue, making it an essential stop for any visitor to the city. Surrounded by quaint shops and cafes, the square is a perfect spot to unwind and soak in the vibrant atmosphere. Here, you can often find local vendors selling fresh produce, handmade crafts, and regional delicacies, providing a true taste of Urbino's culinary heritage. The square is also a fantastic vantage point for appreciating the remarkable architecture that defines Urbino, including the nearby Palazzo Ducale, a magnificent Ducal Palace that showcases the artistry and grandeur of the Renaissance period. As you wander through the square, take a moment to admire the intricate details of the buildings that surround you and the beautiful artworks that adorn this historic area. The ambiance of Piazza Mercatale is particularly enchanting during the golden hours of the evening, when the soft glow of the setting sun casts a warm light over the square, creating a romantic backdrop for leisurely strolls. Whether you are sampling local cheeses, enjoying a coffee at a nearby cafe, or simply people-watching, Piazza Mercatale invites you to engage with the rich culture and traditions of Urbino. This vibrant square serves as a gateway to the city's many attractions and is a must-visit for tourists looking to experience the essence of this enchanting Italian city.

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