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Broadway at the Beach: A Vibrant Myrtle Beach Destination

Experience the ultimate blend of shopping, dining, and entertainment at Broadway at the Beach in Myrtle Beach, where fun awaits around every corner.

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Broadway at the Beach is the premier destination for tourists in Myrtle Beach, South Carolina, combining shopping, dining, and entertainment in a stunning setting. Spanning over 350 acres, this vibrant complex is home to more than 100 specialty shops, a variety of restaurants, and numerous entertainment options that cater to all ages. As you stroll through the picturesque pathways adorned with beautiful landscaping, you'll discover unique boutiques and well-known retail chains, making it an ideal spot for shopping enthusiasts. Beyond shopping, Broadway at the Beach offers a plethora of dining experiences ranging from casual eateries to upscale restaurants, serving everything from local seafood to international cuisine. The atmosphere is lively, with street performers and live music adding to the charm. Families will find plenty of attractions to enjoy, such as the Ripley’s Aquarium, WonderWorks, and the Hollywood Wax Museum. Kids can splash around in the nearby water attractions or enjoy the amusement rides, making it a perfect day out for the whole family. As the sun sets, Broadway at the Beach transforms into an enchanting nightlife hub. Enjoy lively bars, clubs, and entertainment venues that host various shows and events throughout the year. With its captivating ambiance and variety of activities, Broadway at the Beach is more than just a shopping center; it’s a complete entertainment experience that embodies the spirit of Myrtle Beach.

Local tips

  • Visit during the early evening to enjoy the sunset views over the lake.
  • Check the event calendar for live performances and seasonal festivities.
  • Take advantage of the free parking available in the surrounding areas.
  • Wear comfortable shoes as you'll be walking a lot while exploring.
  • Consider visiting on weekdays to avoid larger crowds, especially during peak seasons.
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A brief summary to Broadway at the Beach

  • Monday 10 am-9 pm
  • Tuesday 10 am-9 pm
  • Wednesday 10 am-9 pm
  • Thursday 10 am-9 pm
  • Friday 10 am-9 pm
  • Saturday 10 am-9 pm
  • Sunday 10 am-9 pm

Getting There

  • Walking

    If you're staying near the beach, start at the Myrtle Beach Boardwalk. Walk north along the boardwalk until you reach 14th Avenue North. Turn left onto 14th Avenue North and continue walking until you reach Kings Highway (US-17). Turn right onto Kings Highway and continue walking for about 0.5 miles. Look for the entrance to Broadway at the Beach on your left at 1325 Celebrity Circle.

  • Bicycle

    Rent a bicycle from one of the many rental shops along the beach. Start from your rental location and head towards 21st Avenue North. Ride south on Ocean Boulevard until you reach 29th Avenue North. Turn left onto 29th Avenue North and then right onto Kings Highway (US-17). Continue south for about 0.5 miles. Broadway at the Beach will be on your right at 1325 Celebrity Circle.

  • Public Transportation (Bus)

    Catch the Coast RTA bus from any of the local stops along the beach. Take the bus heading towards the Myrtle Beach Convention Center. Get off at the stop closest to Broadway at the Beach (the stop is typically marked). From there, it’s a short walk to the entrance at 1325 Celebrity Circle.

  • Rideshare

    Use a rideshare app like Uber or Lyft. Input 'Broadway at the Beach' or the address '1325 Celebrity Circle, Myrtle Beach, SC 29577' as your destination. The driver will drop you off at the main entrance of Broadway at the Beach.

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