Frida, Novena Travel Guide

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Shop trendy women's fashion at Frida in Novena Square, Singapore, where style meets elegance in every piece.

Nestled in Novena Square, Frida is a trendy women's clothing store that offers a delightful shopping experience for fashion enthusiasts. With stylish collections and a vibrant atmosphere, it's a must-visit for tourists looking to indulge in the latest trends.

A brief summary to Frida

#02-17 Velocity @ Novena Square, 238 Thomson Rd, Singapore, Novena, 307683, SG
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Monday 11 am-9 pm
Tuesday 11 am-9 pm
Wednesday 11 am-9 pm
Thursday 11 am-9 pm
Friday 11 am-9 pm
Saturday 11 am-9 pm
Sunday 11 am-9 pm

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Frida.

Visit during weekday afternoons for a quieter shopping experience.
Ask the staff for styling tips to find outfits that suit your style.
Take advantage of any ongoing promotions or seasonal sales for the best deals.

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Discover more about Frida

Frida is a premier women's clothing store located in the vibrant Novena Square, Singapore. Known for its chic and contemporary designs, this store presents an array of fashionable attire that caters to various styles and preferences. Whether you are looking for casual wear, elegant dresses, or trendy accessories, Frida has something to satisfy every fashionista's taste. The store's inviting atmosphere and well-curated collections make shopping here a delightful experience for both locals and tourists alike.The store operates daily, opening its doors at 11 AM and welcoming customers until 9 PM. This allows ample time for visitors to explore the latest collections and enjoy the relaxed shopping environment. The attentive staff at Frida are known for their friendly service, ready to assist with styling advice to help you find the perfect outfit. Tourists will appreciate the store's location within Novena Square, a bustling shopping hub that also offers a variety of dining options, making it easy to combine shopping with leisure.Moreover, Frida reflects the vibrant fashion scene of Singapore, where modernity meets cultural influences. It is a perfect spot for tourists looking to take home unique pieces that embody the city's spirit. When visiting Frida, you can expect not just shopping but a taste of Singapore's dynamic lifestyle, making it a memorable stop on your travel itinerary.